The Moz Blog

Why a Google Monopoly is Bad for Search Marketers

When search marketers get together at a pub and talk, the conversation inevitably turns to Google's near-monopolistic share of web search. For many of us that are new to the field, Google has always been the market leader and the focus of most of our efforts. But historically, this wasn't the case. Have a look from a historical perspective: ...

SEO Toolbar: Introducing the New SEOmoz PRO Toolbar (Now with Less Beta!)

All of us at SEOmoz are proud to announce that in addition to doubling the size of the Linkscape index today, we are releasing our own SEO toolbar! The developers and PRO member beta testers have been hard at work prodding, poking and tweaking the toolbar to make sure it is fine tuned and ready for today.

Linkscape Index Update Doubles Size!

Finally we've done it. The long awaited Linkscape index update is here. It's more than doubled the size of our index and with it you'll get 3000 links to any page. This brings us to about 38 billion URLs, with about 450 billion links...

Blabbing with Jessica Bowman: SES, In-House SEO, and Noob Advice

Before SES San Jose I interviewed Chris Winfield about the panel he was speaking on, social media, and other fun stuff. With SES Chicago just around the corner (December 8-12), I had the opportunity to interview another ...

Via Enquisite: PPC Agencies Make 45X What SEOs Do for the Same Value

Here at the Seach Insider Summit in Park City, UT, Richard Zwicky from Enquisite has just released some amazing data. As Jessica Bowman, Todd Friesen, John Marshall and I sat in the lunch room watching his slides, we alternately stared in shock, shook our fists in anger and raised eyebrows in disbelief. If you've ever felt, as an SEO, that you were un...

Mobile Search Ranking Factors (Clue - One Normal SEO Factor is Missing)

We have been doing some research into how to rank in Google mobile web search. Google is the dominant player in mobile search in the US (source: Nielsen Mobile) - our test site hasn't yet been indexed in the other search engines so I'll have to report back later on how it does there:

10 Different Types of Clients

TYPES OF CLIENTELE - After having worked with a number of clients as well as listened to my colleages talk about companies and folks they've worked with, I thought I'd draft up a handy list identifying the various types of clients you may run into. I've found that this list is extremely official and scientific, so you should be able to refer to it and instantly identify a potential client. ;) Enjoy! ...

Why Companies Are Investing in SEO During the Economic Downturn

There's no two ways about it - SEO is hot again. In the last 6 weeks, SEOmoz has received a considerably higher than normal volume of requests for consulting. Alongside that, we've been getting calls from venture capital firms out of the blue - 7 to date - asking either about investments they're considering in the SEO sphere (and requesting insight) or literally asking whether SEOmoz would like...

Widget Marketing Model

[Text translated from the French version of my blog - patricealbertus.net/_blog] As you already know by using your iphone or by reading blogs, the widget revolution is flying up! But what exactly are all theses widgets offering to e-marketers? Let’s look at it as a gadget, one easy-to-use application, something which has to be practical for its user, in order to simplify as much as possible the essential meaning of a widget: your product, your service, your branding. This post will outline how to figure out the new widget marketing and “ecosystem" and about the innovation that opened its field from the Internet over to all new media from the numeric convergence.

Footer Link Optimization for Search Engines and User Experience

Site after site that I visit lately has been showing a tendency for using footer links to run their internal SEO link structure and anchor text optimization. While this practice, in years past, held value, today I rarely ever recommend it. Here's why: Footer links may be devalued by search engines automatically Footer links are often not the first link on t...

7 Good Twitter Monetization Strategies (and 7 That Suck)

I've been getting into Twitter (under my usual moniker - randfish) more and more over time (despite only following a few friends and family), and lately, its been weighing on me that the service, despite its brilliance, rapid adoption and passionate fanbase, isn't yet pursuing revenue. That's OK - I think they probably have lots of very smart, talented,...

Florida Blogger Gets California Defamation Lawsuit Dismissed for Lack of Jurisdiction

May It Please the Mozzers, The world is filled with all kinds of nutty people. Mostly, this is a wonderful thing. But sometimes people go too far. This case involves two lawyers, a messy breakup, and a blog about "Guns, God, Food, Beer, Tools, Politics, and Whining." Stephen Hogge, a Florida attorney, operates the blog ...