• seohunters9

        See all notifications

        Skip to content
        Moz logo Menu open Menu close
        • Products
          • Moz Pro
          • Moz Pro Home
          • Moz Local
          • Moz Local Home
          • STAT
          • Moz API
          • Moz API Home
          • Compare SEO Products
          • Moz Data
        • Free SEO Tools
          • Domain Analysis
          • Keyword Explorer
          • Link Explorer
          • Competitive Research
          • MozBar
          • More Free SEO Tools
        • Learn SEO
          • Beginner's Guide to SEO
          • SEO Learning Center
          • Moz Academy
          • MozCon
          • Webinars, Whitepapers, & Guides
        • Blog
        • Why Moz
          • Digital Marketers
          • Agency Solutions
          • Enterprise Solutions
          • Small Business Solutions
          • The Moz Story
          • New Releases
        • Log in
        • Log out
        • Products
          • Moz Pro

            Your all-in-one suite of SEO essentials.

          • Moz Local

            Raise your local SEO visibility with complete local SEO management.

          • STAT

            SERP tracking and analytics for enterprise SEO experts.

          • Moz API

            Power your SEO with our index of over 44 trillion links.

          • Compare SEO Products

            See which Moz SEO solution best meets your business needs.

          • Moz Data

            Power your SEO strategy & AI models with custom data solutions.

          Let your business shine with Listings AI
          Moz Local

          Let your business shine with Listings AI

          Learn more
        • Free SEO Tools
          • Domain Analysis

            Get top competitive SEO metrics like DA, top pages and more.

          • Keyword Explorer

            Find traffic-driving keywords with our 1.25 billion+ keyword index.

          • Link Explorer

            Explore over 40 trillion links for powerful backlink data.

          • Competitive Research

            Uncover valuable insights on your organic search competitors.

          • MozBar

            See top SEO metrics for free as you browse the web.

          • More Free SEO Tools

            Explore all the free SEO tools Moz has to offer.

          NEW Keyword Suggestions by Topic
          Moz Pro

          NEW Keyword Suggestions by Topic

          Learn more
        • Learn SEO
          • Beginner's Guide to SEO

            The #1 most popular introduction to SEO, trusted by millions.

          • SEO Learning Center

            Broaden your knowledge with SEO resources for all skill levels.

          • On-Demand Webinars

            Learn modern SEO best practices from industry experts.

          • How-To Guides

            Step-by-step guides to search success from the authority on SEO.

          • Moz Academy

            Upskill and get certified with on-demand courses & certifications.

          • MozCon

            Save on Early Bird tickets and join us in London or New York City

          Unlock flexible pricing & new endpoints
          Moz API

          Unlock flexible pricing & new endpoints

          Find your plan
        • Blog
        • Why Moz
          • Digital Marketers

            Simplify SEO tasks to save time and grow your traffic.

          • Small Business Solutions

            Uncover insights to make smarter marketing decisions in less time.

          • Agency Solutions

            Earn & keep valuable clients with unparalleled data & insights.

          • Enterprise Solutions

            Gain a competitive edge in the ever-changing world of search.

          • The Moz Story

            Moz was the first & remains the most trusted SEO company.

          • New Releases

            Get the scoop on the latest and greatest from Moz.

          Surface actionable competitive intel
          New Feature

          Surface actionable competitive intel

          Learn More
        • Log in
          • Moz Pro
          • Moz Local
          • Moz Local Dashboard
          • Moz API
          • Moz API Dashboard
          • Moz Academy
        • Avatar
          • Moz Home
          • Notifications
          • Account & Billing
          • Manage Users
          • Community Profile
          • My Q&A
          • My Videos
          • Log Out

        The Moz Q&A Forum

        • Forum
        • Questions
        • My Q&A
        • Users
        • Ask the Community

        Welcome to the Q&A Forum

        Browse the forum for helpful insights and fresh discussions about all things SEO.

        1. Home
        2. Digital Marketing
        3. Web Design
        4. Where is the best place to put reciprocal links on our website?

        Moz Q&A is closed.

        After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.

        Where is the best place to put reciprocal links on our website?

        Web Design
        5
        9
        4675
        Loading More Posts
        • Watching

          Notify me of new replies.
          Show question in unread.

        • Not Watching

          Do not notify me of new replies.
          Show question in unread if category is not ignored.

        • Ignoring

          Do not notify me of new replies.
          Do not show question in unread.

        • Oldest to Newest
        • Newest to Oldest
        • Most Votes
        Reply
        • Reply as question
        Locked
        This topic has been deleted. Only users with question management privileges can see it.
        • theideapeople
          theideapeople last edited by

          Where should reciprocal links be placed on our website?  Should we create a "Resources" page?  Should the page be "hidden" from the public?  I know there is a right answer out there!  Thank you for your help!

          Jay

          1 Reply Last reply Reply Quote 0
          • MattJanaway
            MattJanaway @AlanMosley last edited by

            Oops. I only just noticed the date on this question! Sorry folks...

            1 Reply Last reply Reply Quote 0
            • MattJanaway
              MattJanaway @AlanMosley last edited by

              Agreed. However, it might be worth adding that reciprocal links can also look natural but only if they form a small part of your link profile.

