Moz Q&A is closed.
After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.
Domain Authority and nofollow links?
-
Hello,
I'm wondering, are 'nofollow' links from websites with high domain authority beneficial? Would they boost our own DA?
In essence, I'm wondering if there is added value (other than visitors clicking the link) to being linked to by a 'nofollow' link.
Thanks!
-
Great - thanks for the info guys!
-
Yep, having a natural link profile is what it is all about. No follow and follow links, social media links, text and website links, forum and blog links. It's all comes together in the link graph overall, as a whole - and allows the search engines to calculate.
No follows, don't actually pass any 'juice' on a link level, but having these signals allows search engines to calculate the nofollow into the variable, and give weight in itself.
It's a wonderful thing

-
NoFollow links are highly beneficial, if you take Rand Fishkin's point of view (which I'd strongly recommend).
Basically a NoFollow link comes from forums, comments and other online activity which shows that not only are you purely trying to build backlinks, you're actively participating in the community.
Obviously Follow are essential for your SEO "juice", but a combination of NoFollows shows that you're not only fetching for rankings, your website actually has relevance to the wider community. You may not get a direct 1:1 benefit like a Follow link, but Google can still see the DA and PA that a NoFollow is coming from, and can index that just as readily (even if it is in a completely different way).
P.S. This is a somewhat contested opinion, so I'd add the disclaimer that this is what I think.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Backlinks vs External Links vs Referral Links vs Outbound links
Hello all, I was just wondering if you could explain the difference between all the links above? I'm confused as they all seem to be the same or similar and I would just like to clearly know what distinguishes them from eachother. Thanks for your help, Jayne
Link Building | | NCOREGSEO0 -
How many links per week/month should a link building campaign acquire?
I am running a linkbuilding campaign for my company. I am mostly focusing on guest blogging opportunities and responding to emails from HARO. How many links would I have to acquire each week or month to be considered doing a good job over a 6 month or a year time period? Thank you,
Link Building | | fersu0 -
I just uncovered a massive 500+ domain PBN linking to competitors
As the title, some competitors I've been watching are using a PBN they (or their agency) have built. I'm looking to get some discussion on how you approach situations like this - do you just report all of the domains to Google and pray they do something? There are 4 sites I'm looking at, all competing in the same niche with very similar websites (different branding and content, but essentially the same pages). I thought all were related, but after Excel-ing all the domains to see which overlap I've found that there's several sets; PBN 1 covers 117 domains that link to competitors A, B & C. Signaling to me that these are owned by the same person. PBN 2 links together B & C with 30 domains, PBN 3 is just C with 40 domains. PBN 4 is just B with 105 domains. PBN 5 is just A with 10 domains. PBN 6 is D by itself with more than 340 domains. Signaling to me that this one probably isn't owned by the same person. It looks like new domains are added to these PBNs every week and this has been going on for quite some time. Now, I'm fully against use of PBNs that don't use authentic websites that provide value, and I can't find any of these sites that aren't just a basic WP template with a single-word text logo followed by spun content. This is a goldmine, because according to Ahrefs these sites are pulling in well over 500,000 monthly visitors between them, and these links make up the majority of each site's link profile. If these networks were to crumble, that would open up a big opportunity for more authentic sites to rank well. How would you recommend to tackle this? Do I find example URLs and write reports for each of the 500+ domains or are there better ways of working through this?
Link Building | | Leads.Bz0 -
Asking a site to remove a "nofollow" on a link to our client
Hello, We created a good infographic for a client of ours and a large tech site (DA 86) picked up and ran a story on it. We didn't contact this company asking them to feature it, they have just picked it up through other shares around the Web. I understand that, at the end of the day, it's their prerogative whether to "nofollow" their links or not, but surely they should be giving our client some credit as they have clearly deemed the graphic newsworthy and felt that it would appeal to their readership. I've emailed said tech site, but to no avail. Does anyone have any advice on this? Or is it just a case of they can do what the heck they want? I know that our client will still benefit from the additional referral traffic, but a follow link would have been nicer! Cheers, Lewis
Link Building | | PeaSoupDigital1 -
What's more important page authority Vs domain authority?
Hello everyone, I am fairly new to SEO so I'm still trying to get my head round everything, I am currently looking into some back links .. well looking at competitor's back links to copy. I was just wondering what's more important page authority or domain authority? So for example if a page has a page authority of 50 and a domain authority of 10 is that better than if a page have page authority 10 and a domain authority of 50. Thanks so much in advance!
Link Building | | vanplus1 -
How many links per week is too fast in link building?
For a new website/blog how many links per week looks suspicious or hurt the rankings?
Link Building | | aaran1 -
Can link juice be passed in an iframe from domain A to domain B
Need to give our web partners our booking form which must be loaded in an iframe calling back to our domain. Is it possible to pass any link juice from their domain loading our iframe back to us. Was thinking of a "Powered by" text link in the form footer, but I'm guessing the link needs to be outside the iframe. Would love to hear any thoughts or workarounds on this.
Link Building | | apolloseo1