Mobile SEO
Not too long ago, Google switched to a mobile-first index, meaning they use the mobile version of your site for ranking and indexing.
For the most part, mobile seo is very much the same as doing SEO for a desktop site, but there are a few particular points you want to pay attention to in order to maximize rankings and visibility.
Here, we've listed some of our top resources on mobile SEO, and you'll find the most recent blog posts below.
Mobile SEO : All the top resources to get you started learning mobile SEO in our free SEO learning center.
Mobile Optimization : Here, we dive into the specifics of what a mobile optimized page should look like.
The Mobile SEO Stack: Tools to Develop a Mobile-First SEO Process : Mobile SEO expert Aleyda Solis shares her own SEO tool stack for performing world-class mobile SEO.
What You Need to Know About Accelerated Mobile Pages (AMPs) : In this Whiteboard Friday, Will Chritchlow explains the basics of AMP, and how they differ from other mobile page.
SEO & Progressive Web Apps: Looking to the Future : Somewhere between a webpage and an app are PWAs, with benefits of both. Understand how these fit into the future of mobile SEO.
The Real Impact of the Google SmartPhone Crawler (Part 3): Avoiding Mobile Mis-Indexing
This is the third and final installment in this mobile SEO blog post series, covering the impact of the new Google smartphone bot and how you can use it to make the most of your mobile content. This final post will review common search engine indexing problems that mobile sites and mobile platforms have, and how you can prevent them.
The Real Impact of the Google SmartPhone Crawler (Part 1): Situation Overview
Not everyone realizes it, but Google has been serving different search results to mobile phones than desktop computers for a long time. Beyond that, they serve different results based solely on the handset you are using to search. The differences are often subtle, or focused on the order of Universal Results that are included in the mobile result-set, but Google is algorithmically trying to p...
How to Do SEO for Sites and Products with No Search Demand
There's SEO challenges, and then there's SEO mountains. In the world of search marketing, perhaps nothing seems more initially daunting than a site/brand/product/entity with little to no search volume. It's not commonplace, but in several sectors, particularly some sites in niche hobbies, the arts, nonprofits and startups, there can be times when what you're producing isn't something people are...
Amazon Web Services: Clouded by Duplicate Content
At the end of last year the website I work on, LocateTV, moved into the cloud with Amazon Web Services (AWS) to take advantage of increase flexibility and reduced running costs. A while after we switched I found that Googlebot was crawling the site almost twice as much as it used to. Looking into it some more I found that Google had been crawling the site f...
Google vs. Bing: Correlation Analysis of Ranking Elements
Earlier this year, Danny Sullivan of Third Door Media asked me if SEOmoz could put together some data comparing ranking elements of Google against those of Bing to help illustrate the potential biases SEOs might face when optimizing for the two engines. Today at SMX, I presented the following data, compiled by our own Ben Hendrickson with help from the entire SEO...Level Up Your SEO Skills With Our Free Training
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Broadening my Reading: 10 Sources I've Come to Love
Historically, I've been fairly narrow in what I read in the blogosphere and tech arena (almost all SEO-centric stuff). You can see my Firefox sidebar list here, which hasn't changed much since 2008 with the exception of the blogs and news sections. But, over the past 6 months, I've been b...
SEO Guide: International Versions of Websites
This is the second post in a series of SEO Guides aimed at answering frequently asked SEO questions. (The first one was Properly move domains ) If you have an idea for another guide, please let me know if the comments below. Background: This is one element of a problem called internationalization. The internet evolved (or was intelligently designed for those no...
Buying Expired Domains: What's the Best Strategy?
Lately I've noticed a lot of questions in Q&A centering on purchasing expired domains. A lot of our members have expressed interest in buying old domains for a variety of prices (some are cheap, some are going for upwards of $50k) and want some advice on what to do with the domains once they've been purchased. I'm no domainer, nor am I an expert in such a business tactic, but I generally recommend one of three different options for an expired domain (and would love to hear more if you've got any).
7 Good Twitter Monetization Strategies (and 7 That Suck)
I've been getting into Twitter (under my usual moniker - randfish) more and more over time (despite only following a few friends and family), and lately, its been weighing on me that the service, despite its brilliance, rapid adoption and passionate fanbase, isn't yet pursuing revenue. That's OK - I think they probably have lots of very smart, talented,...
SEO Wireframing
I’ve received a few queries about optimizing new website builds - keeping SEO clearly at the forefront of the design.I though it might be a good idea to write about this as my first contribution to the YOUMoz community. Here is how I tackle it. Whenever I am approached for SEO on a new site build I set to work on constructing an SEO WireFrame...