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Competitive Research
Competitive research in SEO means, in a nutshell, stealing your competitors’ rankings and traffic.
Well, not exactly stealing.
But it does involve reverse-engineering what's working for your competitors, and using that information to your advantage!
Competitive research typically follows a few common lines of inquiry: identifying competitors, keyword research, content gap analysis, and backlink exploration . If you're not sure where to start when it comes to establishing your competitors, check out the True Competitor feature in Moz Pro, and start building your competitive strategy.
In addition, we've listed some companion resources on competitive research and analysis for SEO.
How to Do a Competitor Analysis for SEO : A terrific introduction to SEO competitive analysis with a free template to copy for your own campaigns.
The SEO Keyword Research Master Guide : An effective competitive research process starts with keywords, and this guide outlines a step-by-step process you can implement today to identify keyword opportunities.
Link Gap Analysis for SEO : Identify opportunities to increase your authority based on your competitors’ backlink strategy.
SEO Competitive Analysis Certification : Learn how to confidently build an SEO competitive analysis plan and get certified with this 6-part series. This certification combines on-demand video lessons with tasks and quizzes to affirm your understanding.
How To Find A Competitor's Keywords — Next Level
Discover how to find your competitor’s top-ranking keywords using Moz Pro and boost your SEO strategy with a strategic analysis of the search landscape.
How Many Keywords Should You Target?
Stop wasting hours on ineffective keyword research. In this actionable guide, Tom Capper reveals three proven strategies to streamline your SEO workflow and focus on keywords that actually drive traffic. Tom reveals why treating keyword research as entry-level work could be costing your business significant opportunities.
How to Actually Be Better Than Your Competitors in the Eyes of Choosy Customers
Learn how to outperform your competitors by targeting and satisfying choosy customers. This blog post guides you through identifying specific customer needs, analyzing competitors, and optimizing your content and marketing strategies.
SEO Gap Analysis — Whiteboard Friday
Ranking on Google is not ranking in a vacuum. Ranking is outranking your competitors. When you've got very limited space on the first page of the SERPs, you need to be doing better than your competitors. One way to achieve this? Competitive gap analysis.
Daily SEO Fix: Competitive Link Research
Competitive link research is especially vital for websites to know about their own link profile and to have an effective strategy in place to stay relevant against competitors. In this series of Daily SEO Fix videos, the Moz team will show you workflows and other tips and tricks within the Moz Pro tool set that will help you with your analysis.
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How to Find Your Real SEO Competitors — Whiteboard Friday
Competitor identification and competitor research is absolutely key to a good SEO strategy. Your real SEO competitors are the ones who target the same keywords, speak to the same audience, and solve for the same consumer needs. In today’s Whiteboard Friday, Lidia Infante walks you through two approaches to find out who those competitors are.
Why Creating Competitor Link Gaps Is Just as Important as Closing Them
In this post, Rebecca shares the framework that her team at JBH uses to create hyper-niche and relevant digital PR campaigns that earn links on sites where your competitors aren’t found, and highlights the strategic importance of creating these gaps for SEO success.
Social Media Competitor Analysis: The Complete Guide
Here’s a detailed breakdown of how you can analyze your social media competitors for a better understanding of your consumers, and to help grow your brand.
Hey, These Aren’t My Competitors!
There are many reasons why the results from a tool like True Competitor might not match your expectations, and that could be a good thing. In this post, Dr. Pete digs into five of those reasons.
Aspirational Analysis: Competitive Research for New (or Small) Sites
Competitive SERP analysis is based on understanding the broader ecosystems of your ranking keywords. This is great if you’re an established business, but what if you’ve got a brand new site or are still developing your SEO strategy and aren’t ranking for many keywords? Dr. Pete walks you through a solution: aspirational analysis.
