User Experience (UX)

Optimizing for Accessibility + SEO: Formatting & Link Overlaps

Do you know the overlaps between SEO and accessibility? If you’re optimizing for search engines, you’re also affecting how people using assistive technologies experience your site. Let's examine the effects and best practices for keyword usage, text formatting, and links.

Will Intelligent Personal Assistants Replace Websites?

In the way websites once replaced phones, will intelligent personal assistants like Siri and Cortana soon replace websites? Tom Anthony examines 4 trends that are contributing to the IPA takeover and has some advice on how you can keep up.

Is Your Writing Readable? 3 Concepts to Master for Copy That Converts

Chunking, word recognition, and universal design are the cornerstones of readable copy. Are you writing in a way your audience can easily understand? In this post, Isla McKetta doles out the top insights from her research into readability and its utter importance.

Optimizing for Accessibility + SEO: Site & Page Structure Overlaps

How well can ALL visitors navigate your site? In this first post of three, we'll try out simple screen readers & look at structural overlaps in SEO + accessibility like titles, headings, semantic markup, page structure & sitemaps.

Here’s How to Create a Product Page That Converts

Delivering a product page that delights customers and leads to increased conversions is easier than you think. Moosa Hemani brings us some no-nonsense advice when it comes to optimizing an e-commerce site that results in a positive user experience.

How to Achieve 100/100 with the Google Page Speed Test Tool

The website loading speed is imperative for the overall user experience, and it’s also one of the hundreds of SEO ranking factors. The truth is that nowadays, people don’t have the patience to wait more than five seconds for a page to load. If your website is not loading fast enough, you will lose potential customers. With more tha...

What You Should Know About Accessibility + SEO, Part I: An Intro

If you optimize for SEO, does that mean you have accessibility covered? What about the other way around? This Part 1 of 2 post looks at high-level overlaps & recommends a11y blogs, resources, & fun tools to start you thinking about accessibility and SEO optimization.

Case Study: Here’s How Moving to Responsive Design Website Helped Our Brand

Creating a mobile-friendly website can have a dramatic impact on your brand's bottom line, increasing conversions and overall revenue in the process.

Beyond Responsive: Design and Development Trends for Adaptable Marketers

"Build a responsive website" is some of the worst stand-alone advice I've ever read. It might be the right choice, but maybe not. If we do recommend responsive we need to be smarter than the average marketer and offer some useful guidance on how to do it right.

How to Unlock Your Website’s Potential and Increase Load Speed by Nearly 30 Percent

One of the best steps you can take to improve the performance of your website is to make loading speed a priority.

User Behaviour Data as a Ranking Signal

Do search engines collect and utilise user behaviour data for ranking purposes? We've got a deep-dive into the data and theories behind user behaviour, search visibility, and more.

A Practical Guide to Conducting Qualitative Usability Testing

Usability is not for the faint of heart, but the insight gleaned from the endeavor can better connect your brand to its core audience in ways you likely never imagined.