The Moz Blog

PageRank Sculpting: Parsing the Value and Potential Benefits of Sculpting PR with Nofollow

Thanks to the SEOmoz Q+A, we get to monitor a lot of the hot button issues that hit the SEO world, and as Jane noted to me during a meeting today, they always seem to come in waves. The latest buzz (and flurry of questions) comes around the practice of PageRank Sculpting. We've discussed this topic in some detail previously on SEOmoz (...

The Jones Day Lawsuit: Mega Law Firm Sues E-Commerce Site For Linking Back To It

May It Please the Mozzers, Those of you who get paid to build links aren't going to believe this one. One of the world's largest law firms, Jones Day, actually filed suit against a small e-commerce company, BlockShopper, for linking to it with the anchor text "Jones Day." Yes. ...

Search Engine Optimization is All About the Way a Naive Visitor Thinks...

This post is mainly emphasized on the simplified process of search engine optimization. In past and at some extend in current trend we hear about maintaining the Keyword density on any webpage. Previously some of the expert gave more importance to the keyword density factor on onpage optimization. But the fact is little bit different.You can take any keyword and then search it in ...

Interviewing for SEO Jobs

Earlier this year Rand did a white board friday talking about how to get an seo job. A couple of years ago Rebecca covered the SEOmoz hiring process, with a full re-cap of how Jane became a 'mozzer.

Roundup Thursday for the Weeks of 9/28/08 and 10/5/08

My apologies for the missing roundup last week--I got a lot of panicked emails from folks who were afraid that Thursday Roundups were killed off along with our old site design. Not the case--blame the missing roundup on our last-minute scramble to get Linkscape all shiny and purdy for our launch. Never fear, however: this week the roundup is back in action (also, expect my triumphant retur...

How to Use Comparative Knowledge of Links and mozRank

One of my favorite, easy-to-use features in Linkscape is the ability to compare pages and domains side-by-side to see which ones have earned what relative quantities of links. For example, I was curious to see how people linked to SEOmoz (since we're on a .org and I see lots of links to .com). Linkscape to the rescue: ...

Linkscape Education Series: Learn the Ins & Outs of How Linkscape Works

SEOmoz's newest product, Linkscape, provides link data that Search Marketers have always wanted, but never really had access to. What we found though is that once you start collecting that data, there's a lot more to it than one might think. Building Linkscape forced us to create new, actionable metrics to make the data useful to marketers and quantifiable in ways similar to what we've...

SEO Wireframing

I’ve received a few queries about optimizing new website builds - keeping SEO clearly at the forefront of the design.I though it might be a good idea to write about this as my first contribution to the YOUMoz community. Here is how I tackle it. Whenever I am approached for SEO on a new site build I set to work on constructing an SEO WireFrame...

Official Linkscape Feedback Thread

Linkscape is like nothing SEOmoz has ever built before - it includes not only a search engine sized scale index of the world wide web, but a set of unique link popularity metrics and a tool to see links and link attributes. It's our most ambitious project to date and includes billions of points of data and dozens of complex pieces.This thread is designed to be a resource for those us...

Announcing SEOmoz's Index of the Web and the Launch of our Linkscape Tool

It's been 12 long months of intense anticipation, but the waiting is finally over. Today, I'm ecstatic to announce some very big new developments here at SEOmoz. They include: An Index of the World Wide Web – 30 Billion pages, refreshed (and grown) monthly, built to help provide SEOs and businesses acquire greater intelligen...

SMX China 2008 - Report From Nanjing

Last week, as the US financial powerhouses began to pay the price for their lack of fiscal responsibility, I was on the road in Seoul, Nanjing for SMX China 2008, and Tokyo. ...

Link Forensics: Finding Shady Links Before Taking on New Clients

What happened was that their past had just caught up with them. They had previously engaged a local SEO firm with tactics that were a bit past their sell-by date (mainly consisting of a huge link network of sub-domains off the SEO company's own site and some other properties). There was not only a question of tactics here, but also of plain common sense - not only was part of the link network on the SEO company's site, but so were proud links to "our clients" (all of whom got slapped, we believe).