Moz Q&A is closed.
After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.
Backlinks from Chinese Big sites
-
Hello,
I wish I know your position regarding backlinks from chinese websites. I am able to get a text link(from homepage) from a very big site in chinese. It has PR8 and over 10M users monthly. My site is in english. Will it help me ? Will I be penalised (my site is 5 years old, PR4) and some decent traffic(6-7k daily)
Thanks!
-
Will a home page link from a PR8 chinese site help me? Will my site be penalized?
Maybe yes, maybe no. If the link isn't devalued by search engines, then yes it will provide some help. What kind of devaluation can happen?
1. The link could be completely devalued if Google suspects the site involved is receiving or making a payment for the link
2. The link can be partially devalued if it is a footer link or otherwise not used in content (i.e. a list of links)
No one except a current Google or Bing employee who decides to break the company's NDA (non-disclosure agreement) can properly answer your question. In other words, we are guessing.
What we do know is Google is a very intelligent entity with some of the best minds on our little planet working to ensure their results are not manipulated. What makes sense is Google locates sites which sell links and then adds that site to a penalty list and devalues all of their links. This could have already happened for the Chinese website you are considering. None of the SEO tools you depend on such as Open Site Explorer have any idea if a link has been devalued, so you simply see a high DA/PA site.
My recommendation is instead of trying to manipulate the system with such an effort, why not put that same money towards legitimate efforts? Even if your link does work for now, it can be devalued tomorrow or a year later. When it happens you will wind up back on these forums asking "why did my site drop in rankings all of the sudden?" We see it all the time.
If you have money to burn and desire improvement, some suggestions are:
-
if you really want links, focus on the few accepted directories who offer links with value: BOTW, Yahoo, BBB, Dmoz. Also consider any niche directories for your industry.
-
spend the money on trust symbols which add value to sites such as Verisign, TRUSTe, organizations like GBB.org, etc. Also consider any niche symbols related to your site.
-
hire an SEO for a site analysis. Most sites have opportunities on page. Improve your site so it naturally ranks better. On page SEO is half the battle.
-
hire a quality content writer. Most SEOs agree "content is king". Even for those who disagree, they understand content has a big impact on your rankings. Look for "best of the web" content, not just average internet content
-
invest in graphics. Improve the look and feel of your site. Make it an award winning site to where it is discussed by graphic designers and other sites about how amazing your site appears. Create an infographic for your niche which others will naturally link to
-
create a useful widget which your site's visitors can use and will offer a backlink
-
hire an expert to write or officially review an article. Articles written by doctors, attorneys and other experts add credibility to your site.
-
hold a content and give away a prize. If the contest is performed correctly, you can gain a lot of social media and other attention.
-
create videos for your site. Quality, original media can make a big impact. This works for images as well.
You can pay a SEO to perform quality link building as well. Rather then hiring a permanent SEO, you may wish to hire a dedicated, intelligent college student who is capable of learning SEO basics and your niche. Let's say your site is a health food store. This link builder can then read the overwhelming number of health blogs and forums daily, offering comments and feedback as appropriate and occasionally linking back to your site with helpful information.
The list goes on but the point remains the same. There is a huge number of quality, white hat methods to grow your site in a sustainable way which provides real value and will last for years? It doesn't make sense to pay for links which may offer no value at all to visitors and may offer no value to you either.
-
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Changing Url Removes Backlink
Hello MOZ Community, I have question regarding Bad Backlink Removal. My Site's Post's Image got 4 to 5k backlinks from unknown sites and also their is no contact details on their site so that i can contact them to remove. So, I have an idea for which i want suggestion " If I change the url that receieves backlinks" does this will remove backlinks? For Example: https://example.com/test/ got 5k backlinks if I change this url to https://examplee.com/test-failed/ does this will remove those 5k backlinks? If not then How Can I remove those Backlinks? I Know about disavow but this takes time.
Intermediate & Advanced SEO | | Jackson210 -
Breaking up a site into multiple sites
Hi, I am working on plan to divide up mid-number DA website into multiple sites. So the current site's content will be divided up among these new sites. We can't share anything going forward because each site will be independent. The current homepage will change to just link out to the new sites and have minimal content. I am thinking the websites will take a hit in rankings but I don't know how much and how long the drop will last. I know if you redirect an entire domain to a new domain the impact is negligible but in this case I'm only redirecting parts of a site to a new domain. Say we rank #1 for "blue widget" on the current site. That page is going to be redirected to new site and new domain. How much of a drop can we expect? How hard will it be to rank for other new keywords say "purple widget" that we don't have now? How much link juice can i expect to pass from current website to new websites? Thank you in advance.
