Moz Q&A is closed.
After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.
I need to whitelist the Google Analytics servers via IP Address. Any one know their server IPs?
-
Due to a walled garden situation, I need to input all the servers we should have access to via IP Address. We need to track the way our users are browsing within the garden, so I require all the IP addresses that Google Analytics would use. I tried googling it, but was not able to find any definitive answers.
Thank you in advance,
Heather
-
Indeed, if you want to whitelist a list of Google IPs, we'd be talking about a TON of IPs. To my knowledge, there doesn't seem to be a public list anywhere.
I'm afraid there is no good answer for your question.
Your best bet might be experimenting with an self-hosted Analytics package like Urchin.
-
Hi,
The reason we require the IP addresses is that we have all internet access completely shut down, so there is no way for our site to send out a call to Google Analytics each time a user loads the page unless the IP address of the google servers have been added to our whitelist, therefore allowing data out from our network to theirs.
I did a bunch of research after initially asking the question back in November and it apparently there are no specific IP ranges for just Google Analytics related servers (they are just part of the overall server farm). We would need to whitelist well over a 100,000 ip addresses based on the ranges I found.
Thank you,
Heather
-
Yes, I think we need this clarified as there are two things to be considered with Analytics - depending which method you want to use to verify your site you may need Googlebot to have access. There is another option in this case though - you could simply turn off the firewall, verify the site and then turn the firewall back on.
Of course Keri is quite right in that there is no need for crawlers to access the site for Analytics to work once verification has been completed as it uses javascript to send information from the browser.
The other question to be addressed though is "do you want any of the pages behind the firewall to be indexed?". If the answer is no, then the question will have been answered by the previous comments.
If the answer is yes, then you would need to whitelist the entire range to give googlebot(s) ongoing access.
Sha
-
Can you clarify if you're talking about Google Analytics, or about the google bot crawling the site itself?
-
I don't believe this is generally a problem, because traditionally googlebot doesn't use javascript that would trigger GA in the first place.
-
Hi Heather,
I think the closest you would get would be to run a Whois lookup for google.com, which will show you a series of IP address ranges that are associated with the domain.
While it will not give you the specific addresses for Analytics, it will also ensure that you are not blocking any of the various googlebots responsible for crawling, whatever job they do

Hope that helps,
Sha
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Page Speed or Site Speed which one does Google considered a ranking signal
I've read many threads online which proves that website speed is a ranking factor. There's a friend whose website scores 44 (slow metric score) on Google Pagespeed Insights. Despite that his website is slow, he outranks me on Google search results. It confuses me that I optimized my website for speed, but my competitor's slow site outperforms me. On Six9ja.com, I did amazing work by getting my target score which is 100 (fast metric score) on Google Pagespeed Insights. Coming to my Google search console tool, they have shown that some of my pages have average scores, while some have slow scores. Google search console tool proves me wrong that none of my pages are fast. Then where did the fast metrics went? Could it be because I added three Adsense Javascript code to all my blog posts? If so, that means that Adsense code is slowing website speed performance despite having an async tag. I tested my blog post speed and I understand that my page speed reduced by 48 due to the 3 Adsense javascript codes added to it. I got 62 (Average metric score). Now, my site speed is=100, then my page speed=62 Does this mean that Google considers page speed rather than site speed as a ranking factor? Screenshots: https://imgur.com/a/YSxSwOG **Regarding: **https://six9ja.com/
Reporting & Analytics | | Kingsmart1 -
Tracking 301 redirect traffic in Google Analytics
if I 301 redirect www.mywebsite.com to go to www.yourwebsite.com, how can I track the traffic in Google Analytics that is coming from mywebsite.com?? I don't think that's a referral traffic, is it?
Reporting & Analytics | | Armen-SEO0 -
Google Analytics SEO Queries Not Showing
Hi All, This might be a silly question, but for all the properties I monitor in Google Analytics, I'm now showing no data for SEO Queries under Acquisition for the past 6 days. Normally I would expect a few day delay in queries, but nothing for 6 days is somewhat peculiar especially as it was functioning fine prior to November 12th. Does anyone have insight into what might be going on? Thanks! URaNMa3
Reporting & Analytics | | amichaels0 -
% Change - Google analytics - how to calculate?
Hi All,
Reporting & Analytics | | JohnPalmer
I have two dates with two different numbers I want to calculate the "% Change" like google analytics, The numbers of June 2015 - 127,931 sessions
The numbers of June 2014 - 90914 sessions please tell me what is the %Change. Best. J0 -
Google Analytics shows most referrers as "Direct" -- What are some better tools?
Very often Google Analytics will show 50-90% of our referrers as (direct) which is not very helpful. Are there other tools out there that will provide a clearer breakdown of what other websites are sending us our traffic? Specifically, I want to be able to be able to tell who are the top traffic referrers to my top performing pages on my site for the last 30 days. (I want to be able to study this on a per-page basis.) Thanks in advance!
Reporting & Analytics | | Brand_Psychic0 -
Why is Google Analytics showing index.php after every page URL?
Hi, My client's site has GA tracking code gathering correct data on the site, but the pages are listed in GA as having /index.php at the end of every URL, although this does not appear when you visit the site pages. Even if there is a redirect happening for site visitors, shouldn't GA be showing the pages as their redirect destination, i.e. the URL that visitors actually see? Could this discrepancy be adversely affecting my search performance? Example page: http://freshstarttax.com/innocent-spouse/ shows up in GA as http://freshstarttax.com/innocent-spouse/index.php thanks
Reporting & Analytics | | JMagary0 -
Comparing % Change, Google Analytics
Hey Mozzers, Is there a simple way to compare the "% Change" in traffic when comparing two separate time periods in a single Google Analytics report? When comparing data from two separate time periods, an exported CSV doesn't include the % Change (booo!), and there's no option to sort by % Change within the GA report, essentially forcing you to scroll through all the results to pinpoint the major movers and shakers. I'm not averse to using spreadsheets to sort this data, but I'm thinking that I'd likely need a macro to make this work, something like this. However, none of the macros on that page are working (possibly because they were designed for a previous version of Analytics). All suggestions are appreciated. Thanks!
Reporting & Analytics | | dangaul0 -
Google Analytics Admin account not allowing us to add other users?
Our Google Analytics Administrator account is not giving us access to the User Manager, and because of that we are unable to add users; have you ever ran in to a problem such as this, if so what was your solution. Thanks a Billion impressions, Vijay E2qE9.jpg
Reporting & Analytics | | vijayvasu0