Moz Q&A is closed.
After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.
URL Shorteners. Are they SEO Friendly?
-
Do URL shortener services like bit.ly act as 301 redirects? I was thinking about utilizing one for longer query based URLs and didn't want to risk losing link juice. Thanks for the insight!
Regards - Kyle
-
I can understand why shorteners are handy for twitter where the number of characters available is very limited.
Beyond that I don't use these shorteners. Why redirect anything unnecessarily. It risks a drop in anchor text value and linkvalue. Also, some people hesitate to click shortened URLs because they could be hiding a nasty destination.
I am not using them.. no way.
-
-
You will get credit for the link since they act as 301 redirects. But whenever possible use the real url
-
Yes they do, i seen testes where they were used to test if link text was passed though a 301, so yes, they must be at least the ones he used, and they did pass link text also.
best test it yourself -
Thank you for your response. I don't plan on using this for twitter. To track how successful certain articles & press releases are I use Google's UTM link tracking. At times these URLs get quite long and my client asked about using Bit.ly URL shortener. I just wasn't sure if they acted as 301's or not.
Have you done this in the past and found that you still got credit for the links? or have you only used it with social media that are normally no follow's anyway?
-
Yes, they act as a 301 redirect and you will lose some link juice technically.
As long as you use them for Twitter, you will be fine. Anyway Twitter is not going to pass any link value to you.
For regular link building, use actual URL.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
SEO effect of URL with subfolder versus parameters?
I'll make this quick and simple. Let's say you have a business located in several cities. You've built individual pages for each city (linked to from a master list of your locations). For SEO purposes is it better to have the URL be a subfolder, or a parameter off of the home page URL: https://www.mysite.com/dallas which is essentially https://www.mysite.com/dallas/index.php or http://www.mysite.com/?city=dallas which is essentially https://www.mysite.com/index.php?city=dallas
Intermediate & Advanced SEO | | Searchout0 -
Mass URL changes and redirecting those old URLS to the new. What is SEO Risk and best practices?
Hello good people of the MOZ community, I am looking to do a mass edit of URLS on content pages within our sites. The way these were initially setup was to be unique by having the date in the URL which was a few years ago and can make evergreen content now seem dated. The new URLS would follow a better folder path style naming convention and would be way better URLS overall. Some examples of the **old **URLS would be https://www.inlineskates.com/Buying-Guide-for-Inline-Skates/buying-guide-9-17-2012,default,pg.html
Intermediate & Advanced SEO | | kirin44355
https://www.inlineskates.com/Buying-Guide-for-Kids-Inline-Skates/buying-guide-11-13-2012,default,pg.html
https://www.inlineskates.com/Buying-Guide-for-Inline-Hockey-Skates/buying-guide-9-3-2012,default,pg.html
https://www.inlineskates.com/Buying-Guide-for-Aggressive-Skates/buying-guide-7-19-2012,default,pg.html The new URLS would look like this which would be a great improvement https://www.inlineskates.com/Learn/Buying-Guide-for-Inline-Skates,default,pg.html
https://www.inlineskates.com/Learn/Buying-Guide-for-Kids-Inline-Skates,default,pg.html
https://www.inlineskates.com/Learn/Buying-Guide-for-Inline-Hockey-Skates,default,pg.html
https://www.inlineskates.com/Learn/Buying-Guide-for-Aggressive-Skates,default,pg.html My worry is that we do rank fairly well organically for some of the content and don't want to anger the google machine. The way I would be doing the process would be to edit the URLS to the new layout, then do the redirect for them and push live. Is there a great SEO risk to doing this?
Is there a way to do a mass "Fetch as googlebot" to reindex these if I do say 50 a day? I only see the ability to do 1 URL at a time in the webmaster backend.
Is there anything else I am missing? I believe this change would overall be good in the long run but do not want to take a huge hit initially by doing something incorrectly. This would be done on 5- to a couple hundred links across various sites I manage. Thanks in advance,
Chris Gorski0 -
How does Infinite Scrolling work with unique URLS as users scroll down? And is this SEO friendly?
I was on a site today and as i scrolled down and viewed the other posts that were below the top one i read, i noticed that each post below the top one had its own unique URL. I have not seen this and was curious if this method of infinite scrolling is SEO friendly. Will Google's spiders scroll down and index these posts below the top one and index them? The URLs of these lower posts by the way were the same URLs that would be seen if i clicked on each of these posts. Looking at Google's preferred method for Infinite scrolling they recommend something different - https://webmasters.googleblog.com/2014/02/infinite-scroll-search-friendly.html . Welcome all insight. Thanks! Christian
Intermediate & Advanced SEO | | Sundance_Kidd0 -
Should I include URLs that are 301'd or only include 200 status URLs in my sitemap.xml?
I'm not sure if I should be including old URLs (content) that are being redirected (301) to new URLs (content) in my sitemap.xml. Does anyone know if it is best to include or leave out 301ed URLs in a xml sitemap?
Intermediate & Advanced SEO | | Jonathan.Smith0 -
Is CloudFlare bad for SEO?
I have been hit by DDoS attacks lately...not on a huge scale, but probably done by some "script kiddies" or competitors of mine. Still, I need to take some action in order to protect my server and my site against all of this spam traffic that is being sent to it. In the process of researching the tools available for defending a website from a DDoS attack, I came across the service offered by CloudFlare.com. According to the CloudFlare website, they protect your site against a DDoS attack by showing users/visitors they find suspicious an interstitial that asks them if they are a real user or a bot...this interstitial contains a Captcha that suspicious users are asked to enter in order to visit the site. I'm just wondering what kind of an effect such an interstitial could have on my Google rankings...I can imagine that such a thing could add to increased click-backs to the SERPs and, if Google detects this, to lower rankings. Has anyone had experience with the DDoS protection services offered by CloudFlare, who can say a word or two regarding any effects this may have on SEO? Thanks
Intermediate & Advanced SEO | | masterfish1 -
Is there any negative SEO effect of having comma's in URL's?
Hello, I have a client who has a large ecommerce website. Some category names have been created with comma's in - which has meant that their software has automatically generated URL's with comma's in for every page that comes beneath the category in the site hierarchy. eg. 1 : http://shop.deliaonline.com/store/music,-dvd-and-games/dvds-and-blu_rays/ eg. 2 : http://shop.deliaonline.com/store/music,-dvd-and-games/dvds-and-blu_rays/action-and-adventure/ etc... I know that URL's with comma's in look a bit ugly! But is there 'any' SEO reason why URL's with comma's in are any less effective? Kind Regs, RB
Intermediate & Advanced SEO | | RichBestSEO0 -
Domain expiration and seo
My domain name is free with my service with yahoo but it expires every year and gets extended automatically as I continue service, how does this impact my seo efforts? I've heard that the search engines prefer sites to expire in 3 years or more? Is this a fact?
Intermediate & Advanced SEO | | bronxpad0 -
If you have an unlimited SEO budget, what would you do?
Here's a bit of background information: I've achieved the targets and is now being offered what is essentially an unlimited budget. I have a nice list of ideas but thought I would the brilliant people here at the SEOMOZ community what they would do. So as to promote as much response as possible, I'm going to keep my list to myself for now. And by "SEO", I mean I can do things like content strategy, blogging, infographics, etc. Shoot away!
Intermediate & Advanced SEO | | andrep0