Moz Q&A is closed.
After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.
Should I publish several blog posts at once or stagger?
-
I have several blog posts that I want to publish (40 or so). For freshness is it better to stagger their publication over several months or is it fine to publish them all at the same time. The comments are closed.
-
I agree. Most of the articles that I have written have taken at least 8 hours. Some have taken over a week with a photographer/artist helping me with images.
I know that lots of people don't believe that we spend this much time and think that 20 minutes of yada yada text is going to be competitive.
-
"It often takes a full 8 hour day or more to write a top quality article. "
Funny you say that. I spent 10 hours today writing one page of kick ass highly relevant content. But I could have written 8 blog posts today with that time. NOPE, I know better. I have Universities link to my content.
-
I have several blog posts that I want to publish (40 or so). For freshness is it better to stagger their publication over several months or is it fine to publish them all at the same time.
I would publish them all at once, but I think you are asking the wrong question.
Why do you have 40 blog posts? I am willing to bet the quality of these posts are poor. You may feel the articles are average, above average or even "good", but that is not even close to acceptable in today's world. When you perform a Google search for the keyword focus of most articles, thousands and perhaps millions of results are returned. Your goal is to land on page 1 of those results. You need "best on the web" content.
It often takes a full 8 hour day or more to write a top quality article. These types of articles don't accumulate. In every case a site owner has shared with me they had 40 articles to publish, they were your average 500 word internet articles being cranked out by a team of content writers, and the articles were never going to reach the top of any competitive keyword search.
I am also concerned about closing comments. You are denying your readers to engage the article and offer valuable content and ideas. This frequently happens when the site owner fears what readers might say. I would suggest a different strategy where you feel comfortable receiving comments.
I made a couple intuitive guesses in my response. If I am mistaken, I apologize.
-
If your blog posts pull in traffic then sitting on them is like walking away from money.
How much money will it cost you to sit on them. How many likes, tweets, links will it cost?
If not much then publish them.
Even if you post them all simultaneously and you can still promote them individually. (This is one of the problems with a blog... it chronologically posts your content. If you were publishing on webpages they could be indexed and on the site but not brought to the homepage until promotion time.
-
Stagger the posts, if you put every thing on at once you are not going to create buzz.
Another thing you can do to get re turn visitors is to have say:
Part 1 of a post to Part 5 then you get re turn visitors and people coming back to your blog for all the parts of the posts.
-
I would say absolutely stagger them out. If you have 40 or so blog posts ready to go, that is awesome!
Google loves a freshly updated blog, In fact it might look spammy to Google if you dump 40 blog posts to your site in one day, then dont post anything else for a month or so..
I would push a new post out once every 1-3 days. Between postings really focus on re-editing the content to make it really stand out. Make sure it has relevant pictures, videos, links and is laid out in a easy to read format.
Is there a reason comments are closed on your blog btw? This is a great way to keep your content updated without doing any work.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
References for Healthcare Blog Content?
Hey everyone, We have a couple B2C medical/healthcare clients we produce content for and I was wondering what the industry stance is when it comes to giving references at the end of a blog, assuming there were no statistics or direct quotes used in the content. A lot of our content is written via research on a specific condition/treatment and doesn't really dive deep into specific medical nuances. Things like risks, recovery timelines, questions to ask, etc. are written about mostly. Still, should we be providing general references at the end of blogs to sites like WebMD, Medscape, etc. Thanks for any input!
Content Development | | danielreyes0 -
Is it ok to have two blogs for my website?
Hi Pep's The blog for my website is integrated, but does not have a URL that matches the text. The company I use for my site say that it can't be changed. Basically it displays numbers instead of text in the url. So I thought, what about starting another blog as well as the original. Would this have any effects on my SEO, negative or positive? Any advice greatly appreciated! 🙂
Content Development | | MissThumann1 -
At what point to stop comments on a blog? Do too many comments hurt the page?
I have a page that's ranking pretty well, and driving sales. That page is starting to get 10+ comments per day and is starting to get quite long. I was wondering if there is a point where I should disable the comments? My gut tells me that people interacting with the page, and Google seeing responses with the users SHOULD be a good thing not bad. But, then I think that a majority of the content of the page is no longer the article, but the comments. All the comments are good, non spammy and directly related to the topic. People just asking questions, etc. Good engagement, I should be happy right?
Content Development | | DemiGR0 -
Wordpress Blog Pages, Duplicate Title Tag
Anyone have any experience in fixing the duplicate Title tag on a Wordpress blog multiple pages Basically the title tag remains the same on the pages /Blog/ /Blog/Page/2/ /Blog/Page/3/ My good friend Yoast Plugin doesn't seem to of resolved this (Unless i have missed something?) I don't really see this to be effecting anything and wouldn't of through it would either, but it would be nice to not see the notification within Moz site crawls and campaigns etc, its more of a cosmetic problem Any solutions ? Thanks James
Content Development | | Antony_Towle0 -
How many categories should you have within a blog / Wordpress Site for SEO?
Hi Guys I am just wondering whether or not for SEO purposes it is better to have a small number of categories for your blog posts to fit into as opposed to numerous ones. The reason I ask is that I have one site which is fairly new to the search engines - 8 months old which has 7 general categories within the blog for instance "rail contractors", "railway construction" "airport construction" etc I have another site which is 10 years old which has built up 25 different types of categories for instance brand design, brand development, brand management (i guess you could put all these under 1 category "branding"? We've been writing lots of press for both sites... yet the younger site is getting more coverage on Google page 1. Would this be because the blogs / press are more concentrated under a specific category as opposed to being spread thinly throughout the site? Any help would be appreciated. Debs 🙂
Content Development | | lethalmarketing0 -
Guest blogging resources
Mornin' Anyone have any guests blogging resources to find guest bloggers and blogs to guest post on? I've been using My Guest Blog but it runs dry after a while. Thanks
Content Development | | Martin_S0 -
Can you use creative commons non-commercial images on a company blog?
Does anyone know if it is okay to use creative commons images on your company blog if they are under the Attribution-NonCommercial-NoDerivs 2.0 Generic license. Technically you are using it on a commercial site, but you are not directly making money from the image or selling it.
Content Development | | ProjectLabs0 -
Blog for SEO: embedded in the site or separate
Hello, For both ecommerce and sites that sell services, I've seen a lot of people recommending a blog for SEO. Should this blog be inside or separate from the main website for the most results? I can see how adding one to a site would create more unique content and an opportunity for link bait, but perhaps there is a reason to have a blog separate from the main site Thank you.
Content Development | | BobGW1