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        4. Do Backlinks to a PDF help with overall authority/link juice for the rest of the domain?

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        Do Backlinks to a PDF help with overall authority/link juice for the rest of the domain?

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        • MattAaron
          MattAaron last edited by

          We are working on a website that has some high-quality industry articles available on their website.

          For each article, there is an abstract with a link to the PDF which is hosted on the domain.

          We have found in Analytics that a lot of sites link directly to the PDF and not the webpage that has the abstract of the article.

          Can we get any benefit from a direct PDF link? Or do we need to modify our strategy?

          1 Reply Last reply Reply Quote 0
          • RobMay
            RobMay last edited by

            You can/need to build links from within the domain to thePDF report you want to share also. Links within the PFD file will also help for people who share the file via email, and not within the site. This will bring people back to your domain.

            1 Reply Last reply Reply Quote 0
            • firstconversion
              firstconversion last edited by

              Also have a Google for optimising pdfs for search, i know there are number of ways & options

              http://www.seomoz.org/ugc/how-to-optimize-pdf-documents-for-search

              http://searchengineland.com/eleven-tips-for-optimizing-pdfs-for-search-engines-12156

              1 Reply Last reply Reply Quote 1
              • EGOL
                EGOL last edited by

                Add links to your site within the .pdf

                You can also add your branding to the .pdf

                1 Reply Last reply Reply Quote 1
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