• majorAlexa

        See all notifications

        Skip to content
        Moz logo Menu open Menu close
        • Products
          • Moz Pro
          • Moz Pro Home
          • Moz Local
          • Moz Local Home
          • STAT
          • Moz API
          • Moz API Home
          • Compare SEO Products
          • Moz Data
        • Free SEO Tools
          • Domain Analysis
          • Keyword Explorer
          • Link Explorer
          • Competitive Research
          • MozBar
          • More Free SEO Tools
        • Learn SEO
          • Beginner's Guide to SEO
          • SEO Learning Center
          • Moz Academy
          • MozCon
          • Webinars, Whitepapers, & Guides
        • Blog
        • Why Moz
          • Digital Marketers
          • Agency Solutions
          • Enterprise Solutions
          • Small Business Solutions
          • The Moz Story
          • New Releases
        • Log in
        • Log out
        • Products
          • Moz Pro

            Your all-in-one suite of SEO essentials.

          • Moz Local

            Raise your local SEO visibility with complete local SEO management.

          • STAT

            SERP tracking and analytics for enterprise SEO experts.

          • Moz API

            Power your SEO with our index of over 44 trillion links.

          • Compare SEO Products

            See which Moz SEO solution best meets your business needs.

          • Moz Data

            Power your SEO strategy & AI models with custom data solutions.

          Let your business shine with Listings AI
          Moz Local

          Let your business shine with Listings AI

          Learn more
        • Free SEO Tools
          • Domain Analysis

            Get top competitive SEO metrics like DA, top pages and more.

          • Keyword Explorer

            Find traffic-driving keywords with our 1.25 billion+ keyword index.

          • Link Explorer

            Explore over 40 trillion links for powerful backlink data.

          • Competitive Research

            Uncover valuable insights on your organic search competitors.

          • MozBar

            See top SEO metrics for free as you browse the web.

          • More Free SEO Tools

            Explore all the free SEO tools Moz has to offer.

          NEW Keyword Suggestions by Topic
          Moz Pro

          NEW Keyword Suggestions by Topic

          Learn more
        • Learn SEO
          • Beginner's Guide to SEO

            The #1 most popular introduction to SEO, trusted by millions.

          • SEO Learning Center

            Broaden your knowledge with SEO resources for all skill levels.

          • On-Demand Webinars

            Learn modern SEO best practices from industry experts.

          • How-To Guides

            Step-by-step guides to search success from the authority on SEO.

          • Moz Academy

            Upskill and get certified with on-demand courses & certifications.

          • MozCon

            Save on Early Bird tickets and join us in London or New York City

          Unlock flexible pricing & new endpoints
          Moz API

          Unlock flexible pricing & new endpoints

          Find your plan
        • Blog
        • Why Moz
          • Digital Marketers

            Simplify SEO tasks to save time and grow your traffic.

          • Small Business Solutions

            Uncover insights to make smarter marketing decisions in less time.

          • Agency Solutions

            Earn & keep valuable clients with unparalleled data & insights.

          • Enterprise Solutions

            Gain a competitive edge in the ever-changing world of search.

          • The Moz Story

            Moz was the first & remains the most trusted SEO company.

          • New Releases

            Get the scoop on the latest and greatest from Moz.

          Surface actionable competitive intel
          New Feature

          Surface actionable competitive intel

          Learn More
        • Log in
          • Moz Pro
          • Moz Local
          • Moz Local Dashboard
          • Moz API
          • Moz API Dashboard
          • Moz Academy
        • Avatar
          • Moz Home
          • Notifications
          • Account & Billing
          • Manage Users
          • Community Profile
          • My Q&A
          • My Videos
          • Log Out

        The Moz Q&A Forum

        • Forum
        • Questions
        • My Q&A
        • Users
        • Ask the Community

        Welcome to the Q&A Forum

        Browse the forum for helpful insights and fresh discussions about all things SEO.

        1. Home
        2. Research & Trends
        3. Algorithm Updates
        4. Top 5 most optimized websites

        Moz Q&A is closed.

        After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.

        Top 5 most optimized websites

        Algorithm Updates
        4
        4
        16139
        Loading More Posts
        • Watching

          Notify me of new replies.
          Show question in unread.

        • Not Watching

          Do not notify me of new replies.
          Show question in unread if category is not ignored.

