Traditionally, the phrase Technical SEO refers to optimizing your site for crawling and indexing, but can also include any technical process meant to improve search visibility.
Technical SEO is a broad and exciting field, covering everything from sitemaps, meta tags, JavaScript indexing, linking, keyword research, and more.
If you’re new to SEO, we recommend starting with the chapter on Technical SEO in our Beginner’s Guide. Below are the latest posts on technical SEO, and we’ve included a few top articles here.
On-Site SEO
: What are the technical on-page factors that influence your rankings? Our free learning center will get you started in the right direction.
The Web Developer's SEO Cheat Sheet
: This handy—and printable—cheat sheet is invaluable for anyone building websites. Contains several useful references that cover a ton of technical SEO best practices.
MozBar
: This free Chrome extension is an advanced SEO toolbar that helps you to examine and diagnose several technical SEO issues.
The Technical SEO Renaissance
: Is it true that technical SEO isn't necessary, because Google is smart enough to figure your website out? Mike King puts this rumor to rest, and shows you what to focus on.
Occasionally you'll face technical SEO problems with no straightforward solution. Dominic Woodman shares an essential 8-point checklist for troubleshooting just what went wrong (and ensuring you don't waste time on unimportant technical rabbit holes).
If you've ever been curious about learning machine learning but overwhelmed by the wealth of information out there, you've come to the right post. Alexis Sanders shares her own guide on how to learn machine learning, detailing the pros and cons through the viewpoint of a beginner.
From finding the keywords your competitors rank for to identifying redirect chains that impede crawlers, we've highlighted 4 common SEO issues that Moz Pro can help solve. Check out four quick videos designed to help level up your skills and get the most out of the tools.
How does Google measure a page's loading speed? New information confirms that Google is using Chrome usage data to evaluate site speed, rather than Googlebot. Learn just what that means, why it matters, and what it could portend for users.
This article covers four smart workarounds of varying complexity to solving the "one form" problem in Unbounce, allowing you to offer multiple CTA touchpoints on your landing pages created using the tool.
It's absolutely possible to migrate your site without suffering significant losses, if you do it carefully and correctly. This comprehensive guide covers the different types of site migrations, common pitfalls, a detailed 6-phase process to follow, and useful tools to use and download.
Same content, different domains? There's a tag for that. Rel=canonical can inform Google that the same content exists on multiple sites. Rand covers how to use it properly and what to keep in mind in this edition of Whiteboard Friday.
Slowly but surely, mobile-first indexing is coming. In this post, Bridget Randolph explains what’s changing and answers commonly asked questions about how this change will affect SEO. If you've got one we haven't covered, leave it in the comments!
The end of November saw a spike in the average length of SERP snippets. Across 90K results, we found a definite increase but many oddities, such as video snippets. Our data suggests that many snippets are exceeding 300 characters, and we recommend a new meta description limit of 300 characters.
Last month, Google stepped up their game when it comes to holding sites to security standards. If you're not sure whether your site's security levels make the cut or need tips on how to get started, this primer will help.
How do you find the hidden gems in your outdated content? Dr. Pete walks through a step-by-step process to find your highest potential content using keywords it already ranks on. Includes bonus Google Sheet.
Schema.org can be a confusing resource if you're trying to learn how to use and implement structured data. This mini-guide arms you with the right kind of thinking to tackle your next structured data project.