The Moz Blog
The industry's top wizards, doctors, and other experts offer their best advice, research, how-tos, and insights—all in the name of helping you level-up your SEO and online marketing skills.
Roundup Thursday for the Week of 6/15/08
Stories, news, and other notable items from the past week: Two star links: I'm getting tired of this "Google is evil! Wait, no they're not! But it was their motto and now it's not!...Analytics Spam - Coming To An Internet Near You!
Before I launch into my inagural moz blog post let me make one thing clear. I'm not a blackhat. We don't do blackhat work for clients and frankly I don't do that much of it in my free time either. Just thought I'd like to clear that up before I launch into talking about the shadier things online.... Again!
Whiteboard Interviews-URL Hijacking with Rob Kerry
Another of our video interviews from SMX Advanced. Rob Kerry of Ayima Search Marketing (often better know as evilgreenmonkey) joins Rand to discuss the damn sneaky process of URL Hijacking. Ever wanted to get domains as strong as Google ranking your content for you? Watch and learn. ...
Don't Create False Expectations, Especially When It Comes to Baked Potatoes
Folks, something just happened, and it was exceptionally tragic. Outrageous. Unheard of. Unbearable. To prevent this same travesty from happening to you, I thought I'd share my experience and give some handy marketing advice while I'm at it (this being SEM Tuesday and all). Okay, let me back up. I was sitting at my desk, minding my own beeswax and deleting 45 spammy YOUmoz entries (...
The SEOmoz PRO Training Series Continues - Expert Seminar: August 19th & 20th in Seattle
Last year, SEOmoz hosted a sold-out training series in September for 150 guests. That seminar covered the SEO basics - keyword research, building search-friendly sites, algorithms & social media marketing 101. We got fantastic feedback and really enjoyed getting to meet and spend time with our PRO members. ...Level Up Your SEO Skills With Our Free Training
Moz Academy Training
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Keyword Research Master Guide
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Guide to SEO Competitor Analysis
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Matt Cutts Translated: 8 SEO Tips I Heard Him Tell Eric Enge
In the last big Matt Cutts interview, Eric Enge managed to get Matt Cutts to say PageRank Sculpting (or siloing for you Bruce Clay fans) was okay to do on your site and that noindex pages still have PageRank attributed to them.Well . . . Eric Enge did another ...
Tactical SEO: How Many Terms/Phrases Should I Target on a Single Page?
This one keeps popping up, so I'm taking a short blog post to address it as quickly and efficiently as possible (mostly because I have an SEOmoz board meeting tomorrow, so I need my zzzs). Many SEOs ask themselves how many individual word and phrases are ideal to target together on a single URL. The tough part is - there's no hard and fast answer. The number can be as low as 1 and ...
The Associated Press Uses the DMCA to Try and Shut Down Bloggers
I have some disconcerting news to report on today's Legal Monday. In a move that it will surely regret, the Associated Press (AP) declared war on the internet. Maybe that's a slight overstatement, but the AP will certainly rue the day it decided to adopt a policy of sending DMCA take-down notices to bloggers and social news aggregators. Last week, the AP sent seven DMCA take-down notices to The Drudge Retort, a site parodying The Drudge Report and serving as a social news aggregator. The 8,500 site users create blog entries with links to interesting news articles on the web. Rogers Cadenhead, owner of the Drudge Retort, received a letter from the AP's attorneys claiming that the Drudge Report was infringing on the AP's copyright by allowing its users to publish short (39 to 79 words) quotations from AP articles with links back to the original. Five of the six alleged infringements used different titles than the original AP article. The seventh claimed infringement was in a blog comment that used a short quote of an original AP article and linked back to it.
How To Talk To Your Copywriter
As soon as search engines became relevant, copywriting changed. Maybe you didn’t notice it. Content quality took a back seat to SEO and today, copywriters have to understand the basics of SEO/M so the content they produce appeals to spiders and humans. A lot of SEOs sub-contract this facet of a job to professional copywriters who can produce optimized copy ...
The Quizzical Duality of Paid Links
Google's been pretty clear - buy or sell links, particularly those that come from broker-type services, and we'll take steps to penalize your site. At one time, this meant simply de-valuing the links that come from paid sources, essentially erasing them from the link graph so as to "take the money out of the rankings." Now, however, a considerable amount of new evidence has emerg...