              Whatever you do, Jay, dont add a page called links or resources. Make sure the links are contextual links in the content of article's or content.

              My way around doing this is putting them in the testimonials pages on my sites 🙂

              A good example would be when I managed to get a link from Sky.com - in return they requested a link back to their site and I would be silly not to have provided one. I didn't want the link for the juice, I wanted it for the click through's. The reason I'm saying this is to show that not all reciprocal links are seen as un-natural.

              1 Reply Last reply Reply Quote 0
              • theideapeople
                theideapeople last edited by

                Good stuff....thank you for the awesome advice!  I'll heed it.

                1 Reply Last reply Reply Quote 0
                • RyanKent
                  RyanKent @theideapeople last edited by

                  Generally speaking, I would recommend that you do NOT copy these links from your competitor. The optimal way to use an analysis of a competitor's backlink profile is so you can copy the good links and leave the bad ones.

                  If you want to search your competitor's site for these links, you can try using the site: operator in Google, or perhaps the specific site's own search box.

                  There are forms of quality reciprocal links. They can be found on a "Resources" type of page on your site. If your site focuses on health topics you may link to the Mayo Clinic, the National Institute of Health, and other quality sites. The purpose of these links are to help your readers locate quality information. Some relevant sites may link to you as well and these links could be reciprocal which is fine.

                  If you have a "Resources" page where you provide links with perfect anchor text (i.e. "best real estate agent") to sites which are not relevant to yours, that is a rather obvious attempt to manipulate search engine rankings. The links you provide will offer little to no value, as well as the links you will receive. You need to give search engines a lot more credit. You are spending time and effort on what frankly amounts to bullsh*t SEO.

                  Investigate all your competitor's links. Look for their best links and investigate them. You want ideas, not to copy cat. The best you can do by copying your competitors is to eventually catch up to them. Provide better content, focus better keywords, be more current and relevant, be more authoritative and then you will gain links that a competitor can't copy...because the links you gain have to be earned.

                  1 Reply Last reply Reply Quote 1
                  • Gyi
                    Gyi last edited by

                    While I generally agree with Alan above, if you're going to do recip links, I'd try to work them into the context of your site on different pages.

                    1 Reply Last reply Reply Quote 2
                    • theideapeople
                      theideapeople @RyanKent last edited by

                      Hey Ryan. I found a bunch of links through the SEOMoz link tool analyzer that our competitors have. When I visited the link sources, all of them required a reciprocal link to be placed on our website. However, I notice that none of our competitors have a "public link page" where these reciprocals might be. Therein was my question... Jay

                      RyanKent 1 Reply Last reply Reply Quote 0
                      • RyanKent
                        RyanKent last edited by

                        Can you share more details about these reciprocal links? What is the purpose of placing them on your site?

                        theideapeople 1 Reply Last reply Reply Quote 1
                        • AlanMosley
                          AlanMosley last edited by

                          i would not get reciprocal links, Search engines look for un-natural patterns of linking, although they happan natrualy somtimes, SE's can see not only your pattern but those you have reciprocal links with.
                          But having said that, you are on the right track, link out on a page with low PR, include a load of links back to your own site so that you only give away a small percenatge of link juice.

                          MattJanaway 2 Replies Last reply Reply Quote 3
                          • 1 / 1
                          • First post
                            Last post

                          Browse Questions

                          Explore more categories

                          • Moz Tools

                            Chat with the community about the Moz tools.

                          • SEO Tactics

                            Discuss the SEO process with fellow marketers

                          • Community

                            Discuss industry events, jobs, and news!

                          • Digital Marketing

                            Chat about tactics outside of SEO

                          • Research & Trends

                            Dive into research and trends in the search industry.

                          • Support

                            Connect on product support and feature requests.

                          • See all categories

                          Related Questions

                          • laurentjb

                            What type of website is best for seo.

                            website

                            I need a new website for my health insurance business. What type is best for SEO? Many thanks

                            Web Design | | laurentjb
                            1
                          • Joe_Stoffel

                            Have Your Thoughts Changed Regarding Canonical Tag Best Practice for Pagination? - Google Ignoring rel= Next/Prev Tagging

                            Hi there, We have a good-sized eCommerce client that is gearing up for a relaunch. At this point, the staging site follows the previous best practice for pagination (self-referencing canonical tags on each page; rel=next & prev tags referencing the last and next page within the category). Knowing that Google does not support rel=next/prev tags, does that change your thoughts for how to set up canonical tags within a paginated product category? We have some categories that have 500-600 products so creating and canonicalizing to a 'view all' page is not ideal for us. That leaves us with the following options (feel it is worth noting that we are leaving rel=next / prev tags in place): Leave canonical tags as-is, page 2 of the product category will have a canonical tag referencing ?page=2 URL Reference Page 1 of product category on all pages within the category series, page 2 of product category would have canonical tag referencing page 1 (/category/) - this is admittedly what I am leaning toward. Any and all thoughts are appreciated! If this were in relation to an existing website that is not experiencing indexing issues, I wouldn't worry about these. Given we are launching a new site, now is the time to make such a change. Thank you! Joe

                            Web Design | | Joe_Stoffel
                            1
                          • QBSEO

                            What’s the best tool to visualize internal link structure and relationships between pages on a single site?

