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The industry's top wizards, doctors, and other experts offer their best advice, research, how-tos, and insights—all in the name of helping you level-up your SEO and online marketing skills.

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Solving Duplicate Content Issues with Http and Https
Search Engines

Solving Duplicate Content Issues with Http and Https

I just took a premium account with SEOMoz and saw the canonicalization video. It was impressive except the https part of it. It said that, for https try to redirect to http in case of bot and otherwise show the https page, as https pages are meant for users not for bot. Yeah, somehow I can agree but I still won’t recommend doing such a work ...
Turning a Fail Into a Win: Twitter Gets PR Right
Branding

Turning a Fail Into a Win: Twitter Gets PR Right

Using Twitter over the past week or so has been a very frustrating experience. The site takes a long time to load, its features either intermittently or permanently don't work, updates get lost and, due to the site's miserable uptime, its third party applications don't work either. For a time, every second person's update complained about Twitter's uptime (or lack thereof), and some suggested a mu...
No, Unfortunately Digg Doesn't Know Who You Are
Social Media

No, Unfortunately Digg Doesn't Know Who You Are

As you fully know, this week we launched the 2008 Web 2.0 Awards. Like last year and the year before, the awards were met with praise and kudos (good job, Jane and crew), and the page was submitted to Digg in hopes of making the home page. Jane and Rand sent out some tweets and commented on the blog post, urging various colleagues and users to digg t...
Getting the Anchor Text You Want
Link Building

Getting the Anchor Text You Want

<p>One of the reasons people focus on buying links is that they want to be able to select the anchor text that they need to drive their rankings. It makes for a pretty simple relationship. You offer the publisher of another site money for a link, and in return you get to specify the link. If they don't want to give you the anchor text you want, you move onto another site.<...
Gambert Strikes Back!! The Confidential Official Response to SEOmoz's Opposition Proceeding
E-Commerce SEO

Gambert Strikes Back!! The Confidential Official Response to SEOmoz's Opposition Proceeding

That's right ladies and gents, the zaniness continues. Mr. Gambert and I must be psychically connected because apparently he filed an official response to our Notice of Opposition at the same time I was filing our Motion for Default Judgment. You can take a look at the case documents and download copies of both Jason's 41-page response and my motion, here. It's forty-one pages and truthfully, I haven't sat down and studied the whole thing yet. But it's too delicious to withhold any longer.
SEOmoz's 2008 Web 2.0 Awards: The Results
Social Media

SEOmoz's 2008 Web 2.0 Awards: The Results

To quote our fantastic CTO Jeff Pollard, we're live. Two years after SEOmoz's first Web 2.0 Awards launched, we've finally finished compiling, ranking and awarding hundreds of websites across forty-one categories. We've added new categories and removed outdated ones. We've also again teamed with a great group of bloggers, marketers, and w...
Link Building

People Who Can't Link, and a Vague Argument for Google Analytics

We work in an industry where no one lacks the ability to link. It's very tough to find one SEO, or one person who's interested in SEO, who doesn't have a website of some sort. Many of us have more than one: a work-related domain and a personal or hobby site. None of us lack the ability to link. Thus, it seems we sometimes forget that not all industries are like ours. ...
Halfway Across Greenland
Moz News

Halfway Across Greenland

(WARNING: This post is a little personal, a little off-topic and doesn't offer any SEO advice. If that's not up your alley, feel free to skip it. Thanks!) The flight monitor status shows us hovering dead center on the icy, arrow-shaped island. Mystery Guest is next to me, watching a thriller from British Airways' extensive in-flight collection. And, since I've got a history of writing p...
Can You Plagiarize Yourself?
Content Marketing

Can You Plagiarize Yourself?

I’m lucky, sort of. I write four blog posts a week for web design companies and a hosting company. No complaints, here. However, because I’ve been undertaking these assignments for 18 months, that works out to over 200 articles on SEO/SEM topics. At that rate, you have to slice the baloney pretty thin. So, a...
Advanced SEO

Whiteboard Friday - Adopting Twitter

This week, Rand (semi-reluctantly) takes a look at everybody's favorite new time-waster application: Twitter. He outlines a few points that may help late adopters get over the hump and realize that, while it may seem a little silly, Twitter can actually have considerable social and marketing value to those of us in the search world. Plus...
Advanced SEO

SEOmoz Has Teamed with Distilled

SEOmoz is very happy to announce that we've recently teamed up with our first ever Global Associate, Distilled. Many of you will know and recognize Will, Duncan and Tom from their participation on t...
A True Story
Social Media

A True Story

If you take any interest in Sphinn and the debates which rage therein, you properly noticed last week's uproar over linkbait specialist Lyndon Antcliff's fake story that ended up being mentioned on Fox News. We've dabbled in a fair few linkbait projects over the years and since the Sphinn discussion was still alive just two days ago, I don't think it's t...

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