The Moz Blog

It's Search Marketing, not Search Listing, *&^&$%^!

Joost de Valk gave a talk this week at SEO Day in Cologne, Germany, about optimizing for clicks, not just rankings. The premise of the talk was: SEOs tend to think their job is done when they’ve got their top 3 / top 5 listing, when in fact you’re only half way when you’ve reached that mark.

How Blog Commenting Can Still Be a Healthy Part of Your Post-Penguin SEO Strategy [Case Study]

This is a true SEO story. One of my daily tasks is to find, visit and sometimes write comments on blogs that are related to the two different companies for which I do in-house SEO. Now, I am not talking about using some cheezy interface that serves up blogs and tells me how many words I need to write and then takes my keywords and turns them into anchor text and leaves them as the comment author's name. That's not what I'm talking about.

#Mozinars: They're Back, and They're Free!

Good things come to those who wait, and you've all been waiting patiently for our new Mozinar series. We're happy to announce that our Mozinars are back and better than ever. Best of all, they're now free for everyone!

One Step Back, Two Steps Forward

Sometimes taking a step back is the only way to move forward. Our CTO, Anthony Skinner, shares a real-life example of how reassessing a recent Big Data issue made all the difference in creating its solution.

The REAL Benefits of Guest Blogging

Guest blogging is on its height and the buzz about it can be overheard easily as whole sphere is talking about it these days. There are some who think guest blogging as one of the powerful tactic while others discourage these ”some” saying that guest blogging is highly misunderstood and people are misusing it. In my honest opinion both mindsets are correct. I did...

5 Awesome Infographics for "Boring" Niches

In my last post for seomoz, someone asked me if infographics can still be successful for a “boring” niche. Niche topics can be pretty dull and inaccessible to most people. However, I believe that any niche can be made interesting by using ‘topic bridging’. By creating con...

8 Ways to Delight the Pants Off Your Community

At SEOmoz, we've come to realize that growing and nurturing our community isn't just great for business, but it's great for our members and the greater marketing community as a whole. In today's Whiteboard Friday, our very own Community Director, Jen Lopez, shares her tips on delighting your community members and paving the road for lifelong fans of your business.

The SEO Path to Becoming a Great Funnel Owner

There has been plenty of recent discussion around the role of an SEO beginning to include a wide variety of inbound marketing tactics. Is it time for the responsibilities of an SEO to change, or is the term "SEO" as we know it evolving? Kieran Flanagan highlights why it's important for SEOs to become great funnel owners during these times of change.

Giveaways For SEO: The (Almost!) Definitive Guide

Hosting giveaways for the purpose of SEO is nothing new. But in the right hands it can be a profitable and powerful SEO (and social media) tactic to add to your arsenal.

How I Got a Link from the Wall Street Journal

Want to know how to get a link from the Wall Street Journal? In this content marketing case study today, I’ll describe in detail exactly how my team and I recently did just that!

Draw Roger Contest

We sat down with the SEOmoz Art Director, Derric Wise, and he unveiled the mechanics behind drawing everyone's favorite robot. Now it's your turn: learn how to draw Roger and enter our contest! All entries are due by Sunday, October 28th at 9pm PST.

The Death of Link Building and the Rebirth of Link Earning

Dealing with the aftermath of being hit by the Google zoo? In today's Whiteboard Friday, Rand discusses the egress of old link building practices and ingress of new (old) link earning strategies that will help your site stay relevant in the SERPs.