Digital PR

Influencer Marketing for SEO and Authority

Please welcome back guest host, Andy Crestodina, for an episode all about the connection between people, relationships, and SEO outcomes. Specifically, how influencer marketing can drive SEO and authority.

How to Make Newsworthy Content: Part 2

Content marketing expert Amanda Milligan is back with three more ways to make your content more newsworthy.

The Ultimate Guide to Digital PR

The team at Go Fish Digital shares their strategies for building links through digital PR.

How to Make Newsworthy Content

Ahead of her MozCon Virtual 2021 presentation, Amanda Milligan shows you what it takes to make your content newsworthy, in order to attract links.

Earn Press Coverage for Your Brand in 5 Steps [Case Study]

In this post, Domenica shows you how her team at Fractl earned top-tier press coverage and backlinks for a client in five simple steps, and how you can apply these same steps to your own brand's content.

3 Digital PR Tenets for Excellent Outreach

How are the experts at Fractl able to secure media coverage on sites like CNBC, USA Today, and more? It takes a lot of time and resources, and adherence a set of tenets that guide their digital PR process. Amanda Milligan shares those tenets in this post, to help you finesse your own outreach strategies.

The Real Short-Term and Long-Term Results of Content Marketing and Digital PR

Sure, everyone wants links now, but where does the real growth come in, and how long does it take? People want to know what wins they can report on to their superiors, even in the short-term. There are so many benefits to a combination of content marketing and digital PR, and Amanda walks through what you can realistically expect.

The True Value of Top Publisher Links

Which top-tier publishers link out the most, and which confer the most value? Kristin Tynski analyzes the data.

Becoming an Industry Thought Leader: Advanced Techniques for Finding the Best Places to Pitch Guest Posts

If you’re involved in any kind of digital PR, you know how hard it can be to find a good home for your content. In this post, learn how to identify the best, highest ROI publishers for building consistent, mutually beneficial guest posting relationships with.

The Easiest PR-Focused Link Building Tip in the Book

Focused on new link acquisition for your clients or company? Link building is always a slog, but Rand has a PR-focused tip that makes it much easier to find people and publications that'll cover and amplify you. Check it out in this week's edition of Whiteboard Friday!

How to Set Up Metrics to Optimize Your Digital PR Team's Press Coverage

What metrics are indicative of success in digital PR? Learn how to better define measurable KPIs for your online press coverage in this article.

Offline and Organic: The Two Rivers That Feed Modern Local SEO

When the local SEO industry is in the midst of a sea change & Google's willing to change the rules at a moment's notice, your best bet is to safeguard your efforts with an offline and organic approach.