Stars (Votes) in SERPS

[MirandaP]

Anyone seen these before?

Small stars representing 'votes'? What's all this about?

[Dreuw]

The voting is part of the website shown in the SERP. Just think of a SERP showing some products including an amazon offer. Amazon added the information from their customers product reviews using rich data etc. Google uses this rich data information to display these stars.

But however, not all sites using rich data snippets get those stars.

[rasmusbang]

The votes you need to take care of on your end. Facilitate voting for your users and use the result to set a meaningful value in the following meta:
<meta < span="">itemprop="reviewRating" content="5.0" /></meta <>

Users are not able to vote from the SERPS. The SERPS only display results, and the stars/votes is a rather good way of showing google searchers that you have some valuable information. Also, graphically, SERPS with stars catches the eye.

I would say, if used properly, the stars can have a positive effect on clicks from Google SERPS.

[MirandaP]

So where do people vote?

Say I list hundreds of cars, do people vote if they like a car? What about in search results pages? do people vote there too?

Does anybody think this helps them in SERPs?

[Martijn_Scheijbeler]

Ouch Miranda, I'm sorry. I provided you with the links to the Dutch articles. I hoped Google was that smart changing it to your own language, these are hopefully the right links:

• http://support.google.com/webmasters/bin/answer.py?hl=en-gb&answer=99170
• http://support.google.com/webmasters/bin/answer.py?hl=en-gb&answer=146645

[rasmusbang]

We have these stars for some reviews we have made. Using the following three metas we have stars in our SERPS, which really helps us distunguish from some of our competitors.

itemprop="reviewRating" content="5.0" />

itemprop="datePublished" content="2012-01-07" />

itemprop="itemReviewed" content="TEXT" />

Hope this can be helpful.

-Rasmus

[MirandaP]

ahhhhhhhhhhhh.... how do I change to English

Thanks for your answer!

[Martijn_Scheijbeler]

Hi Miranda,

Absolutely, the stars/ votes are part of the different rich snippets from Google. They got a couple of different snippet styles, which could be found here and here. If you would like to have the stars/ votes yourself you'll have to provide Google with the data by using, for example: Schema.org or hReview.

Hopefully this answers your question.