SEO Analytics

In theory, you could do SEO without measuring and reporting, but a solid grasp of analytics is essential to success. SEO analytics covers a wide range of topics, but often focuses on performance metrics around traffic, keywords, URLs, page speed, conversion rates, and more.

Beyond performance metrics, research metrics present another focal point of SEO analytics. This includes topics like keyword analysis, backlink research, and other areas to inform your SEO strategy.

Here, you can browse our top resources on SEO analytics, as well as find the most recent blog posts on the subject below.

SEO Analytics and Reporting : Check out our free SEO Learning Center where we've collected the top resources on analytics and reporting.

The Absolute Beginner's Guide to Google Analytics : The most popular website analytics platform in the world, Google Analytics is a must-know platform for all SEOs.

A Beginner's Guide to Google Search Console : A companion to any web analytics platform, Google Search Console offers a wealth of SEO information to webmasters.

When and How to Use Domain Authority, Page Authority, and Link Count Metrics : SEO metrics have a special place in analytics. Rand Fishkin shows you how to use these popular metrics correctly.

The Complete Guide to Direct Traffic in Google Analytics : This article covers a very specific niche topic, but also an important one! Learn why that direct traffic in your analytics platform isn't what you think it is.

Generic SEO 2
SEO Tools Advanced SEO SEO Analytics

Page Level Query Analysis at Scale with Google Colab, Python, & the GSC API [Video Instructions Included]

Given the apparent limitations with the Google Search Console traffic data available to the SEO community, the data engineering team at Inseev Interactive developed a simple script that allows you to get the data you need in a flexible format for many great analytical views. Better yet, it’s all available with only a few input variables.

7 Actually Smart Tips to Reduce Bounce Rate
Whiteboard Friday SEO Analytics

7 Actually Smart Tips to Reduce Bounce Rate

Is a high bounce rate bad? The answer is: it depends, but yes, sometimes it can be. Is a high bounce rate bad for SEO? That’s where it gets a little more complicated. In this week’s episode of Whiteboard Friday, Cyrus gives you seven easy SEO tips to address your bounce rate, and increase engagement and satisfaction to make your users happier.

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SEO Analytics SEO Reporting

SEO Forecasting in Google Sheets

After the success of a 2015 article in which he shared a free forecasting tool, Tom has created a new, free spreadsheet template to forecast how your SEO efforts will affect your site traffic. In this post, he shows you how it works and how to use it, and then how to build your own (better?) version.

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