The Moz Blog

Looking To Bag An Elephant? Try "Mozbait"

“I bagged the elephant!”, shrieks Bud Fox, the fledgling stockbroker from 1987’s “WallStreet”, after learning that he’s just landed financial mogul Gordon Gekko as his newest client. So, how does Bud hook the top-dog in the highly competitive world of stock trading? By raving about the value of his company’s services? Throwing ...

What Laziness Taught Me About the Importance of Flat Architecture

N.B. This post is intended for relatively new SEOs with smaller sites. Intermediate and advanced SEOs probably already know most of this information, and I do not claim to have experience with sites numbering thousands of pages, for which different strategies are surely more effective. Some of you may know that I run an NCAA bas...

Thanks for the...Rocket Link?

Rand regularly finds directories and shoots them my way so I can add them to our Premium Members' Link Directory. I don't know where or how Rand finds these gems, but I've added directories that focus on topics as diverse as corn, Nepal tourism, and taekwondo. I typically only add sites that offer direct links to their listings for maximum link build...

Countries That Aren't America

On Thursday and Friday of this week, Gillian and I will be attending SMX London - the SMX conference series' second European station. As opposed to the three conferences I've attended in the past (Pubcon 2006, SES New York 2007 and SMX Seattle this past June), I'm going to be taking part in a panel in London. I've mentioned this once before, but as I'm leaving tomorrow, things are about t...

How Do You Role Your SEO?

Along with all the hot "technical" topics this year, like Universal Search and blended search in general, algo changes, social media, local and mobile search, and most recently Google's big crack down on paid text links, it also seems to have been a big year for background discussions... high on the list of topics over the last 12 months or so being employment. On one hand you h...

Whiteboard Friday - "Pardon The Fookin' Interruption" (The Complete Trilogy)

This week, one of the UK's most infamous & brilliant search marketers joined us at the mozplex for what is surely one of the most valuable, insightful and lengthy Whiteboard Friday's we've had. In many ways, it's not too dissimilar from an SMX or Pubcon panel featuring the inimitable Mr. Naylor, and as usual, Dave parts with more information than you might expect. Part I: ...

Introducing the SEOmoz SEO Services Marketplace

I'm pleased to announce that after many hours of work and testing by SEOmoz, our beta testers and yourself truly, the SEOmoz SEO Services Marketplace is officially launched! Th...

Yahoo! Panama - An Interview with Mona Elesseily

It's sad that we don't cover the paid side of search marketing here at SEOmoz with more frequency, but with a little luck and some elbow grease (or, at least, borrowed expertise), I'm trying to dip our toe a bit deeper. Thus, it's with great pleasure that I welcome Mona Elesseily from Page Zero. Mona's a paid search guru, a fellow Northwesterner (albeit a Canadian one) and one of my favori...

Just Another Day at the Office

Want to know what a typical day at the SEOmoz office looks like? How's about I give you a sneak peek? Here's a day in the life of an SEOmozzer, from start to finish... 7:15 am: Wake up 7:45 am: Head to gym 8:00-9:00 am: Work out 9:00-10:00 am: Drive home, shower, get ready for work 10:15 am: Get to office 10:20 am: Have a bagel (Blueberry....

Answers to Questions for Rand: Round 2

Sorry it's taken me so long to get to all of these. The past few days trying to get grounded after a week in Stockholm have been even busier than the usual (and that's saying something). With a little luck, though, we'll have two very exciting announcements tomorrow and Thursday, and we've managed to get some great YOUmoz entries over the last few days - keep 'em coming! For those who m...

Is the 'Ron Paul Effect' for Real?

Could Ron Paul be the candidate to convert online stardom into mainstream recognition? What's the current picture and where is the disconnect between Paul's online image and his real-world poll results?

Finding Your Niche

I had mentioned the other day that I was changing my SEO ways. As Gab had correctly observed, I had spread myself too thin. So this week I’ve been doing an audit of each of my sites, looking at current rankings, traffic, etc. And looking at how competitive each niche area was. The whole process got me thinking about how we s...