The Moz Blog

Overwriting (not provided) Keywords with Inferred Keywords in Google Analytics

This post describes a method for overwriting the dreaded keyword (not provided) with the keyword which you have inferred that (not provided) represents.

33 Link Building Questions Answered

When it comes to link building idea generation, the sky's the limit! In today's post, Rhea Drysdale offers her tips for best practices and a philosophical approach to link building that will help bring your ideas to life.

Lifting A Manual Penalty Given By Google (Personal Experience)

On August 15, 2012, our agency's website (which was in the middle of a complete redesign) was hit with a manual penalty by our friends over at Google. This came completely out of the blue as we're a fairly small agency that has never taken part in any unorthodox link building techniques. Here's the story of what happened, and how we overcame the penalty.

The Marketing Value of YouTube

One of the earliest questions considered by any business investing in video marketing will certainly be, “Should I have a YouTube channel?" The answer: probably. In this post, I expand on that answer and outline the core values most businesses can hope to gain from using YouTube as a marketing channel.

Another March Mozscape Index is Live!

We're happy to announce the second Mozscape index for the month of March is now live! Data has been refreshed across all SEOmoz applications, including Open Site Explorer, the Mozbar, PRO campaigns, and the Mozscape API.

5 Steps to Facebook Advertising

With so many advertising options available within Facebook, how do you know which campaign will best support your goals? In today's Whiteboard Friday, Lauren Vacarello walks us through getting started with Facebook advertising.

How to Live Tweet Like a Pro

Those of you who follow me on Twitter have probably noticed that I live-tweet the conferences I go to. Extensively. Some people love it, some people hate it - but if you want to start live-tweeting for yourself, here are some things to keep in mind.

The Science of Customer Retention: Increase your Revenue without Closing Another Deal

Every agency owner would love to double his or her revenue. Most wish for more leads, a bigger marketing budget and a bigger sales team. But let’s take a look at another path, one that may not require additional team members and larger marketing budgets. Let’s talk about how good Sales and Account Management can increase your revenue and double your retention.

Barnacle Reviews on Google+ Local

Since Google+ Local was released last May, it’s safe to say that everyone in the local search community -- business owners and agencies alike -- has been waiting with bated breath sfor the launch of Google’s rumored “Business Builder” dashboard. For whatever reason, it still isn’t out yet, but while you’re waiting, there’s no reason you can’t take advantage of the most underrated feature of Google+: leaving reviews of other businesses as your business page.

SEO Finds In Your Server Log

As SEOs, we use all sorts of tools to glean insight into technical issues that may be hurting us: web analytics, crawl diagnostics, and Google and Bing Webmaster tools. All of these tools are useful, but there are undoubtedly holes in the data. There is only one true record of how search engines, such as Googlebot, process your website: your web server logs.

Back to the Future: Forecasting Your Organic Traffic

Great Scott! Today, we will be learning about the importance of forecasting organic traffic and how you can get started. Let's begin our journey.

Personalization and SEO

Personalization usage data and user data give marketers deep insights into their users' interests and actions. In today's Whiteboard Friday, Rand takes us through the intricate world of personalization and how it affects SEO.