The Moz Blog

Some Basic Truths I Have Learned

... and here I am in Seattle. No great arches. No grand museums, galleries or cathedrals. Only one iconic tower. While Scott and Rebecca have been drinking with SEOs in London and Chunneling it to Paris, Jeff, Matt and I have been sitting in our office, glaring glumly at a Western Washington sky that was blue this morning and is now pissing down with rain.

How to See Paris in Seven Hours

As you may have read, Scott and I made an early campaign for Worst Mozzers of the Year by abandoning our sick boss to trainset to Paris. Though we seem like horrible, horrible employees, enough people (including, hopefully, Rand) got a kick out of it to motivate me to share with you all a step-by-step...

15 CSS Properties You Probably Never Use (but perhaps should)

Explanations of 15 CSS properties that aren't used much in web development these days.

Mozzers Run Off to Paris, Leaving Rand Sick, Mute & Troubled

Yesterday around 5pm, I noticed myself getting sick - I had a run in with Dax from Webguerrilla, who had just come back from the London Free Clinic, where he was told that he "had a virus. Nothing to do but wait... Sorry old chap." Now I've got the bloody infection, have lost my voice, am speaking on the analytics panel in a few hours and woke up to find this note on Scott's bed: ...

Top Ten Pickup Lines for SEOs

Just in time for Valentine's Day...Search here often?Is that a SERP in your pocket or are you just happy to see me?You must be banned from Google because it’s blackhat to look that good.I’ve been looking at the analytics, and I’d like to make you my landing page.You rank first on my personalized search results.I&rsqu...

17 Most Common PPC Mistakes Web Marketers Make

As I manage quite a few PPC campaigns I always notice the silly and sometimes not so silly mistakes that advertisers make with their PPC programs. Mistakes when creating PPC ads, click fraud detection, and ...

Is Linkbaiting Shortsighted?

Ok masterbaiters, it is time for you take your thumbs from where they usually are -- the keyboard typing some clever missive to garner links -- to give this post a thumbs down. You won't like it. The Google bomb for President Bush has finally withered to a miserable failure. Its cleverness had a built-in time bomb waiting to boom, and perhaps linkbaiting has a bomb t...

This Message Will Self-Destruct in 10 Seconds

You have anywhere from 4-10 seconds to engage my attention before I’m gone... Before I click away, close the window and head over to your competitor’s site for a dose of instant gratification. I shouldn’t have to piece together the objective of your page—this isn’t a TV crime drama, and even if it were, the plot would be more obvious than ...

Decentralization of First-World Economies Will Make the Internet More Valuable and Competitive

Intuit recently authored a report on the state of US businesses in 2017 - Future of Small Business Report - in which they suggest that by 2017, the number of unique businesses will triple. SmallBusinessHub...

What is Search Engine Optimization?

Search Engine Optimization: The Loudest Voice Wins Put yourself in the shoes of a small business owner. Think of how large the rest of the world is and how miniscule you are in comparison. Consider just how important it is to elevate your marketing message above the competing noise and to reach a single potential customer. In an environment as robust and...

Overture Bid Tool Gone - Know a Good Alternative?

It appears that the overture bid tool is finally gone (for real this time). The information from this tool is used in our own Keyword Difficulty Tool, so now I'm looking for an alternate source of similar data. Previously the overture bids accounted for around 12% of your keywor...

Where to Submit Your Site to Search Engines

A lot of people ask, "Where do I submit my site to search engines?" If you're new to SEO, it's a lot easier than you think. You see all these advertisements that for $20 they will submit your site to 10,000 search engines. Well, the truth is, that's a scam. There aren't 10,000 search engines, at least not 10,000 that will end up delivering any traffic to yo...