The Moz Blog

The Real Short-Term and Long-Term Results of Content Marketing and Digital PR

Sure, everyone wants links now, but where does the real growth come in, and how long does it take? People want to know what wins they can report on to their superiors, even in the short-term. There are so many benefits to a combination of content marketing and digital PR, and Amanda walks through what you can realistically expect.

The Campaign Comeback: What to Do When Content Fails — Best of Whiteboard Friday

Some of your campaigns are bound to fail, but that doesn't mean they're beyond help. In this popular Whiteboard Friday, MozCon speaker Shannon McGuirk provides a five-step plan for resuscitating dead content campaigns and setting them up for success.

Proximity Third: A Deeper Dive into a Local Ranking Factors Surprise

In a break with tradition, participants in the Moz State of the Local SEO Industry 2020 Survey placed user-to-business proximity at a lowly third place in terms of influencing Google local pack rankings. Just a year ago, our respondents had voted it #1.

Blog Topics: How to Find Your Sweet Spot (Even in a Boring Niche)

If you’re going to put your time into creating and promoting a blog post, and hope to get results, you owe it to yourself to figure out what you’re best suited to blog about.

Core Web Vitals: The Next Official Google Ranking Factor - Whiteboard Friday

There's a new ranking factor in town: Core Web Vitals. Expected in 2021, this Google-announced algorithm change has a few details you should be aware of. Cyrus Shepard dives in this week on Whiteboard Friday.

That's a Wrap: MozCon Virtual 2020 Day Two Recap

As always, the speakers served up some flaming hot content (including an actual movie). We can’t wait to share some of these takeaways with you!

Introducing the Moz API for Google Sheets

We’ve officially released the Moz API for Google Sheets and want to take you on a quick feature tour.

MozCon Virtual 2020: Top Takeaways from Day One

Today marked day one of the first-ever MozCon Virtual! Even though we weren’t in-person, it was so exciting to get the best people in the industry together again.

SEO Negotiation: How to Ace the Business Side of SEO — Best of Whiteboard Friday

Britney Muller walks us through a bevy of smart tips and considerations that will strengthen your SEO negotiation skills, whether you're a seasoned pro or a newbie to the practice.

Page Speed Optimization: Metrics, Tools, and How to Improve — Best of Whiteboard Friday

Page speed has always been a crucial part of SEO work, and as more companies make the shift to online operations, optimization becomes more important than ever. However, it's a complex subject that tends to be very technical. What are the most crucial things to understand about your site's page speed, and how can you begin to improve? To help you answer these questions, we're sharing this popular episode of Whiteboard Friday where Britney Muller goes over what you need to know to get started.

Behind the Scenes at MozCon Virtual

MozCon 2020 is going virtual, and we're pulling out all the stops, including setting our speakers up with remote recording studios. Here's a behind the scenes look at the equipment and set-up.

Thinking Beyond the Link Building “Campaign” [Case Study]

Over the years, I’ve often referred to our link building work as “campaigns”, which isn't wrong, but isn’t completely right, either. I think that as an industry we need to alter our mindset to focus on what link building should be: an ongoing, integrated, business-as-usual activity.