If you aren't a user experience expert, it can be hard to convince your boss how awesome your UX ideas are. Use these convenient, affordable tools to prove the site has a problem and to make a case that you have a solution.
Verner Panton, a design revolutionary once said, "You sit more comfortably on colours you like." A statement that seems to disregard logic, and focus strictly on the intangible relationships which dictate preferences. So what does this statement say about design and more importantly how can YOU apply this to your online marketing strategies?
With the erosion of keyword intelligence and the move to strings-not-things for the user, Google is pushing all marketers to focus more on their target audience. This post will teach you how to understand that audience, the future of Google, and how to build data-driven personas step by step.
Space "above the fold" was once used to present users with as many options and navigational pathways as possible. People today are far more willing to scroll, but we still need to convince them that the rest of our page is worth their time.
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As helpful as analytics can be, they simply can't give as complete a picture as usability studies. This post walks through five of the most important lessons we've learned after performing hundreds of thousands of those studies.
I ran across this survey data eMarketer released last week and my heart sank: This first chart looks innocent enough. It's when you look at the next one (from the s...
We all have our interpretation on what the future of search will be. Will it be more dependent on signals coming out of social media (Twitter, blogs, etc.), or will Google reboot the search mechanism by introducing something entirely new? Here are some points which will have a deep impact on search in the future:
Here at the Seach Insider Summit in Park City, UT, Richard Zwicky from Enquisite has just released some amazing data. As Jessica Bowman, Todd Friesen, John Marshall and I sat in the lunch room watching his slides, we alternately stared in shock, shook our fists in anger and raised eyebrows in disbelief. If you've ever felt, as an SEO, that you were un...
I've been following with interest Google's Online Marketing Challenge and I find a part of me is really angry and a part of me thinks this is a phenomenal marketing tool and a great opportunity for college students. They'll be posting the results in June -- so I'll keep you posted!He...
I feel almost bad for reporters in the mainstream media who attempt to cover the search marketing field. It's a tough gig to wrap your head around the concepts of what makes the industry tick, made doubly so by shady tactics and those who practice them. When these combine to slip past Google's spam filter and slide onto the desk of a hapless journalist, it's time for Rand to put on his sleuthing...
Take a little sand and a handful of beans. Add the beans to an empty vase. Add the sand on top. Shake shake shake. What do you see on top? SEOs are the new creators of 'taste'. We think the wisdom of the crowd is on Digg's home page but that's not really true. That's because Diggers with large friends’ networks get dugg a lot more and SEOs spend a great deal ...
Thanks to Ryan McCann, who pointed me to this article from MSN Careers - Four Jobs on the Cutting Edge...
Slate's begging for two blog entries with their content today, but I'm going to put both subject in one to help conserve space. Besides, they really don't need link love from the SEOmoz's of the world . The first piece is a review of ...
Although the obviousness of this article is killing me, it's a decent look at the results of a successful SEO campaign. Sadly, the naming of SEO related articles is still completely tragic - How SEO Upped the Revenues: That's when I deci...