• majorAlexa

        See all notifications

        Skip to content
        Moz logo Menu open Menu close
        • Products
          • Moz Pro
          • Moz Pro Home
          • Moz Local
          • Moz Local Home
          • STAT
          • Moz API
          • Moz API Home
          • Compare SEO Products
          • Moz Data
        • Free SEO Tools
          • Domain Analysis
          • Keyword Explorer
          • Link Explorer
          • Competitive Research
          • MozBar
          • More Free SEO Tools
        • Learn SEO
          • Beginner's Guide to SEO
          • SEO Learning Center
          • Moz Academy
          • MozCon
          • Webinars, Whitepapers, & Guides
        • Blog
        • Why Moz
          • Digital Marketers
          • Agency Solutions
          • Enterprise Solutions
          • Small Business Solutions
          • The Moz Story
          • New Releases
        • Log in
        • Log out
        • Products
          • Moz Pro

            Your all-in-one suite of SEO essentials.

          • Moz Local

            Raise your local SEO visibility with complete local SEO management.

          • STAT

            SERP tracking and analytics for enterprise SEO experts.

          • Moz API

            Power your SEO with our index of over 44 trillion links.

          • Compare SEO Products

            See which Moz SEO solution best meets your business needs.

          • Moz Data

            Power your SEO strategy & AI models with custom data solutions.

          Let your business shine with Listings AI
          Moz Local

          Let your business shine with Listings AI

          Learn more
        • Free SEO Tools
          • Domain Analysis

            Get top competitive SEO metrics like DA, top pages and more.

          • Keyword Explorer

            Find traffic-driving keywords with our 1.25 billion+ keyword index.

          • Link Explorer

            Explore over 40 trillion links for powerful backlink data.

          • Competitive Research

            Uncover valuable insights on your organic search competitors.

          • MozBar

            See top SEO metrics for free as you browse the web.

          • More Free SEO Tools

            Explore all the free SEO tools Moz has to offer.

          NEW Keyword Suggestions by Topic
          Moz Pro

          NEW Keyword Suggestions by Topic

          Learn more
        • Learn SEO
          • Beginner's Guide to SEO

            The #1 most popular introduction to SEO, trusted by millions.

          • SEO Learning Center

            Broaden your knowledge with SEO resources for all skill levels.

          • On-Demand Webinars

            Learn modern SEO best practices from industry experts.

          • How-To Guides

            Step-by-step guides to search success from the authority on SEO.

          • Moz Academy

            Upskill and get certified with on-demand courses & certifications.

          • MozCon

            Save on Early Bird tickets and join us in London or New York City

          Unlock flexible pricing & new endpoints
          Moz API

          Unlock flexible pricing & new endpoints

          Find your plan
        • Blog
        • Why Moz
          • Digital Marketers

            Simplify SEO tasks to save time and grow your traffic.

          • Small Business Solutions

            Uncover insights to make smarter marketing decisions in less time.

          • Agency Solutions

            Earn & keep valuable clients with unparalleled data & insights.

          • Enterprise Solutions

            Gain a competitive edge in the ever-changing world of search.

          • The Moz Story

            Moz was the first & remains the most trusted SEO company.

          • New Releases

            Get the scoop on the latest and greatest from Moz.

          Surface actionable competitive intel
          New Feature

          Surface actionable competitive intel

          Learn More
        • Log in
          • Moz Pro
          • Moz Local
          • Moz Local Dashboard
          • Moz API
          • Moz API Dashboard
          • Moz Academy
        • Avatar
          • Moz Home
          • Notifications
          • Account & Billing
          • Manage Users
          • Community Profile
          • My Q&A
          • My Videos
          • Log Out

        The Moz Q&A Forum

        • Forum
        • Questions
        • My Q&A
        • Users
        • Ask the Community

        Welcome to the Q&A Forum

        Browse the forum for helpful insights and fresh discussions about all things SEO.

        1. Home
        2. SEO Tactics
        3. On-Page Optimization
        4. URL length... is >115 now >255?

        Moz Q&A is closed.

        After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.

        URL length... is >115 now >255?

        On-Page Optimization
        3
        5
        2597
        Loading More Posts
        • Watching

          Notify me of new replies.
          Show question in unread.

        • Not Watching

          Do not notify me of new replies.
          Show question in unread if category is not ignored.

        • Ignoring

          Do not notify me of new replies.
          Do not show question in unread.