                            I‘d like to review the internal linking structure on my site. Is there a tool that can visualize the relationships between all of the pages within my site?

                            Web Design | | QBSEO
                            0
                          • cinchmedia

                            Using Button Links vs Sidebar Menu

                            I have a services page with a lot of rich text and a slideshow of images.  Currently, I am using a column of buttons to various services, and am wondering if a sidebar menu would be more effective for Google to crawl and rank?

                            Web Design | | cinchmedia
                            0
                          • jmueller0823

                            Multi-page articles, pagination, best practice...

                            A couple months ago we mitigated a 12-year-old site -- about 2,000 pages -- to WordPress.
                            The transition was smooth (301 redirects), we haven't lost much search juice. We have about 75 multi-page articles (posts); we're using a plugin (Organize Series) to manage the pagination. On the old site, all of the pages in the series had the same title. I've since heard this is not a good SEO practice (duplicate titles). The url's were the same too, with a 'number' (designating the page number) appended to the title text. Here's my question: 1. Is there a best practice for titles & url's of multi-page articles? Let's say we have an article named: 'This is an Article' ... What if I name the pages like this:
                            -- This is an Article, Page 1
                            -- This is an Article, Page 2
                            -- This is an Article, Page 3 Is that a good idea? Or, should each page have a completely different title? Does it matter?
                            ** I think for usability, the examples above are best; they give the reader context. What about url's ?  Are these a good idea? /this-is-an-article-01,  /this-is-an-article-02, and so on...
                            Does it matter? 2. I've read that maybe multi-page articles are not such a good idea -- from usability and SEO standpoints. We tend to limit our articles to about 800 words per page.  So, is it better to publish 'long' articles instead of multi-page? Does it matter?  I think I'm seeing a trend on content sites toward long, one-page articles. 3. Any other gotchas we should be aware of, related to SEO/ multi-page? Long post... we've gone back-and-forth on this a couple times and need to get this settled.
                            Thanks much! Jim

                            Web Design | | jmueller0823
                            0
                          • MattWheatcroft

                            How will it affect my site if i link to a site with adult content?

                            We are currently working on creating 2 sites for a company, one with no adult content, one with adult content. Will it affect the non adult content site if i link to the other one in terms of Google and being blocked by some internet providers.

                            Web Design | | MattWheatcroft
                            0
                          • bcarp88

                            Link Juice Passing Through Headers

                            I understand the concept of linking your pages internally to help  pass juice to one another but it seems to me that the navigation bar with links to your main pages that appear on every page kind of eliminate the linking strategy. For Example: At the top of every page is a Home, About, Services, Contact, etc. Do the bots count these as links from each page? There must be something I'm missing here! Help me out guys!

                            Web Design | | bcarp88
                            0
                          • Martin_S

                            Implementing a new Nav Bar: Best practice, SEO benefit, your suggestions?

                            Hi Mozland, We are going to have a new Nav Bar for our site built from the horror that we currently have to up with. We want to make it a simple affair, similar to The Guardian two-tier Nav Bar - main menu which will drop down to the 2nd tier according to what you clicked on in tier one. Regular stuff, I think. Any suggestions, from your experience, about how best to implement this, what to include, what not to do, what can be included and done to make it as best it can be to get people to peruse our site as easily as possible? Thanks

                            Web Design | | Martin_S
                            0

                          Get started with Moz Pro!

                          Unlock the power of advanced SEO tools and data-driven insights.

                          Start my free trial
                          Products
                          • Moz Pro
                          • Moz Local
                          • Moz API
                          • Moz Data
                          • STAT
                          • Product Updates
                          Moz Solutions
                          • SMB Solutions
                          • Agency Solutions
                          • Enterprise Solutions
                          • Digital Marketers
                          Free SEO Tools
                          • Domain Authority Checker
                          • Link Explorer
                          • Keyword Explorer
                          • Competitive Research
                          • Brand Authority Checker
                          • Local Citation Checker
                          • MozBar Extension
                          • MozCast
                          Resources
                          • Blog
                          • SEO Learning Center
                          • Help Hub
                          • Beginner's Guide to SEO
                          • How-to Guides
                          • Moz Academy
                          • API Docs
                          About Moz
                          • About
                          • Team
                          • Careers
                          • Contact
                          Why Moz
                          • Case Studies
                          • Testimonials
                          Get Involved
                          • Become an Affiliate
                          • MozCon
                          • Webinars
                          • Practical Marketer Series
                          • MozPod
                          Connect with us

                          Contact the Help team

                          Join our newsletter
                          Moz logo
                          © 2021 - 2025 SEOMoz, Inc., a Ziff Davis company. All rights reserved. Moz is a registered trademark of SEOMoz, Inc.
                          • Accessibility
                          • Terms of Use
                          • Privacy

                          Looks like your connection to Moz was lost, please wait while we try to reconnect.