Moz Q&A is closed.
After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.
Odd backlinks from yahoo news
-
Can anyone explain what this backlink does? The original content was syndicated on Yahoo News from Mashable. At first glance it appears to be a straight up follow link from Yahoo to Mashable, but upon closer inspection I saw this in the code.
went public just three months ago
Here's the article on yahoo news: http://news.yahoo.com/facebook-zynga-generates-12-revenue-them-175509319.html
I've rarely seen backlinks from yahoo for any content partner let alone follow links. The us.lrd.yahoo.com in the hyperlink makes me highly suspicious.
-
Thanks Michael! That was quite insightful : )
-
Hey Mike Fan,
What you're looking at there is called a data reference link (that ylt= attribute gives it away). In short, it is indeed a followed link and would pass any authority you'd expect from a plain old link. The big difference is in how it's used.
The _ylt type variables are data packets. They contain specific base64 encoded data. The link could be a login, referential data, tracking data, or even spyware. The main point is someone making that link wants to keep track of who's doing what with it. On large sites, it's actually more common than you'd think for tracking purposes.
In short, this link is probably fine, even if it's a little scary looking in the page source. When a site that famously no=follows uses a followed link, you better believe they're going to track what's going on when they do.
Mike
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Googlebot and other spiders are searching for odd links in our website trying to understand why, and what to do about it.
I recently began work on an existing Wordpress website that was revamped about 3 months ago. https://thedoctorwithin.com. I'm a bit new to Wordpress, so I thought I should reach out to some of the experts in the community.Checking ‘Not found’ Crawl Errors in Google Search Console, I notice many irrelevant links that are not present in the website, nor the database, as near as I can tell. When checking the source of these irrelevant links, I notice they’re all generated from various pages in the site, as well as non-existing pages, allegedly in the site, even though these pages have never existed. For instance: https://thedoctorwithin.com/category/seminars/newsletters/page/7/newsletters/page/3/feedback-and-testimonials/ allegedly linked from: https://thedoctorwithin.com/category/seminars/newsletters/page/7/newsletters/page/3/ (doesn’t exist) In other cases, these goofy URLs are even linked from the sitemap. BTW - all the URLs in the sitemap are valid URLs. Currently, the site has a flat structure. Nearly all the content is merely URL/content/ without further breakdown (or subdirectories). Previous site versions had a more varied page organization, but what I'm seeing doesn't seem to reflect the current page organization, nor the previous page organization. Had a similar issue, due to use of Divi's search feature. Ended up with some pretty deep non-existent links branching off of /search/, such as: https://thedoctorwithin.com/search/newsletters/page/2/feedback-and-testimonials/feedback-and-testimonials/online-continuing-education/consultations/ allegedly linked from: https://thedoctorwithin.com/search/newsletters/page/2/feedback-and-testimonials/feedback-and-testimonials/online-continuing-education/ (doesn't exist). I blocked the /search/ branches via robots.txt. No real loss, since neither /search/ nor any of its subdirectories are valid. There are numerous pre-existing categories and tags on the site. The categories and tags aren't used as pages. I suspect Google, (and other engines,) might be creating arbitrary paths from these. Looking through the site’s 404 errors, I’m seeing the same behavior from Bing, Moz and other spiders, as well. I suppose I could use Search Console to remove URL/category/ and URL/tag/. I suppose I could do the same, in regards to other legitimate spiders / search engines. Perhaps it would be better to use Mod Rewrite to lead spiders to pages that actually do exist. Looking forward to suggestions about best way to deal with these errant searches. Also curious to learn about why these are occurring. Thank you.
Technical SEO | | linkjuiced0 -
My backlinks are not showing in webmaster tools? Why
Hi Experts, I have follow backlinks from a domain for 6 months, but its not apear in Links to Your Site tools (search console) that domain has 302k indexed pages in google! Could you please explain me why google not showing this type of backlinks?
Technical SEO | | denakalami7 -
Links from PubMed (nlm.nih.gov) not appearing in backlinks for articles
Content from our medical journals gets indexed by the National Library of Medicine / PubMed on a monthly basis. The link to the full article appears in the upper-right corner on PubMed, yet I'm unable to find PubMed (nlm.nih.gov) backlinks in the reporting tools. Example:
Technical SEO | | aafpitadmin
Article Title: Respiratory Syncytial Virus Infection in Children (allintitle query)
Article URL: http://www.aafp.org/afp/2011/0115/p141.html
PubMed URL: http://www.ncbi.nlm.nih.gov/pubmed/21243988 The PubMed link is to http://www.aafp.org/link_out?pmid=21243988 ,
a 301 redirect to the article, http://www.aafp.org/afp/2011/0115/p141.html Any idea why this link isn't appearing in backlinks? This isn't just for one article, we have roughly 2,000 articles from 1998 to the present. Articles from the past 12-months are access-restricted, and after 12-months the articles become public.0 -
What is the difference between "Referring Pages" and "Total Backlinks" [on Ahrefs]?
I always thought they were essentially the same thing myself but appears there may be a difference? Any one care to help me out? Cheers!
Technical SEO | | Webrevolve0 -
Forum profile section or signature line as backlink
Hi, Forum profile section or signature line as backlink VS Answering a question and giving a related post URl as the answer is better? I have the above question on which would be better Would a signature or website name in the profile is valuable then a link to your site where information is available? Does Google consider both as spam/blackhat? Thanks
Technical SEO | | mtthompsons0 -
Backlinks that we have if they are 404?
Hi All, Backlinks that we have if they are 404? Open site explorer shows 1,000 of links and when I check many are 404 and those are spammy links which we had but now the sites are 404 I am doing a link profile check which is cleaning up all spammy links Should i take any action on them? As open site explorer or Google still shows these links on the searches. Should we mention these URL's in disallow in Google webmaster. Thanks
Technical SEO | | mtthompsons0 -
Google News URL Format
Hi, We are currently redesigning our gaming website (www.totallygn.com) and one of our main goals is to get listed by Google News in future. Looking at the Google News URL requirements "The URL for each article must contain a unique number consisting of at least three digits." How does the above affect SEO structure? I was planning on using a format such as www.totallygn.com/xbox-360/360-reviews/fifa-12-review how would this compare to something like? www.totallygn.com/xbox-360/360-reviews/fifa-12-review234 Thanks in advance for your help
Technical SEO | | WalesDragon0 -
Do Backlinks to a PDF help with overall authority/link juice for the rest of the domain?
We are working on a website that has some high-quality industry articles available on their website. For each article, there is an abstract with a link to the PDF which is hosted on the domain. We have found in Analytics that a lot of sites link directly to the PDF and not the webpage that has the abstract of the article. Can we get any benefit from a direct PDF link? Or do we need to modify our strategy?
Technical SEO | | MattAaron0