The Moz Blog

Purple Yahoo! and Search Engine UI Testing

Mystery Guest and I were running some queries on Yahoo! earlier this afternoon, when we received my personal favorite search results UI test pages, the beloved Purple Yahoo! Purple Yahoo! is a rare beast, from what I've seen. This is only the second time I can remember being served the results, though I know others have seen it before ...

Whaddya Say, San Jose?

Ah, San Jose. Your city may be boring and somewhat bland, but your conference is always a fun time. Below are the best things I overheard at SES San Jose 2007: "I hate movies where water kills the bad guy." -- Eric Dyck from Neverblue Media "I feel like such a...cool person!" -- ...

Whiteboard Friday - "How to Win Friends & Influence People"

This week Jane Copland takes you through some handy tips on navigating and participating in Social Media sites such as Stumbleupon, Yahoo! Answers, Facebook, and del.icio.us in anticipation of our new Premium Guide to Social Media Marketing. ...

If You Were SEOmoz... Would You Take Outside Investment?

I'm taking a temporary break in conference coverage (don't worry - there will be more next week) to poll some of the smartest people I know (that's you, SEOmoz readers), about an issue that's been keeping Gillian and I up plenty of nights during the past 3 months. SEOmoz is at a tipping point of sorts - we've gone from being primarily a search marketing consultantcy business, ...

Getting Traffic from Contextual Ads - SES San Jose

I'm taking a new approach with events and attempting to do more in-depth coverage of a couple of what I feel are the best, most interesting, most innovative or least discussed sessions at the conference. Since contextual advertising is an area where I have little to no experience, I found the panel fascinating - and certainly Microsoft's announcement of a contextual ad product on the Microsoft ...

50 Things I Love About Search Conferences

To help keep the balance, I'll shine some light on some of my favorite things about search conferences: Presenting - It's exciting to be on stage, sharing ideas and being a thought leader. There's an undeniable allure to it, and while I take it as a serious responsibility, I admit that I have a real passion for it, too. Meeting New Peopl...

Whiteboard Friday - "Wiki-Wiki-Wiki WHACK!"

Hey Gang, This week, Rand's got some insight for you into a down-and-dirty, nasty little trick Mert Sehinoglu clued us into. I can see you all drooling right now...wipe it up. Okay, okay. What if we told you there was a way to bump just about any competitor from the top two positions on Google? Bollocks, you say? It's true, my dear readers, all you have to do...

Where to Park Your Bumbershoot In Seattle in October SEO - Training Seminar Travel Info

Hotel and transportation info for SEO Training Seminar Oct. 1...

Social Media Manipulation Runs Rampant

I'm barely qualified to bring up this subject, as SEOmoz has certainly had our fair share of asking a friend to submit something to Digg, give us a boost on Reddit or add a tag at Del.icio.us, but I was pretty surprised to see the level to which social media manipulation has been taken:...

12 Tips to Optimize Your Networking at Search Conferences

With the industry's largest annual event starting next Monday, I figured it's high time to give out some advice about networking in person at search conferences like SES San Jose. I've been trying to limit my list format posts, but there's really no better way to present the topics, so here goes: Dress Appropriately Make Eye Contact Employ Appropri...

Contribute Feedback for the MSN/Live Search Team (And Be Heard)

This coming Thursday, I've been invited to present to the Live Search team over in Redmond. We'll be discussing all sorts of issues, including spam on Live, increasing retention rates for searchers and growing relationships between Live and webmasters. However, I can't represent the entire search community on my own, so I'm hoping to solicit your input. What would you like to see Live do to mak...

The Economic Motive Behind Google's New Advertisement Algorithm

Economics is the study of relationships between supply and demand sprinkled with an understanding of human behavior.Pricing is something that most business owners GUESS, and they typically fall within the average area where the demand curve intersects with the supply curve.<img src="http://www.apollosem.org/images/normal-supply-demand.jpg">Then, the distribu...