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How do I get the expanded results in a Google search?
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I notice for certain site (ex: mint.com) that when I search, the top result has a very detailed view with options to click to different subsections of the site.
However for my site, even though we're consistently the top result for our branded terms, the result is still only a single line item.
How do I adjust this?
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is the "google sandbox" something we still need to worry about as well? I think I recall google penalizing new domains for a while before allowing them to show up more frequently in search results? Would that also affect these?
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It also depends who else has relevant content for your branded term. If there are other remotely related pages from other domains, then I find that it is more difficult to get site links. But if you are the only one with say "eggplant laser cutting" then it is more likely for you to get site links.
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We aren't ranking particularly high on a lot of terms yet (relatively new domain), so I'm only looking at extremely branded terms. Sounds like we just need to continue general SEO improvement and then eventually get rewarded with a 6 pack. Thanks again!
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If you search for "mail delivery" you will notice US Postal Service as the #1 and 2 results, but they do not have site links. If you search for "electronics store" you will notice Fry's, Circuit City and Amazon.com as the top 3 results and they do not show site links there either.
On the one hand your backlinks seem to strongly influence the ability to have site links. On the other hand, the sites mentioned above clearly have very strong link profiles. The query also has a strong effect as well. Notice if you search for "US Postal Service" the first result is listed with Site Links. This demonstrates the same page may or may not offer site links based on the search query.
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Thanks! Just seems odd that our branded term (which has consistently ranked #1) doesn't show additional site information. From this article, it might be our "alt" and "anchor" txts on the sub pages... Not quite sure what that means, but maybe our developer will!
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You are referring to Sitelinks.
Sitelinks are provided based on keyword searches where a given site's structure and content is highly relevant to where Google decides to provide additional exposure for the site. There is not any singular adjustment you can make to gain sitelinks. It is outside of your control.
You can strongly increase the likelihood of your site being listed with Sitelinks by improving the quality of your site's architecture along with the quality and quantity of content. Learn more here: https://www.google.com/support/webmasters/bin/answer.py?hl=en&answer=47334
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