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Whiteboard Friday - The Future of SEO

Scott Willoughby

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Scott Willoughby

Whiteboard Friday - The Future of SEO

Thanks to a suggestion from @links4legends we're strapping on our jetpacks for a bit of SEO prognostication this week. Rand offers up his take on what the future will bring for search marketers.

Will classic, content-based SEO still rule the SERPs?  Will the social graph drastically alter how results are personalized? What about query volume and traffic data: will they become major signals in the algorithms?  Will vertical search portals begin to steal users from the big three, or just get gobbled up? Will opinion-based theories die a fiery death at the hands of data-driven testing?

Who knows?! The "answers" to all of this and more await you in this week's Whiteboard Friday (cue squiggly dissolve and space sounds).

SEOmoz Whiteboard Friday - The Future of SEO from Scott Willoughby on Vimeo.

The author's views are entirely their own (excluding the unlikely event of hypnosis) and may not always reflect the views of Moz.


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