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The industry's top wizards, doctors, and other experts offer their best advice, research, how-tos, and insights—all in the name of helping you level-up your SEO and online marketing skills.

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Generic SEO
Online Advertising

Vanity Rankings

I spoke to a potential client today about some desired rankings. The client was interested in ranking well for some moderate and a few heavily competitive phrases in a generally tough industry. Their end goal, however, was not to rank in order to convert visitors into sales or even leads, but rather, simply to impress and show off. Their products and services (and website) were not such that th...
Sandbox Dodging Recommendations at SERoundtable
Blogging

Sandbox Dodging Recommendations at SERoundtable

Barry, Donna, PK, Ben & Myself (the moderators from the new SERoundtable forums) are covering sandbox escape strategies in our first ever "Ask the Moderators" series for the forum. Some good responses and good information in the thread. As Barry noted to me, with mod-only threads, the signal-to-noise ratio is much higher than...
Mike Grehan on Those in the Sandbox
SEO Events

Mike Grehan on Those in the Sandbox

NOTE: This post has been edited. It was originally written in haste and without foresight. My apologies to Mike, who has earned better than to be criticized publicly in such manner. Mike Grehan, who stands without doubt among the people I admire most in the industry, has a ...
Ferry Halim's Orisinal
Moz News

Ferry Halim's Orisinal

No relation to SEO whatsoever, but Ferry Halim, a graphic and Flash game designer whose work astounds me has put together what is, in my opinion, his most addictive game yet. If you've never been to Orisinal, get ready to spend the rest of the ...
Craigslist Blocks Search Engines
Moz News

Craigslist Blocks Search Engines

According to a thread at SERoundtable, a few million results in Google (and other search engines) from Craigslist have dropped out due to a change in the robots.txt. The change must be very recent, as I had used Google to search CL just a week before the holidays. It's an interesting strategy from the classifieds giant - If anyon...
Mick's Selling Syndik8
Moz News

Mick's Selling Syndik8

The infamous Black Hat SEO forums are for sale - Mick's done a good job building up the community there. Let's hope it stays in good hands. It sounds like offers should be $10K+, so make sure you're serious if you want to bid. The traffic and revenue details are also listed - I'd imagine it carries a valuable advertising spac...
Marketing Inldustry
Digital PR

Todd's List of 40 Predictions

Todd (Stuntdubl) has a great post today on his views for what will be hot in 2006 vs. 2005. I can certainly get behind most of his picks, although I'd love a definition for some of the more obscure ones like: algorithm variable hedge betting? web-copy language synonymy substitution? Algorithm variable...
Marketing Inldustry
Digital PR

Need for SEO Education

I'm finally back in Seattle after a very nice trip to Florida. On the plane, I was thinking more broadly about the SEO industry and how quickly demand is going to outstrip supply (note the high nu...

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