Traditionally, the phrase Technical SEO refers to optimizing your site for crawling and indexing, but can also include any technical process meant to improve search visibility.
Technical SEO is a broad and exciting field, covering everything from sitemaps, meta tags, JavaScript indexing, linking, keyword research, and more.
If you’re new to SEO, we recommend starting with the chapter on Technical SEO in our Beginner’s Guide. Below are the latest posts on technical SEO, and we’ve included a few top articles here.
On-Site SEO : What are the technical on-page factors that influence your rankings? Our free learning center will get you started in the right direction.
The Web Developer's SEO Cheat Sheet : This handy—and printable—cheat sheet is invaluable for anyone building websites. Contains several useful references that cover a ton of technical SEO best practices.
MozBar : This free Chrome extension is an advanced SEO toolbar that helps you to examine and diagnose several technical SEO issues.
The Technical SEO Renaissance : Is it true that technical SEO isn't necessary, because Google is smart enough to figure your website out? Mike King puts this rumor to rest, and shows you what to focus on.
Technical SEO: The One Hour Guide to SEO : Want a quick introduction to the basics of technical SEO? Our guru Rand has you covered—all in about 10 minutes.
XML sitemaps are a powerful tool for SEOs, but are often misunderstood and misused. Michael Cottam explains how to leverage XML sitemaps to identify and resolve indexation problems.
Using the Google Search Console API, you can get up to 5,000 queries at once, apply multiple filters instantly, and run multiple queries quickly and easily. All it takes is a little elbow grease and some practice with Python.
Restaurant site owners rejoice — Schema.org just released a far more detailed way to mark up your menus in the SERPs. Check out the new possibilities and how to get started here!
Learn how to do content audits for SEO in this Moz guide by Everett Sizemore, including tips for crawling large websites, rendering JavaScript content, and auditing dynamic mobile content.
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Penguin penalties might be a thing of the past, but link-based algorithmic penalties still exist in Google.
People Also Ask boxes have grown by 1,723% since July 2015. Google has also launched infinite PAAs so searchers can more deeply explore topics they're searching for. What's the future of PAAs and how is machine learning powering them?
Google search operators are like chess – knowing how the pieces move doesn't make you a master. Dive into 67 examples, from content research to site audits, and level up your search operator game.
Asking the right SEO questions before you build a site sets you up for success later on. Check out the most important considerations to make before going all-in with a new website.
Structured data is a must-have for many sites, but it can be hard to get a handle on the technical considerations. Learn the important basics of JSON-LD and how to ramp up your education as you apply it.
Are there technical issues plaguing your site beneath the surface? Learn about some of the most common and damaging technical SEO problems and how to begin fixing them.
It's incredibly important to consider SEO when launching a startup. In this Whiteboard Friday, Rand shares how to kickstart a comprehensive SEO audit for your new business's site.
Learn how you can set up an early warning system for your site's more important errors using server logs and see what you should watch out for.
SEOs rely on data more than ever, and it seems Google is obscuring, blocking, or removing it at every opportunity. But there is hope, and we call it clickstream data.
Technical SEO is more complicated and more important than ever before, while much of the SEO discussion has shied away from its growing technical components in favor of content marketing. Mike King makes a compelling case for exactly why and how a returned focus on technical SEO will rejuvenate and revolutionize the search game.