The Moz Blog
The industry's top wizards, doctors, and other experts offer their best advice, research, how-tos, and insights—all in the name of helping you level-up your SEO and online marketing skills.
Pain per click – learning from my mistakes
I have recently been pushing to be moved more into the SEO arena at work (I am currently a developer). SEO is something I have studied and practiced on my own sites for many years.So when my boss approached me about doing the online marketing for a campaign we are running I became very excited and jumped at the chance. Unfortunately my enthusiasm was greater than my ability in PPC. I did learn ...
Don't Set It and Forget It! Use That List of Keywords!
Matt McGee (who I owe a link to for winning the SEO group NCAA tournament bracket back in March...damn you, Florida) wrote a fantastic post over at Small Business SEM called "I Have My Keywords...Now What?" It's concise, it's to the point, it's magical. Read it. Seriously. Click over to it and read it. ...More SEOmoz Stats than You Can Shake a Stick At
I've had more than a few people tell me they really missed our old advertising page, not because we sold any ads, but because our monthly traffic, search and referral stats were always there and relatively frequently updated. As consolation (and since I always did intend to keep SEOmoz's stats as public as possible), here's an exhaustive roundup of important analytics data (from Indextools) for...
5 Reasons Not to Put Viral Content on Mini-Sites
My favorite Cameron with an unconventionally spelled last name (other than Cameron Frye in Ferris Bueller's Day Off), Cameron Olthuis, wrote a post on Search Engine Land called "5 Reasons to Put Viral Content on Mini-Sites." Now, obviously Cameron ...
Podcast - Rand Gets Interviewed on Paid Links, Edu & Gov Links, SEO Tactics, Keyword Tools & More
A couple weeks ago, Sara Smith of Search-This interviewed me for her Podcast and it turned out terrifically well. Subjects include: Paid link reporting - Will it have a big impact? Who will it influence? Edu & Gov Links - Are they more valuable than regular domains? Why does the Page Strength Tool use them? ...Level Up Your SEO Skills With Our Free Training
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Wordze to Yo Mutha
Last week I chatted with Levi from Wordze about the keyword research tool he built. Levi, who's chummy with SEOmoz's resident black hat blogger G-Man, is a programmer who tinkered around with various keyword research sites and decided to build his own. ...
Rand & Mystery Guest Get Everything Stolen in San Francisco
Tonight, Mystery Guest and I flew down to San Francisco for a quick weekend away (and to visit some friends). We arrived late and raced to get to a dinner with Laura Lippay in the financial district. Sadly, between our arrival time around 10pm to when we got back to the rental car at 11:30pm, the car was broken into (jimmied the driver's side lock and popped the trunk). My laptop, all our luggage ...
Whiteboard Friday - "Something Click-ed This Way Comes"
Finally Friday and you know what that means...another fun-filled edition of Whiteboard Friday! This week, Rand discusses the problems with contextual ads and why Google needs to stay ahead of the curve if they want to keep those clicks-a-comin'.
The Brief History of SEO
Google announces that the public can report paid links...The entire SEO community shits itself...This is why. The...
New Page Strength Tool Feature: Refresh Report
I've added a feature to the Page Strength tool that allows you to do a hard refresh of the data in your report. If you run a report and data is missing try refreshing it and it'll look for factors that were missing and attempt to fetch them again. Please keep the following in mind: Refreshing will only re-fetch data that is missing, n...