Moz Q&A is closed.
After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.
Building backlinks for a newspaper site?
-
Anyone have tips on building links to a newspaper site? I am looking for a strategy to create links to a news site beyond building one link at a time. We have so much content that is constantly updated that it would be impossible to do this one page at a time.
-
Jon,
Here's a couple of ideas for you - none of which will actually save you the hard work that is link building.
Is all your content visible or is some of it hidden behind a subscribers firewall? If all your content is visible make check to see if your CMS has SEO functions and that your editors or "online content" folks know how to handle the on page aspects of the news story - good title tag, SEO relevant headline, etc.
Your best stories to generate links are going to be positive pieces on local business or organizations. You'll have to request these links - contact the business and offer to provide them with the html link. Organizations will be glad to have been featured and it will raise their credibility to link to a story in the local newspaper.
Your newspaper probably puts out some guides - like the Spring Wedding Guide or Annual Guide on Senior Citizens. Be sure you aggregate this content online and request links from advertisers and anyone who may have been featured in the product that has a website.
List your site on local directories pointing to specific sections - classifieds, for example.
Your newspaper no doubt ranks very high for "news" and "newspaper" on all local searches - but maybe not for Real Estate, or Weddings or Pets. Find sites that compliment this content and request links with the right anchor text.
You've got an awesome problem - every site should have so much new, quality content developed everyday!\
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Backlink builder (Professional)
If I wanted to hire a professional person to build high quality backlinks for me, where would I look? I'm asking here because I'd rather go on the recommendation of other businesses owners, than a google search. Does anyone have a person that they can recommend? It's for an insurance agency in Texas. Many thanks
Link Building | | laurentjb2 -
Nofollow backlinks - are they worth it?
As we all attempt to get backlinks for the sites we manage, I have to wonder if it's worth it at all to get a nofollow backlink. Does Google give and positive credit for a link to a site if it is a nofollow link? Obviously, the follow links are worth pursuing. I'm just trying to gain some perspective. Thanks, Wick
Link Building | | wcksmith10 -
Do citations count as backlinks?
Hello, So I may have a simple question- do citations such as yp and manta for an example count as backlinks? So if they do, would this be a natural link so good for seo? or a citation where it may be a backlink, but not very helpful for seo backlink profile? Thank you to all
Link Building | | Berner0 -
Homepage Vs. Inner Page Backlink Building?
If I'm trying to rank multiple inner pages, when does strengthening the homepage become more productive than strengthening the inner pages themselves? Is there a strategy to this? For example, maybe you build up a few dozen backlinks to each inner page, and then focus all your efforts on the homepage? Because, from my understanding, strengthening the homepage will go a long way towards helping your inner pages rank. Is that correct?
Link Building | | JABacchetta0 -
PR1 and PR2 backlinks
We're doing some content marketing. I've heard that it is a good idea to target even PR1 and PR2 sites (small DA sites). I'm concerned about these sites disappearing after a few months, as we've found that losing a backlink can sting a bit and be worse than never having it. Though this isn't as big a deal any more. Anyways, can somebody say when a PR1/PR2 backlink would be appropriate to go after? Some of them would be easy and if it's appropriate I'd like to include them. So far they would only pass our standards if they are Above PR0 Look like a white hat, quality site from the outside Have a clean backlink profile Look like they're going to stick around Successful Social Media Accounts a plus What are you guys' criteria for including these sites? Do you gain value from them?
Link Building | | BobGW0 -
Locksmith link building
Can anybody please give me any recommendation about a locksmith/security related websites that i can build strong/meaningful links with?
Link Building | | lockstarwi0 -
How to remove backlinks?
Hey guys, With all this anti over optimization movement going around with Google, I decided to do a link building profile audit. I see some pages with PR 0 and some pages that expired. My websites are not penalized at this moment, however I do want to avoid this at all costs. What can I do? Could a backlink from an expired domain penalize my site?
Link Building | | nrv0 -
Are backlinks from sites like diigo useful for SEO?
I read an SEO article that recommended getting backlinks from social bookmarking sites like diggo.com. Does anyone have any thoughts on the usefulness of these types of links?
Link Building | | casper4340