        • Ignoring

          Do not notify me of new replies.
          Do not show question in unread.

        • Oldest to Newest
        • Newest to Oldest
        • Most Votes
        Reply
        • Reply as question
        Locked
        This topic has been deleted. Only users with question management privileges can see it.
        • DRTBA
          DRTBA last edited by

          Throwing this question out to the community but was wondering if anyone can direct me on how I can find the top 5 or 10 ten sites that have been most optimized for search engines.

          Meaning which web sites have the best reputation when it comes to website optimization for search engines or is there a resource where I can read about websites that have been ranked as the best when it comes to following best practices and have constantly ranked well within their industry?

          Figured it's always a good idea to learn from the best by looking at what they are doing.

          Thank you.

          1 Reply Last reply Reply Quote 2
          • Churchill1
            Churchill1 last edited by

            @Thomas

            I did check Zappos.com but I can see that they have no internal links at all. Is this an MOZ bug or their secret of trade?

            1 Reply Last reply Reply Quote 0
            • nyanainc
              nyanainc @Thos003 last edited by

              you are absolutelty right Thomas!

              1 Reply Last reply Reply Quote 0
              • Thos003
                Thos003 last edited by

                I hate to bust your bubble on this, but I don't think you will find such a list, especially with the added criteria of white hat. It's really difficult to fully understand a website's entire optimization and strategy from an outside view. Plus, are we speaking of strictly site structure or all aspects of SEO? Wikipedia kills the SEO game by being so massive and having so many inbound links. Tough one to list off.

                But if I had to suggest 5 sites to start with I believe that these sites would be great to study:

                Zappos.com - Good site. They do a lot of SEO work on their website. I trust their team.

                Logitech.com - A well built site. They try to follow all the white label stuff as well.

                SEOmoz.org- Maybe it's a bit of a cop out, but the reason you are here is because they are recognized as an authority on the subject.

                http://www.mattcutts.com/ < With the exception that you will want to navigate to his blog. But other than that, his site should follow all the white guidelines.

                And per Avinash, http://lds.org does good SEO work. I've also run into them at a SEO conference or two.

                Of course, all the above are well trafficked sites and very large. Matt's is probably the smallest of the group. If you are looking for smaller websites then I'd just refer to the search engine and who ranks well for any given term.

                nyanainc 1 Reply Last reply Reply Quote 2
                • 1 / 1
                • First post
                  Last post

                Browse Questions

                Explore more categories

                • Moz Tools

                  Chat with the community about the Moz tools.

                • SEO Tactics

                  Discuss the SEO process with fellow marketers

                • Community

                  Discuss industry events, jobs, and news!

                • Digital Marketing

                  Chat about tactics outside of SEO

                • Research & Trends

                  Dive into research and trends in the search industry.

                • Support

                  Connect on product support and feature requests.

                • See all categories

                Related Questions

                • rayabahadur

                  My website is not configured in AMP pages, but it is mobile-friendly.

                  Hi
                  My website is not configured in AMP pages, but it is mobile-friendly.
                  Last month, my website was ranked to 10 positions for this keyword (Magento Development Company).
                  Sometimes it's showing on 25 positions but not in the top 5 positions. Here is my URL (for analysis):
                  https://www.nevinainfotech.com/magento-development-service/
                  Would you please explain why my keyword rankings are often not showing in the search listings?
                  Would you mind letting me know is there anything I need to change?
                  Thank

                  Algorithm Updates | | rayabahadur
                  0
                • mcampanaro

                  Optimize for separate words or combined word.

                  I can't find good answers to this question so I'm asking here. Thanks for any help you can give. Most people, 4 out of 5, search for our product using two separate words, while the trademarked name of the product is one word. Think: CleanCar(tm) vs Clean Car. However our product is a leader in the industry so it would be like searching for perhaps "Play Station" vs "Playstation" if people were looking for a gaming console in general. Google separates them in the search volumes so I am assuming it does not see Clean Car in the same way it sees CleanCar. I (obviously) want to rank as highly as possible in both while keeping brand integrity in mind. Should I SEO for just the CleanCar or both? Perhaps using CleanCar in the title and Clean Car in the description? Does Google distinguish? Thanks! bnew

                  Algorithm Updates | | mcampanaro
                  0
                • vtmoz

                  Do sub-domain visits do not count for website?

