How To Automate Your BoFu Strategy With AI [Free Prompts, Templates & Workflows]
Struggling to convert with BoFu content? Learn how to align teams, leverage AI, and use internal insights to boost conversions with proven workflows and templates.
Keyword Research
Almost all SEO begins with keyword research. Understanding what people are searching for and how many people are searching helps form a solid content strategy.
Beyond the basics, keyword research encompasses many more advanced considerations, including SERP features, keyword search intent, competitive analysis, and even internationalization.
Read the latest Moz posts on keyword research. We’ve also included links to our most popular keyword research resources to help your SEO journey.
Keyword Research : Everything you need to get started with keyword research.
Keyword Research Learning Center : Our free keyword research learning hub. Here, we’ve gathered our top resources in one place.
How To Find A Competitor's Keywords : Find out what keywords your competitors are ranking for with this easy workflow.
Keyword Explorer : Want to dive in? Try our top-rated keyword research tool, with over 500 million keyword suggestions.
Find Striking Distance Keywords With Moz Pro : How to quickly locate, track, and label these keyword opportunities in Moz Pro in this Whiteboard Friday video
How To Find Conversion Opportunities With Audience and Keyword Research
Still chasing traffic that doesn’t convert? Learn how luxury brands doubled revenue by aligning SEO with audience intent across search and social platforms.
SEO Topic Clusters: Complete Guide, Examples & Free Templates
Struggling to organize your content for better SEO performance? Learn how topic clusters boost rankings, authority, and conversions—plus grab free templates to start now.
How To Find A Competitor's Keywords — Next Level
Discover how to find your competitor’s top-ranking keywords using Moz Pro and boost your SEO strategy with a strategic analysis of the search landscape.
How to Find Profitable Keywords For Your Niche
Struggling with SEO that doesn’t drive revenue? Learn how to identify profitable keywords with high intent to boost your traffic and grow your bottom line.
Your Fast Track to Mastering Keyword Gap Analysis
Finding the right keywords can feel like navigating a busy train station. Which direction leads to your destination? What's the most efficient route? Keyword Gap 2.0 is your express ticket to competitive insights.
Level Up Your SEO Skills With Our Free Training
Moz Academy Training
Complete courses to master SEO basics
Keyword Research Master Guide
Learn Keyword Research like the pros
Guide to SEO Competitor Analysis
Win rankings and traffic from your competition
Finding Striking Distance Keywords — Whiteboard Friday
Striking distance keywords can highlight where sites may be able to make a big impact on their rankings and traffic with less effort. In this episode of Whiteboard Friday, Jo talks about how to locate, track, and label these keyword opportunities in Moz Pro.
Internal, International, and Subdomain Cannibalization — Whiteboard Friday
In this Whiteboard Friday, Jon discusses how to identify, fix, and prevent cannibalization. He identifies three specific types of cannibalization: internal, international, and subdomain.
How To Do Comprehensive Research for Your Topic Cluster — Whiteboard Friday
In this week’s episode of Whiteboard Friday, Chima walks through what you can do before, during, and after your research process to ensure you’re creating elevated and relevant content within your topic clusters.
How To Create Helpful Content Post-HCU
What does it take to create helpful content post HCU? In this detailed guide, Maryann shares a blueprint to guide your content creation efforts
How Many Keywords Should You Target?
Stop wasting hours on ineffective keyword research. In this actionable guide, Tom Capper reveals three proven strategies to streamline your SEO workflow and focus on keywords that actually drive traffic. Tom reveals why treating keyword research as entry-level work could be costing your business significant opportunities.
What Is Keyword Intent and How Does It Impact Your Conversion Rate?
Keyword intent is the key to understanding your audience's needs. Discover how to decode search queries and deliver exactly what they're looking for.