The Moz Blog

Black Lives Matter.

To be silent is to be complicit. We stand with people the world over demanding justice and grieving the losses of David McAtee, George Floyd, Breonna Taylor, Ahmaud Arbery, and many, many others.

Crisis Adaptation

Businesses all over the globe are struggling with new challenges as a direct result of the COVID-19 pandemic. Britney Muller outlines a checklist that businesses can use to meet the changing needs of consumers and improve visibility for local searches.

Executing a Domain Migration: An Inside Look From OnLogic (Formerly Logic Supply)

In October 2019, a 16-year-old company rebranded from Logic Supply to OnLogic. The recovery from a traffic standpoint has been pretty smooth (and much faster than expected), and customers have embraced the new name and look. The team shares their story, the steps they took to prepare, and some things they learned along the way.

Google Alerts for Link Building: A Quick and Easy Guide

If you don't have Google Alerts set up for your brand, you're missing potential link building opportunities!

5 Common Objections to SEO (& How to Respond) - Best of Whiteboard Friday

With marketing budgets taking a hit under the economic strain of COVID-19, advocating for the value SEO can bring to a struggling business is a new take on an old battle. This popular Whiteboard Friday episode by Kameron Jenkins covers five common objections you'll hear to SEO and how to counter them with smart, researched, fact-based responses — an important skill to brush up on now more than ever.

The MozCon Virtual 2020 Initial Agenda

This year, we're doing MozCon a little differently: meet MozCon Virtual! Check out all the details we have planned for this year, including speakers, talk topics, conference streaming, and a super accessible lower price.

Interdisciplinarity: How to Integrate Organic Search, Paid Search, and Content Teams

As an industry, SEOs and marketers talk a good game about collaboration and integration, but the truth is it’s not really happening the way we tell our clients and bosses it happens. I want to introduce you to the concept of interdisciplinarity: when two or more areas of expertise join forces to solve new kinds of problems together.

How to Get Quick Results With SEO Sprints: The DriveSafe Case Study

Currently, many businesses face challenging times and are moving their SEO budget to disciplines which offer quicker wins. But you can also create instant results with SEO: SEO sprints consist of five steps, and they can be performed on a small budget inside a short period. The learnings from one SEO sprint are passed on to the next one, so you can reuse what worked efficiently.

Risk-Averse Link Building - Best of Whiteboard Friday

Agencies and consultants who are asked to build links for their clients need to have a sense for what works and what's risky. In this classic episode of Whiteboard Friday, Russ Jones charts a path forward.

Google's May 2020 Core Update: Winners, Winnerers, Winlosers, and Why It's All Probably Crap

The May 2020 Core Update was the second-hottest update since the August 2018 "Medic" Update. Dr. Pete takes a hard look at the numbers, including why measuring winners and losers is tricky business.

Use the Blank Sheet of Paper Test to Optimize for Natural Language Processing

The Blank Sheet of Paper Test determines if what you’ve written has meaning to someone who has never encountered your brand or content before. But what if we’re performing the BSoPT on a machine instead of a person? Does our thought experiment still apply?

How to Stay Creative With an SEO-Driven Content Strategy

There are ways to remain creative even within a grander, primarily SEO-driven strategy. Here, let's dive into six tips to ensure you don't have to sacrifice your own creative freedom for the sake of organic growth.