Moz Q&A is closed.
After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.
Should you get a new Google Analytics account if your site has a new domain after a site redesign/new development?
-
We recently developed a new site for a client and they have opted to move forward with a domain change. Should we create a new Google Analytics account for the new site?
-
Thanks for the feedback everyone! I think it's safe to say that we're sticking with the old Analytics account.
-
Theresa,
I'm going to support the two answers here: creating a new account is not a good use of time.
The main reason, in my mind, is just that you wouldn't have anything to compare the new site with. If you have new code, new content, new everything, it's important to compare the changes with the old site to make sure you made positive changes.
The best example I can give of a scenarios where you'd want that historic data is with any page on the site that already ranks well. After the page changed, did traffic increase? Decrease? Time of page? It's good to know how these were changed.
I'll also add, historic analytic data can help you find problems caused by the move. Disallowed robots.txt from the test site? Structure issues? Many of these can be found out from looking at your analytic data and having a baseline is important.
Hope that helps!
-
Hi, I would not advise on setting up a new account, to be honest you can easily transfer the code from the old account to the new account you can even use new code in GA.
do not set up a totally new account as you will loose historic data from the account.
-
No,
if you can use the old one, you can compare if all the migration tasks are ok. If you change the analytics account you can't compare you new traffic data with the old one.
Bye.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Attribution of conversions to payment gateway in Google Analytics
Hi all, We have been having a problem for a while now where most transactions are attributed to referrals from our payment gateway Sagepay. The issue started a couple of months ago, when we finally upgraded our website to https:// for logged in users and transactions. Before, when we were using http://, transactions were attributed to the correct channel. Even weirder, we upgraded 4 websites and only 2 of them have the issue now, the other two continue to attribute transactions correctly. I added Sagepay to the referral exclusion list which made no difference. Over the weekend, we upgraded to the global site tag and it seems to have improved somewhat, but yesterday 50% of transactions were still attributed to referral/sagepay. I am also seeing an odd issue, where for half of the transactions, the revenue and transaction are attributed to one channel, but the products (quantity) are attributed to another. One of the channels is always referral/sagepay and the other is the channel that the transaction should be attributed to. Has anyone seen this issue before? I'd appreciate any tips that might help us fix this issue. Thanks in advance!
Reporting & Analytics | | ViviCa10 -
Www.googleadservices.com/pagead/conversion_async.js what is this url doing on my site?
Hello Guys, I am using google tagmanager and i have configured adwords in tag manager now what i find is that this link - www.googleadservices.com/pagead/conversion_async.js showing on my homepage not in view source but when i do inspect element at that time it appears. So do you think after using google tag manager still i need to use the given link? Thanks, Raghu
Reporting & Analytics | | raghuvinder0 -
Can you track two Google Analytics Accounts on one site?
If you have a site that had an old analytics account and then implemented a new one is it possible to run tracking code that records to both accounts without causing your site or data issues? We are doing this so we don't loose data at any point - ideally it wouldn't have been split between the two but making one redundant isn't an option. Ideally we would have merged the data from both accounts and had one - however the research we have done points to this not being a possibility - unless one of you guys knows different? It would be great if anyone has experience on any this.. Thanks
Reporting & Analytics | | ChrisAllbones0 -
Whats 'Other' in Google Analytics (in Acquisition)
When i look in GA under Channels (under Acquisition) 'other' is listed What is 'other' ? I have been told its other unidentified channels as they did not allow 3rd party cookies or surfers were in anonymous/private mode. Other is usually organic traffic that couldn't be identified for the aformentioned reasons. This data is encrypted and available but it violates Google guidelines as they are not allowed to pass personal info//data to third parties so it is automatically filtered. But they are not 'Not Provided' (since that still shows under organic) but is usually/mainly some form of organic visits. Hence Seo can take credit for much of that traffic, is this correct ? Many Thanks
Reporting & Analytics | | Dan-Lawrence0 -
Does a Manual Penalty Affect Other Sites in Same GA Account
Hello Mozzers, I was a bit foolish a couple of years back when first getting into the game, and employed a dodgy agency to do some SEO for me on some sites. Fast forward to this year, and the two sites in my Google Analytics account have been hit with a manual penalty. I decided to ditch the websites and move on, so removed them from my GA account, webmaster tools etc and will simply let them die a death. My question is, do you think this would affect how easy it would be to rank other websites within my GA account? Does anybody have any views on this? Thanks!
Reporting & Analytics | | Marc-FIMA0 -
How can we view traffic from specific Twitter, Facebook, YouTube and Reddit accounts in Google Analytics?
Dear Moz Community, This is a Google Analytics question. Using Google Analytics, we're trying to identify trends of visitors on a website from specific social media accounts, i.e: twitter.com/account-x facebook.com/account-x youtube.com/account-x reddit.com/r/account-x Ideally, we would like to be able to see the success rate for specific posts on these social media accounts, and how users engaged on the website after arriving from clicking a link on one of these accounts. Is this drill-down feature currently possible in Google Analytics? Many thanks for helping!
Reporting & Analytics | | BoomDialogue690 -
Google Analytics - Keywords (not set) or ( not provided) WHY???
In Analytics, most of my visitors are landing on my home page, but when trying to see wich keywords they use, most of them are: (not set) or ( not provided) See screencast: http://screencast.com/t/AKwPW76qLVsN Can you tell why? What is going on? Is there a way to solve this? Thank you, BigBlaze
Reporting & Analytics | | BigBlaze2050 -
Google Analytics Admin account not allowing us to add other users?
Our Google Analytics Administrator account is not giving us access to the User Manager, and because of that we are unable to add users; have you ever ran in to a problem such as this, if so what was your solution. Thanks a Billion impressions, Vijay E2qE9.jpg
Reporting & Analytics | | vijayvasu0