The Moz Blog

Mobile Search Ranking Factors (Clue - One Normal SEO Factor is Missing)

We have been doing some research into how to rank in Google mobile web search. Google is the dominant player in mobile search in the US (source: Nielsen Mobile) - our test site hasn't yet been indexed in the other search engines so I'll have to report back later on how it does there:

10 Different Types of Clients

TYPES OF CLIENTELE - After having worked with a number of clients as well as listened to my colleages talk about companies and folks they've worked with, I thought I'd draft up a handy list identifying the various types of clients you may run into. I've found that this list is extremely official and scientific, so you should be able to refer to it and instantly identify a potential client. ;) Enjoy! ...

Why Companies Are Investing in SEO During the Economic Downturn

There's no two ways about it - SEO is hot again. In the last 6 weeks, SEOmoz has received a considerably higher than normal volume of requests for consulting. Alongside that, we've been getting calls from venture capital firms out of the blue - 7 to date - asking either about investments they're considering in the SEO sphere (and requesting insight) or literally asking whether SEOmoz would like...

Widget Marketing Model

[Text translated from the French version of my blog - patricealbertus.net/_blog] As you already know by using your iphone or by reading blogs, the widget revolution is flying up! But what exactly are all theses widgets offering to e-marketers? Let’s look at it as a gadget, one easy-to-use application, something which has to be practical for its user, in order to simplify as much as possible the essential meaning of a widget: your product, your service, your branding. This post will outline how to figure out the new widget marketing and “ecosystem" and about the innovation that opened its field from the Internet over to all new media from the numeric convergence.

Footer Link Optimization for Search Engines and User Experience

Site after site that I visit lately has been showing a tendency for using footer links to run their internal SEO link structure and anchor text optimization. While this practice, in years past, held value, today I rarely ever recommend it. Here's why: Footer links may be devalued by search engines automatically Footer links are often not the first link on t...

7 Good Twitter Monetization Strategies (and 7 That Suck)

I've been getting into Twitter (under my usual moniker - randfish) more and more over time (despite only following a few friends and family), and lately, its been weighing on me that the service, despite its brilliance, rapid adoption and passionate fanbase, isn't yet pursuing revenue. That's OK - I think they probably have lots of very smart, talented,...

Florida Blogger Gets California Defamation Lawsuit Dismissed for Lack of Jurisdiction

May It Please the Mozzers, The world is filled with all kinds of nutty people. Mostly, this is a wonderful thing. But sometimes people go too far. This case involves two lawyers, a messy breakup, and a blog about "Guns, God, Food, Beer, Tools, Politics, and Whining." Stephen Hogge, a Florida attorney, operates the blog ...

Benchmarking Your Website: Metrics to Review Before an SEO Engagement Begins

Many SEO projects begin with a site review or audit, identifying potential weaknesses and opportunities. However, a great number of these analyses leave out a healthy dose of collecting metrics - a critical factor in helping to benchmark future progress and see how far you've come (and what effect your SEO changes have had). Thus, I figured it would be valuable to review, in full, the pre-...

Whiteboard Friday - Machine Learning

This week one of our mad geniuses in residence, Ben Hendrickson, steps in front of the camera to discuss something a little different: Machine Learning. Ben is one of the folks that designed and built the technology behind Linkscape, so he's certainly studied this topic thoroughly. Here he'll talk about how and why advancements, findings...

Which Social Media Platforms Work Best For Your SEO Efforts?

The SEO world, particularly the blogosphere and forum chatter, is overwhelmed with talk of how to leverage social media sites for SEO value. Tonight, I'm curious - which types of social media platforms do you actually get the most direct SEO benefit from? Think classic SEO - higher rankings and more search traffic. Which slice of social media sites help you achieve this goal?...

Pubcon Recap: Booths, Beginners, and Bashes

Pubcon came and went last week in a red-eyed whirlwind (I can never wake up in Las Vegas without emptying a half bottle of Visine in each eye). I actually didn't attend any sessions except for the two panels I spoke on and the Five Microphones and a Blogger session, but I'll get to that later. First I want to talk about our booth we displayed.

8 Ways to Buy Links Without "Buying Links"

This post is sourced from my presentation at Pubcon on the Linkfluence: How to Buy Links with Maximum Juice and Minimum Risk panel. Since it received such positive feedback and a lot of requests for sharing, I thought I'd do so in a more reference-able way here on the blog. If you'd like to download the slide deck, you can find it ...