Howdy Moz fans! Welcome to Whiteboard Friday, the longest-running and most popular SEO video series. Featuring industry experts as guest hosts who share their hands-on SEO experience working with agencies, businesses, and consultancies. Each weekly episode delivers actionable SEO training to help you advance your career and master digital marketing.
Browse our curated favorites or check out the latest episodes below to stay on top of SEO best practices.
Search Intent and the Organic Funnel : Tom reveals how understanding search intent within the organic funnel can transform your keyword research strategy and drive better results.
The Value of SEO Beyond Traffic and Leads : Discover why SEO should be viewed as your website's foundation rather than a set-and-forget tactic, and learn to communicate its full business impact.
Top SEO Tips for 2024 : Crystal shares essential strategies for navigating SEO in an AI-driven landscape, helping you adapt and thrive in this transformative year.
In this week's Whiteboard Friday, we will be talking about the inbound marketing funnel. All too often basic web analytics can mislead marketers which can lead to investing in the wrong channels. Understanding what content drives people to your site and when will allow you to make much more informed decisions on where to invest your money.
Guest blogging can be a great way to help build up your brand, earn recognition, and even get some great links back to your site. When guest blogging it's important to study your audience so that you can produce the best content possible. Exceptional content is often heavily shared and that has huge potential value for your site. In this week's Whiteboard Friday, we'll be covering a ...
This week we are talking about math.... Don't worry it's not the tough kind that Isaac Newton used to do, but the math behind Conversion Rate Optimization (CRO). This week Rick Perreault from Unbounce joins us to show the value behind CRO and how you can show its value to your clients/bosses. After watching what Rick has to say, share a comment about your experience with CRO.
This week we talk about how the different roles and responsibilities of a web marketing team. What does it take to have a successful marketing team that will take your brand to the next level? What metrics should your team measure? Your marketing team will go through a few different stages while your company grows and this video walks you through those steps.
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What happens when you build new links on old pages? Often when link prospecting, SEOs look towards older, high-authority pages for link prospects, but do these links pass the same value, or more, than links from brand new page? In this week's Whiteboard Friday, we discuss why Google may treat these links differently, and provide 3 solid strategies for maximizing the value of all your new links, on all types of pages.
Welcome to our first Whiteboard Friday of the new year. It's 2012 and we're going to kick it off by examining the intricacies that revolve around anchor text. Although, this may seem like a very basic topic, we are going to cover some lesser known aspects of anchor text that is sure to satisfy even our more advanced SEOs. Enjoy and don't forget to leave your comments below! ...
In this week's Whiteboard Friday, Rand goes into depth on how you can optimize your on-page content. Presented here are five advanced tactics that get you thinking beyond the basics of traditional page optimization and set you up to start creating content that's both relevant and unique. How do the phrases on your page relate to one another? Does your page content make ...
What do you do when you are being outranked by a spammer? It's one of the most frustrating things that an SEO can face, but before jumping to conclusions it's important to understand what exactly is happening. In this week's Whiteboard Friday, Rand gives us helpful advice with many important steps to follow if you discover that a spammer is outranking you. Let us know your ...
This week we are joined by Carlos del Rio from Agillian, who is based here in Seattle, WA. Carlos will discusses a method that will help you make great content by following 3 easy steps. After watching the video dive into the comments and discuss what your thoughts are on using CRO to make great content.
When keyword targeting is approached separately from a content creation strategy, the concocted results can often leave us scratching our heads and pointing fingers at the malformed "Frankenpages." By fostering a more cohesive relationship between these traditionally detached endeavors, we can greatly enhance our results and deliver considerable value to our audience. ...
Yesterday, Google announced that they released a new update that impacts roughly 35 percent of searches and can better determine when to give you more up-to-date relevant results. What does that mean for you as a search marketer? Rand with special guest Mike King (@iPullRank) dive into what this mean for you and your clients.
Choosing keywords to optimize for is a tricky business, made all the more tricky as keyphrases grow longer than a couple of words. As Google has said, up to 20% of search queries in any given day are unique. Should you try to optimize your tauntaun sleeping bags product page for "tauntaun sleeping ba...
On Tuesday, Google announced that signed-in users will, by default, be routed to the SSL version of Google (https://www.google.com). Before Tuesday, most users used non-SSL Google for their searches. In this emergency Whiteboard Friday, Rand will go over the changes Google has made, why it happened (and why it really might have happened), and what you can do to stay calm and fight back.
You've already got a lot of visitors coming to your site through your SEO efforts, but how many of those visitors convert on their first visit? If your site is like most sites, less than 5%. Those visitors that don't convert the first time around might come back to your site, but why not make the decision easier for them? Use retargeting! There are a lot of great reasons to imple...