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The industry's top wizards, doctors, and other experts offer their best advice, research, how-tos, and insights—all in the name of helping you level-up your SEO and online marketing skills.

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Are Links Overrated?
Link Building

Are Links Overrated?

Glengara posted at SEW asking whether Fantomaster's suggestion that on-page SEO was being ignored, to the detriment of rankings, was accurate. Several good responses illicited even more questions on the subject. I...
The SEOmoz Quiz
Moz News

The SEOmoz Quiz

I whipped together something fun for the SEO community to do on their respective lunchbreaks today - the SEOmoz Quiz. It's fun, light-hearted and easy to cheat on (but don't do that 'cause you'll spoil all the fun). Anyone who gets a perfect s...
SEO Analytics

D'oh!

The twin issues of fairness and bias in search engines has come to the forefront this week with 2 threads. Homer's twitching eyes and nervous hands should give you an idea of how the SEs might feel addressing these sensitive issues. The first, ...
Dealing with a Yahoo! Penalty
Blogging

Dealing with a Yahoo! Penalty

Yahoo! and I have always had an excellent relationship, which is why I was so perturbed to find that they banned a site I've been working with for several years - www.avatarfinancial.com. Last week, a ...
What a Good Link Request E-Mail Looks Like
Link Building

What a Good Link Request E-Mail Looks Like

I got the e-mail I've copied below today. It's probably the best link request example I've ever gotten. Even after realizing that it was probably an auto-generated and mass-sent e-mail, I considered responding to let him know I appreciated the kind words. People are always asking how to phrase their link request letters, so here's a sample: ...
At a Hotel Bar in Boston
SEO Events

At a Hotel Bar in Boston

Rebecca Leaf Homepage - I'm teaching a cousin how search engines work while I'm in Boston. So here's her website, and shockingly, by next week, her site will be #1 for "Rebecca Leaf Homepage". Just watch......
Marketing Inldustry
Digital PR

The Changing Role of an SEO/SEM

A fantastic thread at Cre8asite focuses on the new role played by SEO/SEMs in website development and management. Although we have a very tight-knit and well organized online community (between all the popu...
Marketing Inldustry
Digital PR

Politics, SEO & the Forums

As most of you who see me in the forums know, I'm a Jon Stewart kinda guy. This can also lead people to make natural assumptions about my personal politics, which is certainly justifiable. Tod...

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