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The industry's top wizards, doctors, and other experts offer their best advice, research, how-tos, and insights—all in the name of helping you level-up your SEO and online marketing skills.

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Marketing Inldustry
Digital PR

In SEO, Do You Get What You Pay For?

Search Engine Optimization has been described as an art, a science, a practice, an abomination and a career by those in and around the industry. But, to most outsiders learning about the practice for the first time, SEO is primarily seen as a service that professionals provide to clients. Although I'm often in the professional seat, I have become a client of many well known SEOs and secondary p...
Ask Jeeves Does Gift Search
Mobile SEO

Ask Jeeves Does Gift Search

Ask Jeeves noted on their blog today that they've got a new gift search service and it's awesome. It's so much fun to play around with all the different personality types and ages and other demographics to see what they'...
Generic SEO
Online Advertising

Neuromarketing

Rather than ask samples of the population to watch ads and write their responses down, neuromarketing uses MRI scans to identify what types of brain activity correspond to different ad messages and p...
Generic SEO
Online Advertising

Bumvertising

This 22 year-old econ major from my alma mater has been using the local indigent population to score one of the most creative link building ideas I've seen in years. And, to top it off, I can actually see the guys holding his poker signs from my office window. Definitely worth a look and a read....
Dirty Tricks at the DMOZ
Link Building

Dirty Tricks at the DMOZ

I watched a nasty trick take effect at the DMOZ today. Apparently, unscrupulous editors have been getting more and more black hat about using particularly clever techniques to foil their competitors who are listed at the directory. This particular technique came to me via an online acquaintance whose name I promised not to mention. This editor's technique, as he controls some real estat...
Digging up Dirty DNS Deeds
Mobile SEO

Digging up Dirty DNS Deeds

SamSpade.org has a fantastic collection of tools for digging up everything from falsified IP addresses to browsing the web anonymously to checking traceroutes, running whois and reverse lookups and much more. The site's super-clean, minimalis...
Katrina & the SEO World
SEO Events

Katrina & the SEO World

Hurricane Katrina has taken a devastating toll on the gulf states of the US and the people who lived there. The SEO world has responded with a variety of donations and contributions, as well as threads, posts and information relating to the subject. DazzlinDo...
Marketing Inldustry
Marketing Industry

Great Books for Webmasters

Don't think that everything about SEO and building websites can be found on the web. Over the past two years I have read many books about these same subjects that were printed on paper. So if paper books are off your radar screen these days here the BEST three from my long reading...
A Little Bit Naughty
Mobile SEO

A Little Bit Naughty

Google's SafeSearch feature doesnt' strongly affect most of us in the non-adult industry, but I came across a fun little tool yesterday that I thought was worth mentioning. Monzy's UnSafe Search is a play on Google's adult filtering and conducts a search at Google with SafeSearch on and off, then filters out those results that...

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