Moz Q&A is closed.
After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.
Multiple sites in the same niche
-
Hi All
A question regarding multiple sites in the same niche...
If I have say 10 sites all targetting the same niche yet all on different C-class IPs with different hosts, registrars, whois data and ages can I use the same template, or will Google discern a pattern?
Basically I have developed a WordPress template which I want to use on the sites albeit with different logos / brand colours.
NB/ All of the 10 sites will have unique, original content and they will NOT be interlinked
-
Thanks Keri, I have heard that when engaging in such nefarious practices webmaster tools should be avaoided like the plague!
-
Years ago, I was subcontracting and one of the web designer's clients refused 2-3 AdWords charges that totaled about $35. ALL of the Adwords accounts that I had were suspended without warning, even though they were different clients. I had everything in Google Webmaster Tools. They do look at these signals.
-
Indeed it is. I don't know how paranoid I really am about that stuff; but I guess I don't usually work in situations that would call for it.
I usually side with the crowd that says "come on, do you really think Google is researching and analyzing such distant aspects in an attempt to catch a spammer?"
But then again, if I were a search engine...I would indeed research stuff that most people don't think about. Especially if I had such the resources as held by Google. Just sayin'
My interest is kinda peaked though. Let me know what you do and how it works out.
-
Thanks for that Josh...good point about the sidebar content, heads and footers. They will hopefully appear to a user (as well as Google) totally unique. I guess paranoia is the name of the game...hence the question in the first place!!
-
This is a bit of a tricky one. If you're really able to keep them separated then you should be fine. After all, many people download the same WP themes from not only their repository, but from third-party places like themeforest.
Just to be safe though, I would really make sure they are different; regarding sidebar content, etc. I would also make some changes to the heads and footers. Not just the meta, but placement of code, inclusion/exclusion of pieces, etc. Really get in there and make sure.
Honestly though, I don't know what your niche/strategy is; but you're going to have your hands full promoting 10 sites of the same type. If this is an attempt to get them all to rank for the same searches, I would re-consider your strategy. Google is pretty good at figuring that stuff out, especially if a competitor points them in your direction. It can be difficult enough to promote just one site sometimes, let alone having to also worry about what flags you may be throwing up with each of 10 sites.
If you're still going to do it, I would be super paranoid about it. Log into Google Analytics from different computers, never speak about them to people, and each time you meet someone, give them a fake name. I'm certain Google's street view cameras are equipped with microphones to catch spammers on ground-level. But maybe I only think that because the aliens told me....and what do they know about SEO?
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
So many links from single site?
this guy is ranking on all high volume keywords and has low quality content, he has 1600 ref domains check the attachment how did he get so many links from single site is he gonna be penalized YD2BvQ0
Intermediate & Advanced SEO | | SIMON-CULL0 -
Same site serving multiple countries and duplicated content
Hello! Though I browse MoZ resources every day, I've decided to directly ask you a question despite the numerous questions (and answers!) about this topic as there are few specific variants each time: I've a site serving content (and products) to different countries built using subfolders (1 subfolder per country). Basically, it looks like this:
Intermediate & Advanced SEO | | GhillC
site.com/us/
site.com/gb/
site.com/fr/
site.com/it/
etc. The first problem was fairly easy to solve:
Avoid duplicated content issues across the board considering that both the ecommerce part of the site and the blog bit are being replicated for each subfolders in their own language. Correct me if I'm wrong but using our copywriters to translate the content and adding the right hreflang tags should do. But then comes the second problem: how to deal with duplicated content when it's written in the same language? E.g. /us/, /gb/, /au/ and so on.
Given the following requirements/constraints, I can't see any positive resolution to this issue:
1. Need for such structure to be maintained (it's not possible to consolidate same language within one single subfolders for example),
2. Articles from one subfolder to another can't be canonicalized as it would mess up with our internal tracking tools,
3. The amount of content being published prevents us to get bespoke content for each region of the world with the same spoken language. Given those constraints, I can't see a way to solve that out and it seems that I'm cursed to live with those duplicated content red flags right up my nose.
Am I right or can you think about anything to sort that out? Many thanks,
Ghill0 -
Site-wide Canonical Rewrite Rule for Multiple Currency URL Parameters?
Hi Guys, I am currently working with an eCommerce site which has site-wide duplicate content caused by currency URL parameter variations. Example: https://www.marcb.com/ https://www.marcb.com/?setCurrencyId=3 https://www.marcb.com/?setCurrencyId=2 https://www.marcb.com/?setCurrencyId=1 My initial thought is to create a bunch of canonical tags which will pass on link equity to the core URL version. However I was wondering if there was a rule which could be implemented within the .htaccess file that will make the canonical site-wide without being so labour intensive. I also noticed that these URLs are being indexed in Google, so would it be worth setting a site-wide noindex to these variations also? Thanks
Intermediate & Advanced SEO | | NickG-1230 -
Merging Niche Site
I posted a question about this a while ago, but still haven't pulled the trigger. I have a main site (bobsclothing.com). I also have a EM niche site (i.e shirtsmall.com). It would be more efficient for me to merge these site, because: I would have to manage content, promos, etc. on a single site. In other words, I can focus efforts on 1 site. If I am writing content, I don't have to split the work. I don't have to worry about duplicate content. Right now, if I enter a product URL into copyscape, the other sites is returned for many products. What makes me apprehensive are: The niche site actually ranks for more keywords than the main site, although it has lower revenue. Slightly lower PA, and DA. Niche site ranks top 20 for a profitable keyword that has about 1300 exact match searches. If you include the longer tail versions of the keyword it would be more. If I merge these sites, and do proper 301s (product to product, category to category) how likely is it that main site will still rank for that keyword? Am I likely to end up with a site that has stronger DA? Am I better off keeping the niche site and just focusing content efforts on the few keywords that it can rank well for? I appreciate any advice. If someone has done this, please share your experience. TIA
Intermediate & Advanced SEO | | inhouseseo0 -
Sites in multiple countries using same content question
Hey Moz, I am looking to target international audiences. But I may have duplicate content. For example, I have article 123 on each domain listed below. Will each content rank separately (in US and UK and Canada) because of the domain? The idea is to rank well in several different countries. But should I never have an article duplicated? Should we start from ground up creating articles per country? Some articles may apply to both! I guess this whole duplicate content thing is quite confusing to me. I understand that I can submit to GWT and do geographic location and add rel=alternate tag but will that allow all of them to rank separately? www.example.com www.example.co.uk www.example.ca Please help and thanks so much! Cole
Intermediate & Advanced SEO | | ColeLusby0 -
Why does a site have no domain authority?
A website was built and launched eight months ago, and their domain authority is 1. When a site has been live for a while and has such a low DA, what's causing it?
Intermediate & Advanced SEO | | optimalwebinc0 -
URL Structure for Directory Site
We have a directory that we're building and we're not sure if we should try to make each page an extension of the root domain or utilize sub-directories as users narrow down their selection. What is the best practice here for maximizing your SERP authority? Choice #1 - Hyphenated Architecture (no sub-folders): State Page /state/ City Page /city-state/ Business Page /business-city-state/
Intermediate & Advanced SEO | | knowyourbank
4) Location Page /locationname-city-state/ or.... Choice #2 - Using sub-folders on drill down: State Page /state/ City Page /state/city Business Page /state/city/business/
4) Location Page /locationname-city-state/ Again, just to clarify, I need help in determining what the best methodology is for achieving the greatest SEO benefits. Just by looking it would seem that choice #1 would work better because the URL's are very clear and SEF. But, at the same time it may be less intuitive for search. I'm not sure. What do you think?0