Link Building
Links on the Internet form a relationship between pages and sites that are hugely important to both search engines and marketers. Search engines, like Google, use links to crawl the web, discover new pages, calculate the popularity of those pages, and also determine the relevancy of results to a searcher's query.
If you are new to link building, we highly recommend starting out with our Beginner’s Guide to SEO with Growing Popularity and Links.
While link building can be hugely beneficial for SEO, it's important to stay up-to-date on the latest practices. Below you'll find the most recent posts from the Moz Blog. In addition, we've selected a few quality resources that deserve particular attention.
The Beginner's Guide to Link Building : Everything you need to get started with link building.
The Professional’s Guide to SEO : Professional’s guide to link building and link earning tactics written by SEO expert Paddy Moogan.
Link Building Tactics : There are lots of ways to get links. This guide shows you tactics applicable to almost all websites.
The Rules of Link Building : You need links, but building bad ones can mean trouble. You need to know the rules!
Link Building: The One Hour Guide to SEO : Learn the basics of link building for absolute beginners, all in 10 minutes!
Spamming on the Square
A new phrase seems to be catching fire at SES San Jose this year - "Spamming on the Square." First off, a bit of background is in order; the phrase "kidding on the square," popularized recently by Al Franken, refers to when an individual who pokes fun or makes jokes has a hint of seriousness b...
10 Remarkably Effective Strategies for Driving Traffic
In the last six months, we've been lucky enough to help quite a few companies and websites drive significant traffic to their sites. Many of these campaigns have been constructed around the goal of building search engine rankings, as this is our primary business, but we've also found that our ability has given us great power in the fields of brand-awareness and marketing overall. Thus, the foll...
All the Different Ways to Calculate Link Numbers (and the Best One)
If, like many SEOs, you're seeking to find a good way to tell exactly how many links you've got (or how many your competition has), this post is for you. There are dozens of link reporting methodologies, and I'll try to cover as many as I can remember: GoogleWith the crappiest numbers around, it's a wonder that anyone pays attention to them at all. Google themselv...
Weigh in on Directory Submission - Do They Have Any Juice?
If you go to webmaster forums one of the most common forms of advice given newbies with a brand new site is... "Submit to the Directories" - that will get you some quick backlinks (AKA some easy link juice). These directories will include your site for free or for a small inclusio...
Paid Links Under Fire... Again
So Matt's comments yesterday (he didn't pay me for a link, so I'm afraid I can't give one out) set off a treasure trove of commentary about the use of paid links. Matt's contention: Yes, if you sell links, you should mark them with the nofollow tag. Not doing so can affect your reputation in Google. Let me...Level Up Your SEO Skills With Our Free Training
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Identifying the Linkerati
Oftentimes, when I describe the concept of linkbait to clients, it's critical to also describe those folks who are the targets of linkbait - I'll call them the "Linkerati". Let's explore the culture of these most valued of web-dwelling souls: Bloggers - probably the most targetable and directly influenced folks, bloggers are an excellent so...
Perfect Example of How to Email a Blogger
One of the best techniques for starting the ball rolling on a content-rich, high quality new site is to email bloggers in your industry and ask for their input. I got this one from Jon Kemp yesterday:Rand,I just wanted to write you and say that I have been an admirer of yours for about six months now, maybe more. I first got turned on to your web site for the tool...
Everyone can Linkbait
Yes, even those folks who run overly spammy credit card offers sites (of which there are hundreds of thousands if not millions) can use the tactic of linkbait. Just look at what Maeda Studio's John Maeda put together - ...
Talking about LinkBait
Everyone's on about linkbait these days. First Matt mentioned it, now Loren Baker's got a post and Andy's covering both. I thought I'd throw in my $0.02 real quick, as SEOmoz ...
Quest for budget SEO package (part 5): link building
Both Michael and Rand have recently blogged about basic level link building and visibility and I’m about to chime in. Below are my top 5 tips to make link building process cost and resource efficient if you are a SEO services provider ...