The Moz Blog

Thinking about Off-Topic Links

So-called "off-topic" links, those which are not directly related by subject matter on the linked-to page, have been getting some bad press lately. One of the problems with rejecting the idea of off-topic links from a search engine's perspective, is that the index of WWW would be unspiderable if they didn't exist. Besi...

Cross Marketing on Your Website

I've seen a lot of great comments here at seomoz.org since Rand turned on the comment buttons. I'd like to challenge all of the members to do a little brain storming on cross marketing. How can you make money selling "Product A" on a website that is all about "Topic B"? I'll give an example below and I ask you to comment with another idea on how this might work. It might open up some creative thin...

Google #1 in Machine Translation

This sort of thing really scares me. Via Matt's blog, Google recently placed #1 in every category in a US government (actually from the NIST Speech Group) sponsored ...

Christopher Walken Escapes Sandboxing in Under 2 Weeks

My understanding is that the website Walken2008 is a joke and nothing more. However, it has the distinct privilege of being the fastest site I've ever observed coming out of Google's notorious sandbox. Despite being r...

Graph Showing Sandbox Exit

The disgust blog has an entry from several months ago on a site's exit from the sandbox via a 301 re-direct to a new subdomain at an existing TLD. Pretty stark evidence of the box's effects and a good solutiong for those in desperate need of a way out. Here's the ...

Sample SEO Contract

DazzlinDonna has a pre-made SEO contract that might be useful for those who run smaller operations and need a hand getting started in contract design. It's by no means over-arching, but it's an excellent place to start and it's free. She also has a good, basic description of the specific tasks that fit into SEO work: ...

Signature Links at the Forums

I've been noticing people's signature links at the major SEO forums more and more lately, especially when I ran this search - mesothelioma seo forum thread reply. That's a disturbing number of resu...

gVisit

gVisit is a tool that you can install on your site to see where the last 20-100 visitors to your site came from geographically. It's nothing sophisticated, but it is another example of a site using Google's map API to create something unique, and building on the succes...

Link Analysis Tool from SEOBook

Aaron Wall has put together a very impressive link analysis tool. Sadly, I don't have time to check it out personally, as I'm deep in tool building myself. However, his review of the tool is exceptional and walks thr...

Great Site for Learning about Term Weight

I stumbled across Professor Rich Ackerman's Theory of Information Retrieval Site today and found this excellent summary on the theory of normalized term weight. There's some nasty...

The Wrong Ip Address

Many of us have heard rumors about Google banning IP addresses or even entire blocks of IPs based on spamming or manipulative activity coming from them. Here's a case of an SEO whose found exactly this to be the case. From the post: Google will not cache the index pages for any of the sites Incomming tra...

SearchLore

Came across an interesting site today called SearchLore. There's an older but excellent article there on the subject of deep searching and deep indexing - it covers a wide variety of issues and has a great 3D mod...