Moz Q&A is closed.
After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.
Do Backlinks to a PDF help with overall authority/link juice for the rest of the domain?
-
We are working on a website that has some high-quality industry articles available on their website.
For each article, there is an abstract with a link to the PDF which is hosted on the domain.
We have found in Analytics that a lot of sites link directly to the PDF and not the webpage that has the abstract of the article.
Can we get any benefit from a direct PDF link? Or do we need to modify our strategy?
-
You can/need to build links from within the domain to thePDF report you want to share also. Links within the PFD file will also help for people who share the file via email, and not within the site. This will bring people back to your domain.
-
Also have a Google for optimising pdfs for search, i know there are number of ways & options
http://www.seomoz.org/ugc/how-to-optimize-pdf-documents-for-search
http://searchengineland.com/eleven-tips-for-optimizing-pdfs-for-search-engines-12156
-
Add links to your site within the .pdf
You can also add your branding to the .pdf
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Sudden Indexation of "Index of /wp-content/uploads/"
Hi all, I have suddenly noticed a massive jump in indexed pages. After performing a "site:" search, it was revealed that the sudden jump was due to the indexation of many pages beginning with the serp title "Index of /wp-content/uploads/" for many uploaded pieces of content & plugins. This has appeared approximately one month after switching to https. I have also noticed a decline in Bing rankings. Does anyone know what is causing/how to fix this? To be clear, these pages are **not **normal /wp-content/uploads/ but rather "index of" pages, being included in Google. Thank you.
Technical SEO | | Tom3_150 -
Redirect multiple domains to 1 domain or not?
Hi there, I have client who has multiple domains that already have some PA and DA. Problem is that most websites have the same content and rank better on different keywords.
Technical SEO | | Leaf-a-mark
I want to redirect all the websites to 1 domain because it’s easier to manage and it removes any duplicate content. Question is if I redirect domain x to domain y do the rankings of domain x increase on domain y? Or is it better to keep domain x separately to generate more referral traffic to domain y? Thanks in advance! Cheers0 -
Help: buy domain from Tradenames.com?
Hello to all, I'm Silvia. I am writing to ask if any of you know this site: tradenames.com. It is a domains broker. They contacted my client and would like to sell the .com business domain (my client currently has the .it). Does anyone know them? Thanks you for your help.
Technical SEO | | advmedialab0 -
Do I use /es/, /mx/ or /es-mx/ for my Spanish site for Mexico only
I currently have the Spanish version of my site under myurl.com/es/ When I was at Pubcon in Vegas last year a panel reviewed my site and said the Spanish version should be in /mx/ rather than /es/ since es is for Spain only and my site is for Mexico only. Today while trying to find information on the web I found /es-mx/ as a possibility. I am changing my site and was planning to change to /mx/ but want confirmation on the correct way to do this. Does anyone have a link to Google documentation that will tell me for sure what to use here? The documentation I read led me to the /es/ but I cannot find that now.
Technical SEO | | RoxBrock0 -
How much domain authority is passed on through a link from a page with low authority?
Hello, Let's say that there is a link to site A from site B. The domain authority of site B is 85, but the link is on a page that has a page authority of only 1. Does much authority get passed along from site B to site A? (Let's assume site A has a domain authority of 35, if that's relevant.) Thank you!
Technical SEO | | nyc-seo0 -
Wordpress categories causing too many links/duplicate content?
I've just added categories to my wordpress site and some of the posts show in several of the categories. Will this cause me duplicate content problems as I want the category pages to be indexed? Also as I add more categories I'm creating more links on the page. They can't be seen to the user as I have a plugin that creates drop down categories. When I go to 'view source' though all the links are there so google will see lots of links. How can I fix the too many links problem? And should I worry about duplicate content issue?
Technical SEO | | SamCUK1 -
HELP: Wrong domain showing up in Google Search
So i have this domain (1)devicelock.com and i also had this other domain (2)ntutility.com, the 2nd domain was an old domain and it is not in use anymore. But when i search for devicelock on Google, the homepage devicelock.com does not exist. Only ntutility.com comes up. I asked one of the developer how the redirect is happening from the old domain to the new one and he told me its through a DNS forward. And there is no way to have an .htacess file to set up a 301 instead. Please help!
Technical SEO | | Devicelock0 -
Will errors on a subdomain effect the overall health of the root domain?
As stated in the question, we have 2 sub domains that contain over 2000 reported errors from SEOMOZ. The root domain has a clean bill of health, and i was just wondering if these errors on the sub-domains could have a negative effect on the root domain in the eyes of Google. Your comments will be appreciated. Regards Greg
Technical SEO | | AndreVanKets0