Intermediate & Advanced SEO | | timdavis0 -
Splitting One Site Into Two Sites Best Practices Needed
Okay, working with a large site that, for business reasons beyond organic search, wants to split an existing site in two. So, the old domain name stays and a new one is born with some of the content from the old site, along with some new content of its own. The general idea, for more than just search reasons, is that it makes both the old site and new sites more purely about their respective subject matter. The existing content on the old site that is becoming part of the new site will be 301'd to the new site's domain. So, the old site will have a lot of 301s and links to the new site. No links coming back from the new site to the old site anticipated at this time. Would like any and all insights into any potential pitfalls and best practices for this to come off as well as it can under the circumstances. For instance, should all those links from the old site to the new site be nofollowed, kind of like a non-editorial link to an affiliate or advertiser? Is there weirdness for Google in 301ing to a new domain from some, but not all, content of the old site. Would you individually submit requests to remove from index for the hundreds and hundreds of old site pages moving to the new site or just figure that the 301 will eventually take care of that? Is there substantial organic search risk of any kind to the old site, beyond the obvious of just not having those pages to produce any more? Anything else? Any ideas about how long the new site can expect to wander the wilderness of no organic search traffic? The old site has a 45 domain authority. Thanks!
Intermediate & Advanced SEO | | 945010 -
Multiple Landing Pages and Backlinks
I have a client that does website contract work for about 50 governmental county websites. The client has the ability to add a link back in the footer of each of these websites. I am wanting my client to get backlink juice for a different key phrase from each of the 50 agencies (basically just my keyphrase with the different county name in it). I also want a different landing page to rank for each term. The 50 different landing pages would be a bit like location pages for local search. Each one targets a different county. However, I do not have a lot of unique content for each page. Basically each page would follow the same format (but reference a different county name, and 10 different links from each county website). Is this a good SEO back link strategy? Do I need more unique content for each landing page in order to prevent duplicate content flags?
Intermediate & Advanced SEO | | shauna70840 -
Moving to a new site while keeping old site live
For reasons I won't get into here, I need to move most of my site to a new domain (DOMAIN B) while keeping every single current detail on the old domain (DOMAIN A) as it is. Meaning, there will be 2 live websites that have mostly the same content, but I want the content to appear to search engines as though it now belongs to DOMAIN B. Weird situation. I know. I've run around in circles trying to figure out the best course of action. What do you think is the best way of going about this? Do I simply point DOMAIN A's canonical tags to the copied content on DOMAIN B and call it good? Should I ask sites that link to DOMAIN A to change their links to DOMAIN B, or start fresh and cut my losses? Should I still file a change of address with GWT, even though I'm not going to 301 redirect anything?
Intermediate & Advanced SEO | | kdaniels0 -
Wrong titles in site links
Hello fellow marketers, I have found this weird thing with our website in the organic results. The sitelinks in the SERP shows wrong written text. As in grammatically incorrect text. My question is where does Google get the text from? It is not the page title as we can see it. kKsFv0X.png
Intermediate & Advanced SEO | | auke18101 -
Redirecting non www site
Hello Ladies and Gentlemen. I 100% agree with the redirecting of the non www domain name. After all we see so many times, especially in MOZ how the two different domains contain different links, different DA and of course different PA. So I have posed the question to our IT company, "How would we go about redirecting our non www domain to the www version?", "Where would we do that?", " we cant do the redirect on our webserver because the website is listed as an IP address, not a domain name, so would we do the redirect somewhere at GoDaddy?" who is currently maintain our DNS record So here is the response from IT: " I would setup a CNAME record in DNS (GoDaddy), such that no matter if you go to the bare domain, or the www, you end up in the same place. As for SEO, having a 301 redirect for your bare domain isn't necessary, because both the bare domain and the www are the same domain. 301 is a redirect for "permanently moved" and is common when you change domain names. Using the bare domain or the www are NOT DIFFERENT DOMAINS, so the 301 would not be accurate, and you'd be telling engines you've moved, when you haven't - which may negatively impact your rank. It sounds to me that IT is NOT recommending the redirect. How can this be? Or are we talking about two different things? Will the redirect cause the melt down as the IT company suggests? Or do they nut understand SEO?
Intermediate & Advanced SEO | | Davenport-Tractor0 -
Outbound Links to Authority sites
Will outbound links to a related topic on an authority site help, hurt or be irrelevanent for SEO purposes. And if beneficially, should it be Nofollow?
Intermediate & Advanced SEO | | VictorVC0