The Moz Blog

How We Became Digital Marketers in Just One Summer

Based on what they learned over the summer of 2020 in their digital marketing class, five students from the University of Pittsburgh cover the most important building blocks that have helped them see how all the pieces of digital marketing fit together.

5 SEO Tactics to Maximize Internal Links — Whiteboard Friday

Are you using internal links to their full potential? Probably not. Luckily, Cyrus is here with five tips to help you boost your internal linking strategy — and your site performance — in this brand new Whiteboard Friday.

Top 10 Changes That Impacted Google My Business in 2020

2020 has been a busy year for Google My Business. Since January, Google has launched new features, fixed bugs, and had to adapt to the global pandemic.

Supporting Small Business Saturday with 2020-Conscious Marketing

Our work depends on sustaining independently-owned local businesses through and far beyond Small Business Saturday. With the right strategy, we can make an impactful effort together.

Sustainable Link Building: Increasing Your Chances of Getting Links — Best of Whiteboard Friday

Link building campaigns shouldn't have a start-and-stop date — they should be ongoing, continuing to earn you links over time. In this 2018 edition of Whiteboard Friday, guest host Paddy Moogan shares strategies to achieve sustainable link building, the kind that makes your content efforts lucrative far beyond your initial campaigns.

HTTPS Is Table Stakes for SEO in 2020

Page-one HTTPS URLs in Google search are at 98% (according to MozCast). This post looks at a much larger data set (7.5M keywords) and finds much the same. If you haven't switched to HTTPS/SSL, you can't play the Google game.

4 Google My Business Fields That Impact Ranking (and 3 That Don't) — Whiteboard Friday

Joy and her team at Sterling Sky have come to the conclusion that there are only four things inside the Google My Business dashboard that a business owner or a marketing agency can edit that will have a direct influence on where they rank in the local results on Google.

Basic Reputation Management for Better Customer Service

In our State of Local SEO Survey, 90% of respondents agreed that the impact of reviews on local pack rankings is real. Local business owners should be able to turn those chilly black-and-white words on a review profile into a living color interaction, with the potential for further details, vital learnings, resolution, and deeply informal human connection with a neighbor.

There's Gold In Them Thar SERPs: Mining Important SEO Insights from Search Results

Search engine results pages (SERPs) are the mountains we’re trying to climb as SEOs to reach the peak (number one position). But these mountains aren’t just for climbing — there are numerous “nuggets” of information to be mined from the SERPs that can help us on our journey to the mountaintop.

The State of Local SEO: Experts Weigh in on Industry-Specific Tactics

We asked five local SEO experts to zero in on the trends and tactics businesses across five industries should focus on to get ahead — and stay ahead — during this time.

10 Google SEO Tips to Index + Rank New Content Faster

When you publish new content, you want users to find it ranking in search results as fast as possible. Fortunately, there are a number of tips and tricks in the SEO toolbox to help you accomplish this goal. Sit back, turn up your volume, and let Cyrus Shepard show you exactly how in this popular and informative episode of Whiteboard Friday. [Note: #3 isn't covered in...

New Moz Local Plans Unveiled — With Reputation Management & Social Posting!

With listing and reputation management so essential for local businesses — especially in 2020 — we’re introducing new Moz Local plans that give you more options for review monitoring, review management, and social posting, depending on your needs.