Whiteboard Friday

The Anatomy of the Perfect Pitch Email

If you need to get backlinks and generate brand awareness for clients, a great way to start is by creating original research and then pitching that research to writers. But the promotion of your work is probably the trickiest part, and a lot of it comes down to the pitch email you send to a writer. To make this task a bit less daunting, in this episode of Whiteboard Friday, Amanda Milligan of Fractl walks you through a real pitch email that resulted in coverage of one of their stories.

A (Re)Introduction to Guest Posting

Garrett French — founder of Citation Labs and all around link building expert — takes you on a comprehensive walkthrough of guest posting on sites supported by sales. Why is this a good strategy? How do your posts benefit these websites? How do you start and what websites do you reach out to? Watch to find out!

Investigating Traffic Upticks

Jo Cameron, Moz’s Learning Team Manager, talks through the journey you begin when you notice a sudden change in traffic to a particular page on your site, including how to determine where traffic is coming from and what to do with the increased attention.

SEO Competitive Analysis for B2B — Whiteboard Friday

In our last Whiteboard Friday episode before 2021, guest presenter Joyce Collardé of Obility walks you through how to conduct a competitive SEO audit, helping you address your improvement areas and surpass your competition in the SERPs.

3 Creative Ways to Give Your Content Efforts a Boost — Best of Whiteboard Friday

We know that content is our doorway to earning countless SEO benefits for our sites. Admittedly, though, it’s too easy to get stuck in a rut after one too many content marketing campaigns. In this 2017 holiday edition of Whitebeard Friday (see what we did there?), Rand offers three novel ways to add sparkle to your content creation efforts.

How to Come Up With Tangential Content Ideas — Whiteboard Friday

In this brand new episode of Whiteboard Friday, Amanda Milligan of Fractl is here to walk you through what tangential content is, why it's useful, and how to create it. 

Image Link Building — Best of Whiteboard Friday

Image link building is a delicate art. There are some distinct considerations from traditional link building, and doing it successfully requires a balance of creativity, curiosity, and having the right tools on hand.

How to Get Backlinks in 2021 [Series Part 2: Prospecting] — Whiteboard Friday

As we head into 2021, the work of reclaiming lost links and building new ones remains crucial. In this week's brand new episode of Whiteboard Friday, SEO expert Britney Muller is back with the second installment in her link building series, this time walking us through some tips and tricks for an important part of your link building journey: link prospecting.

How Do Sessions Work in Google Analytics? — Best of Whiteboard Friday

Google Analytics data is used to support tons of important work, ranging from our everyday marketing reporting all the way to investment decisions. To that end, it's integral that we're aware of just how that data works.

5 SEO Tactics to Maximize Internal Links — Whiteboard Friday

Are you using internal links to their full potential? Probably not. Luckily, Cyrus is here with five tips to help you boost your internal linking strategy — and your site performance — in this brand new Whiteboard Friday.

Sustainable Link Building: Increasing Your Chances of Getting Links — Best of Whiteboard Friday

Link building campaigns shouldn't have a start-and-stop date — they should be ongoing, continuing to earn you links over time. In this 2018 edition of Whiteboard Friday, guest host Paddy Moogan shares strategies to achieve sustainable link building, the kind that makes your content efforts lucrative far beyond your initial campaigns.

4 Google My Business Fields That Impact Ranking (and 3 That Don't) — Whiteboard Friday

Joy and her team at Sterling Sky have come to the conclusion that there are only four things inside the Google My Business dashboard that a business owner or a marketing agency can edit that will have a direct influence on where they rank in the local results on Google.