The Moz Blog

Why and How to Bring Empathy Into Your Content

Now would be a perfect time to bring more compassion and kindness into the content you create. Here are practical tips for doing so.

Marketing in Times of Uncertainty

Our work as marketers has transformed drastically in the space of a month. Today, we're grateful to welcome our good friend Rand to talk about a topic that's been on the forefront of our minds lately: how to do our jobs empathetically and effectively through one of the most difficult trials in modern memory.

What Readers Want During COVID-19: Content Ideas for Every Niche

I spent hours using Ubersuggest, putting myself in the shoes of various Americans. I tested a variety of keywords to see which ones have exhibited a trend during the COVID-19 outbreak and might warrant some attention from content marketers. Here's what I found.

Generating Local Content at Scale

Building local pages at scale can be a painful task. It's hard to strike the right mix of on-topic content, expertise, and location. Russ Jones shares his favorite white-hat technique using natural language generation to create local pages to your heart's content.

Help Your Community from Six Feet Away: Non-Marketing Tips from Mozzers

Today, we want to take a departure from the world of "how this affects us" and focus instead on actionable things we can all do to make things brighter for ourselves and our communities. This won't be your regularly scheduled programming — we won't be discussing SEO or marketing. Instead, we're sharing ideas and advice from the folks at Moz who've been finding ways to be helpers as we all navigate this new normal.

How to Handle Temporarily Out-of-Stock Products for SEO

E-commerce sites face a unique situation in the current crisis: items that are going in and out of stock rapidly. How do you deal with temporarily out-of-stock items and still maintain search rankings?

You Can Now Take Moz Academy Courses for Free

Through May 31, you’ll be able to access the courses in Moz Academy for free.

Getting Smarter with SERPs

Modern SERPs require modern understanding, and that means paying close attention to location and how it affects rankings. Learn about getting data that represents true traffic in this edition of Whiteboard Friday.

How to Query the Google Search Console API

If you’ve been an SEO for even a short time, you’re likely familiar with Google Search Console (GSC). It’s a valuable tool for getting information about your website and its performance in organic search. That said, it does have its limitations. In this post, you’ll learn how to get better-connected data out of Google Search Console and increase the size of your exports by 400%.

A Beginner’s Guide to Ranking in Google Maps

The majority of your potential customers still use Google to find local businesses near them. In fact, 80% of searches with “local intent” result in a conversion. This begs the question: “What’s the best way to catch the attention of local searchers on Google?” The answer: through Google Maps marketing.

Content Expansion: From Prompt to Paragraph to Published Page

Expert content isn't out of reach. In this Whiteboard Friday, Russ Jones arms you with the tools and processes to expand your content all the way from prompt to paragraph to published piece

We Need to Talk About Google's “People Also Ask”: A Finance Case Study

The team at iProspect started noticing that YMYL queries that should return local (UK) content in Google's "People Also Ask" results actually have a heavy influence from the US. They decided to analyze over 1,000 of the most-searched-for keywords in the finance industry to see how much of an issue this actually is.