                  It's a common understanding that Google treats sub-domains as different websites. Does that mean visits of sub-domain do not impact website in-terms of ranking or visibility or reputation at Google?

                  Algorithm Updates | | vtmoz
                  0
                • RikkiD22

                  Old school SEO tools / software / websites

                  Hey Mozzers, I am doing some research and wonder if you can help me out? Before Moz, Hubspot, Majestic, Screaming Frog and all the other awesome SEO tools we use today what were the SEO tools / software / websites that were used for aiding SEO? I guess we can add the recently closed Yahoo! Directory for starters! Thanks!

                  Algorithm Updates | | RikkiD22
                  0
                • WSIDW

                  My Website No Longer Appears in Mobile Google Search but Does in Desktop...Why Is This?

                  For a long time my website has appeared in both desktop and mobile search in Google. Yet recently it has stopped appearing in mobile yet still on desktop. Any ideas why this is happening and how to rectify it please? Many Thanks.

                  Algorithm Updates | | WSIDW
                  0
                • Alexogilvie

                  With regards to SEO is it good or bad to remove all the old events from our website?

                  Our website sells tickets for various events across the UK, we do have a LOT of old event pages on our website which simply say SOLD OUT. What is the best practice? Should these event pages be removed and a 301 redirect added to redirect to the home page? Or should these pages remain in tact with simply SOLD OUT on the page?

                  Algorithm Updates | | Alexogilvie
                  0
                • CurtCarroll

                  How long does it take for a new website to start showing in the SERP'S

                  I launched my website about 6 weeks ago. It was indexed fairly quickly. But it is not showing up in the Google SERP. I did do the on page SEO and followed the best practise's for my website. I have also been checking webmaster tools and it tells me that there is no errors with my site. I also ran it through the seomoz on page seo analyzer  and again no real big issues. According to seomoz I had 1 duplicate content issue with my blog posts, which i corrected. I understand it takes some time, but any ideas of how much time? And f.y.i it's a Canadian website. So it should be a lot easier to rank as well. Could my site be caught in the Google 'sandbox effect' ? Any thoughts on this would be greatly appreciated.

                  Algorithm Updates | | CurtCarroll
                  0
                • goforgreen

                  Can I have the same item description on Amazon, eBay and my website?

                  Hi guys, After looking on the Internet and reading the Learn SEO section on this site, I've realised that Google doesn't like duplicate content and penalises it, whether that's duplication on your own site or of another site's content. We are an online retailer currently selling on different platforms including Amazon, eBay and our own ecommerce webstore. Is it okay to have the same item description (i.e. main page copy) on each of these sites, or will our search rankings get negatively impacted? Thank you in advance, I have researched on this issue also but I couldn't find a concrete answer. Tanay

                  Algorithm Updates | | goforgreen
                  0

                Get started with Moz Pro!

                Unlock the power of advanced SEO tools and data-driven insights.

                Start my free trial
                Products
                • Moz Pro
                • Moz Local
                • Moz API
                • Moz Data
                • STAT
                • Product Updates
                Moz Solutions
                • SMB Solutions
                • Agency Solutions
                • Enterprise Solutions
                • Digital Marketers
                Free SEO Tools
                • Domain Authority Checker
                • Link Explorer
                • Keyword Explorer
                • Competitive Research
                • Brand Authority Checker
                • Local Citation Checker
                • MozBar Extension
                • MozCast
                Resources
                • Blog
                • SEO Learning Center
                • Help Hub
                • Beginner's Guide to SEO
                • How-to Guides
                • Moz Academy
                • API Docs
                About Moz
                • About
                • Team
                • Careers
                • Contact
                Why Moz
                • Case Studies
                • Testimonials
                Get Involved
                • Become an Affiliate
                • MozCon
                • Webinars
                • Practical Marketer Series
                • MozPod
                Connect with us

                Contact the Help team

                Join our newsletter
                Moz logo
                © 2021 - 2025 SEOMoz, Inc., a Ziff Davis company. All rights reserved. Moz is a registered trademark of SEOMoz, Inc.
                • Accessibility
                • Terms of Use
                • Privacy

                Looks like your connection to Moz was lost, please wait while we try to reconnect.