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The industry's top wizards, doctors, and other experts offer their best advice, research, how-tos, and insights—all in the name of helping you level-up your SEO and online marketing skills.

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Revisiting On-Topic Analysis
Search Engines

Revisiting On-Topic Analysis

Since I'm in the process of re-building the information architecture for two clients this week, I thought I'd re-visit Dr. Garcia's paper - On-Topic Analysis. For those who aren't familiar with the concept behind the research, on-topic analysis is a system that's designed to help you organize your site's content by topic ...
Accuracy of Yahoo! Linkdomain
Search Engines

Accuracy of Yahoo! Linkdomain

Today, Barry over at SERoundtable commented that Yahoo! appears to be having some serious issues with how many results its linkdomain command displays. Like Barry, I decided to take a deeper look into the links Yahoo! recognizes to SEOmoz.org. Here are some of the results: ...
Bum Rush the SEOmoz Tools
Moz News

Bum Rush the SEOmoz Tools

We're nearing completion of the fixes, error removals and problems associated with the SEOmoz tools, but we need your help. When the tools get slammed is when they're at their most vulnerable, so we invite you today to run all the reports you've been putting off and see how accurate our data is - some tools are still returning bad results, but ...
Generic SEO
Online Advertising

New Service for Invoicing

I got a call yesterday from Michael McDerment over at 2ndSite. He's hoping that SEOs will start using their software to manage clients & projects, conduct invoicing and keep track of their work. It's not a bad product, actually, probably wor...
Keyword Research
Keyword Research

Gauging Keyword Performance

Today has me thinking on the subject of measuring keyword performance. I'm about to begin a relatively large scale campaign on both the organic and PPC side for a client and have wrestled with the neccessary facts and figures to track in order to have reasonable metrics. Here's a sh...
A New Home Page
Moz News

A New Home Page

On the suggestion of a friend, I've changed my home page to a new location, Wikipedia's Random Article page - it's a special feature and has to be manually entered as the home page for your web browser, but it's a great way to learn something new every time you start surfing. If it bogs down workflow too much, I may change back, but for ...
SEO Events
Digital Marketing Agencies Design

Web Color Schemes

In the world of web design, one of the most frustrating topics I butt my head up against is color scheme. I search and search the color wheel in Photoshop and scour the web to help inspire me on themes that will work for a client or a site. Luckily, I now have some help, and ...
Marketing Inldustry
Digital PR

SEO's Grim Reaper

Threadwatch has a terrific (though poorly titled) thread (hats my arse) today on the demise of SEO. There are intelligent opinions from both sides, primarily in the comments on Nick's somewhat over-the-top post - a response to a ...

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