Did you know that 97% of people learn about a local business online, and 72% of consumers who performed a localized search visited a store within 5 miles? Having a solid local SEO strategy is the first step to putting you on the map.
New to this form of marketing? Visit the Local Learning Center to get brought up to speed on topics like NAP accuracy, local website optimization, reviews, and more. Or audit the health of your top local business listings for free with the Moz Check Presence tool.
The Essential Local SEO Strategy Guide : Dive into our comprehensive beginner's guide to SEO marketing for small businesses.
The Local SEO Cheatsheet [Free PDF Download] : Download your free 5 page Local SEO Cheat Sheet.
Local Search Ranking Factors : Explore all the signals Google uses to rank local businesses.
Moz Academy Local SEO Certification : Develop a comprehensive local SEO strategy and get certified with this 6-part course and exam series.
Moz Local for Small Business : Help maximize the online visibility of your small business with Moz Local.
![Building a Local Marketing Strategy for Franchises [Guide Sneak Peek]](https://a-moz.groupbuyseo.org/images/blog/banners/local-seo-e50da72_2021-04-16-000431.png?auto=compress%2Cformat&fit=crop&dm=1618531471&s=3c7ec732faaa9113dd86538b05c08f3b)
Franchises know how to market at the national level, but often lack the tools for reaching their local consumers. What they need is marketing plan capable of scaling from national priorities to hyperlocal customers — this excerpt from our guide explains how.
There's a quiet opportunity in local SEO that could mean a conveniently unique competitive advantage for your clients: local product kiosks. Google has confirmed that these are eligible for listings apart from the main business page — could they be right for you?
It's almost 2020 (where does the time go?) and we're back with our second annual Local Search Marketing industry survey! If you market a local business, lend us your thoughts and be entered to win a Visa gift card.
Franchises face unique challenges when it comes to local marketing. Customers no longer shop the same as they did 5 or 10 years ago. Learn how franchises can think locally to meet new shopping habits head-on.
Complete courses to master SEO basics
Learn Keyword Research like the pros
Win rankings and traffic from your competition
A lot of time and care goes into crafting happy holiday customers. Download the free updated Local SEO Holiday Checklist to make sure your agency is ready to attract (and keep) more customers this season!
On September 16, Google announced that they would be restricting review stars in SERPs. According to our data, page-1 SERPs with review stars dropped 14% over a two-day period, with much larger drops in Real Estate and Finance.
Your clients don’t just count on you to churn out rote work. In Google’s increasingly walled garden, the agency which can see over the wall tops when necessity calls is bringing extra value.
Driven by proximity, relevance, and prominence, Google's local algorithm plays by a few different rules. Get the scoop on how it all works from local SEO extraordinaire, Joy Hawkins, as she offers a taste of her full talk from MozCon 2019.
As a local business owner, you have a practical means of parsing kindness, as it can turn up in unstructured citations, reviews, and social media.
In so many cases, negative reviews are neither punishment nor the end of the road — they are an opportunity.
Our local search expert looked closely at the review like button — its uses, abuses, and industry opinions about it. She even spoke to three different Google reps. Here's what she discovered.
The new Moz Local is here, and it's chock full of new features that'll help you maximize your online local presence!
A lack of vigilance over 5 key sections of your Google business profile can cumulatively undermine offline goals.
Sometimes, it’s not about increasing traffic to your website. Sometimes, it’s about getting people through your physical door.