Did you know that 97% of people learn about a local business online, and 72% of consumers who performed a localized search visited a store within 5 miles? Having a solid local SEO strategy is the first step to putting you on the map.
New to this form of marketing? Visit the Local Learning Center to get brought up to speed on topics like NAP accuracy, local website optimization, reviews, and more. Or audit the health of your top local business listings for free with the Moz Check Presence tool.
The Essential Local SEO Strategy Guide : Dive into our comprehensive beginner's guide to SEO marketing for small businesses.
The Local SEO Cheatsheet [Free PDF Download] : Download your free 5 page Local SEO Cheat Sheet.
Local Search Ranking Factors : Explore all the signals Google uses to rank local businesses.
Moz Academy Local SEO Certification : Develop a comprehensive local SEO strategy and get certified with this 6-part course and exam series.
Moz Local for Small Business : Help maximize the online visibility of your small business with Moz Local.
Local SEO has gone through much change this year. In this Whiteboard Friday, Darren Shaw explains what local is like today, dives into the key takeaways from his 2018 Local Search Ranking Factors survey, and offers us an expert's glimpse into the future.
Get a sense for how practitioners of local marketing are working, what struggles they're facing, and where we're seeing opportunity (read: link building!) in our new industry report, the State of Local SEO.
The 2018 Local Search Ranking Factors survey is in! See what the top experts in the field of local SEO have to say about what's affecting rankings most and where you should focus your efforts in the coming year.
Local business is big business. In honor of Small Business Saturday, check out our best advice for empowering businesses with local SEO and excellence in the community.
Complete courses to master SEO basics
Learn Keyword Research like the pros
Win rankings and traffic from your competition
Excellent customer service is baked into every aspect of your local search strategy. For success in 2019, learn how to market a local business with the customer in mind at every point, from GMB to link building to in-store training.
Google's local Knowledge Panel is more detailed and more confusing than ever. Make sure your business is maximizing your GMB potential with this handy visual cheat sheet.
Do your local clients understand exactly whether and how you're making them money? Learn how to create a client-friendly local marketing results dashboard in Google Data Studio from start to finish.
Consumers expect brands to be responsive and empathetic, especially during the holidays; if you're not, you risk both sales and dreaded 1-star reviews. Learn how to guard your business and delight your customers (we've got a checklist to help!).
Whether or not you own or market a local business, it may make sense to compete for space in the organic SERPs using local pages. Tom Capper shares a 4-point process for determining whether local pages are right for you in this week's Whiteboard Friday.
As Amazon continues to eat up more of the local retail market, businesses are scrambling to find ways to compete. Miriam Ellis shares a smart tactic with roots in good old-fashioned customer service to help win back your customers in the busy season.
Have insights to share about your experience with local SEO? Share your industry knowledge and be entered for a chance to win a $100 Amazon gift card!
The Buy Local movement is here to stay and growing — and its benefits to your local clients are almost endless. How can you harness its power and use Buy Local to help your clients see success?
While most verticals require different SEO strategies, car dealerships face particularly complex challenges. What special considerations does this vertical require, and how can they effectively optimize their sites and GMB listings?
If you lost anonymous "A Google User" reviews since late May, you probably have a few questions about why they were removed. Miriam Ellis is here to share answers on how this affects your review strategy and local SEO as a whole.