Competitive Research
Competitive research in SEO means, in a nutshell, stealing your competitors’ rankings and traffic.
Well, not exactly stealing.
But it does involve reverse-engineering what's working for your competitors, and using that information to your advantage!
Competitive research typically follows a few common lines of inquiry: identifying competitors, keyword research, content gap analysis, and backlink exploration . If you're not sure where to start when it comes to establishing your competitors, check out the True Competitor feature in Moz Pro, and start building your competitive strategy.
In addition, we've listed some companion resources on competitive research and analysis for SEO.
How to Do a Competitor Analysis for SEO : A terrific introduction to SEO competitive analysis with a free template to copy for your own campaigns.
The SEO Keyword Research Master Guide : An effective competitive research process starts with keywords, and this guide outlines a step-by-step process you can implement today to identify keyword opportunities.
Link Gap Analysis for SEO : Identify opportunities to increase your authority based on your competitors’ backlink strategy.
SEO Competitive Analysis Certification : Learn how to confidently build an SEO competitive analysis plan and get certified with this 6-part series. This certification combines on-demand video lessons with tasks and quizzes to affirm your understanding.
Which of My Competitor's Keywords Should (& Shouldn't) I Target? - Best of Whiteboard Friday
Which of your competitor's keywords are worth targeting, and which can be ignored? Learn how to tell the difference in this fan favorite Whiteboard Friday. Plus, save a seat our upcoming webinar, Competitive Analysis for SEO: Size Up & Surpass Your Search Rivals!
Intro to SEO Competitive Analysis 101
In this Whiteboard Friday, Cyrus walks you through how to perform a full competitive analysis, including how to identify your true competitors, keyword gap analysis, link gap analysis, top content analysis, and a brand-new guide from Moz all about analyzing your SEO competition.
SEO Whitepaper: How Distance and Intent Shape a Local Pack
When every SERP is a local SERP, understanding how Google creates them is essential — which is why we’re unpacking the local pack.
Uncover How You Stack Up in the Local Search Landscape
Sometimes, it’s not about increasing traffic to your website. Sometimes, it’s about getting people through your physical door.
Your 3-Step Guide to Creating a Successful Review Acquisition Strategy
Looking for an ethical way to peer inside your competitors business to get ahead of them on search?Level Up Your SEO Skills With Our Free Training
Moz Academy Training
Complete courses to master SEO basics
Keyword Research Master Guide
Learn Keyword Research like the pros
Guide to SEO Competitor Analysis
Win rankings and traffic from your competition
How to Find Your True Local Competitors
Who are your clients’ true competitors if every SERP is a local SERP these days? We'll help you answer that question.
Win That Pitch: How SEO Agencies Can Land New Business
Learn how a flexible SERP tracking solution like STAT can snag you all sorts of new business.
We Dipped Our Toes Into Double Featured Snippets
Double-snippet SERPs started trickling in last year, so we took a peek at what they’re up to.
Make Sense of Your Data with These Essential Keyword Segments
Knowing what to segment can feel daunting, especially when you’re working with thousands of keywords. That’s why we’re arming you with a handful of must-have tags.
Mapping the Overlap of SERP Feature Suggestions
We explored the search suggestions packed into SERP features to see how much overlap might exist as a result of Google's endless topical organization.