The Moz Blog

Blog Infected by The LinkBait Monster

Alan Bellows' Damn Interesting is practically an entire collection of pure linkbait articles - the kind that not only make for good reading, but have to be linked to, emailed, and searched for at friend's houses in order to show them what they're missing. Just a quick dissection of how he does it so well: It's not just him - there's a...

SEMPO Voting

SEMPO (the "other" SEO organization) is setting up voting today for the board and president. You can run over to ProMedia where Avi has set up an informal, anyone-can-vote poll on the subject of the presidency. It's interesting to see who's on there. I'm honestly amazed that half of the folks on the list have time to manage the organization ...

How to Avoid Needing an SEO

Not every website, company or project needs an SEO. I know this seems blasphemous, but it's very true. There are a few critical elements you need to secure before you can be confident that an SEO firm or link building staff is uneccessary: Offer Something AmazingIf you have content, products or services that are so fascinatingly cool that they demand ...

Corporate Black Hat Terminology from Graywolf

I just love this post. My favorites: Website Hijacking: This practice should be called Digital Content Re-Assignment. Offshore Link Building: This process should be known as Financially Prudent Methodology for Increasing Brand Awareness....

Eric Ward's Content Publicity Service

For anyone who's unfamiliar with Eric Ward, he's the web's original link builder, conducting campaigns for folks like Amazon.com back in the early 90's.Since that time, Eric has built relationships and connections with some of the...

Apache - Redirect an Index File to Your Domain Without Looping

The saga of redirecting all requests to http://www.seomoz.org/index.php to point to http://www.seomoz.org/ has finally come to an end. We now practice what we preach. For those who are not familiar, it's important to have all duplicate content point to a single, "canonical" edition of the content. Requests to index.php and requests to www.seomoz.org/ have the same content even though they have ...

StumbleUpon.com

Anybody getting good traffic from StumbleUpon.com? That site first started getting my attention a few months ago while examining my logs. I didn't think that it would be a serious source of traffic but the referrals have gone up and now I am avera...

Remember the "Back to Work" Button?

Back in the days before the web, many of the MS Windows bundles games had "back to work" buttons that would open up a blank spreadsheet document on top of the game in order to "hide" a worker's activities from perusing bosses doing their walk around. Hilarious...

$19 SEO - Where did this all Start?

I noticed via my tracking this week that 15 people have found the SEOmoz blog by typing in $19 SEO at Google. I have to assume it's folks who've heard the pun and are curious about how this long running joke began, so I figured I'd provide an explanation (I've got another, cooler reason for bringing it up, but we'll save that for later on). The $19 joke began in this ...

SEO Generations Battle at Ning

Snipermilk put together a cool battle system between many well known folks in our sphere (including yours truly). You can also upload your own photos to do battle - I added DazzlinDonna and pitted her against Aaron Wall in...

Talking about LinkBait

Everyone's on about linkbait these days. First Matt mentioned it, now Loren Baker's got a post and Andy's covering both. I thought I'd throw in my $0.02 real quick, as SEOmoz ...

SEO vs. Conversion Debate Shouldn't Exist

Michael Nguyen, whose Social Patterns blog often has cool stuff, wrote an entry last week that made me wonder about som continuing myths in SEO: Before optimization a site is converting about ...