        • Oldest to Newest
        • Newest to Oldest
        • Most Votes
        Reply
        • Reply as question
        Locked
        This topic has been deleted. Only users with question management privileges can see it.
        • Switch_Digital
          Switch_Digital last edited by

          I've been having detailed discussions with a CMS provider on behalf of a client.

          Long URLs are the least of their problems however, the developer is arguing that Google has amended their algorithm and will now read URLs that are up to 255 characters long. I have stated that as far as I am aware, Google will still not read URLs over 115 characters... Before I stamp my feet, can someone confirm what is actually happening?

          SEOmoz still classes URLs >115 characters long as an amber issue.

          Thanks

          1 Reply Last reply Reply Quote 0
          • jim_cetin
            jim_cetin @Switch_Digital last edited by

            Although the specification of the HTTP protocol does not specify any maximum length, practical limits are imposed by web browser and server software.

            Extremely long URLs are usually a mistake. URLs over 2,000 characters will not work in the most popular web browser. Don't use them if you intend your site to work for the majority of Internet users.

            If you must have long URI's ask your CMS provider if there's a way they can set clean url's instead of the long versions.

            1 Reply Last reply Reply Quote 0
            • OptimizeSmart
              OptimizeSmart last edited by

              Google can index URLs up to 2047 characters in length. You will receive a 414 error if you exceed 2047 character limit.

              http://productforums.google.com/forum/#!category-topic/webmasters/crawling-indexing--ranking/h0aeO2_kpac

              1 Reply Last reply Reply Quote 1
              • Switch_Digital
                Switch_Digital @jim_cetin last edited by

                Ha, no it isn't Drupal.

                It is a proprietary CMS that is a bolt on to a stock management system... oh joy.

                jim_cetin 1 Reply Last reply Reply Quote 0
                • jim_cetin
                  jim_cetin last edited by

                  hi

                  You are correct with 115,less is better though.

                  The CMS provider surely can't be Drupal.

                  Might be worth exploring if you have to discuss the web basics with them!

                  Regards,

                  Jim Cetin

                  Switch_Digital 1 Reply Last reply Reply Quote 0
                  • 1 / 1
                  • First post
                    Last post

                  Browse Questions

                  Explore more categories

                  • Moz Tools

                    Chat with the community about the Moz tools.

                  • SEO Tactics

                    Discuss the SEO process with fellow marketers

                  • Community

                    Discuss industry events, jobs, and news!

                  • Digital Marketing

                    Chat about tactics outside of SEO

                  • Research & Trends

                    Dive into research and trends in the search industry.

                  • Support

                    Connect on product support and feature requests.

                  • See all categories

                  Related Questions

                  • williamhuynh

                    Query for paginated URLs - Shopify

                    Hi there, /collections/living-room-furniture?page=2
                    /collections/living-room-furniture?page=3
                    /collections/living-room-furniture?page=4 Is that ok to make all the above paginated URLs canonicalised with their main category /collections/living-room-furniture Also, does it needs to be noindex, follow as well? Please advice, thank you!

                    On-Page Optimization | | williamhuynh
                    1
                  • lukegj

                    Is the URL Matching the Page Title Important?

                    Hello I have tried searching for an answer on this but I can't get a clear answer due to the results when searching for URL title. I have just launched our second Shopify site for one of our brands. My first site launched in 2014 but when I launched I didn't pay much heed to SEO for page titles, URLs, etc so have retrospectively fixed this over time. For my Shopify site just launching I want to get it as right as possible from the start (learning from mistakes). My question is regarding URLs and what my approach should be for better SEO. So, I have a page with a Title of Newton Leather Wallets, Purses, Card Holders & Glasses Cases and the URL is https://www.tumbleandhide.com/collections/newton-leather-wallets-card-holders It was my understanding that I should try and make the URL reflect the Page Title more accurately. The problem is that this takes the character count to 77. On other pages it can be in the 80s. Will the above link be better for SEO than say just https://www.tumbleandhide.com/collections/newton I am just wary of the URL's being too long as my Moz Site Crawl is returning a lot of URLs that are too long. Thanks in Advance.

                    On-Page Optimization | | lukegj
                    0
                  • PorshaAndrea

                    When writing content for a website what is the optimal copy length?

                    My site is currently in the mist of a redesign and I’d like us to compile some recommendations on the length of copy for a page to rank well but can't seem to find any up to date articles on this.Does anyone have any suggestions, comments, or feedback?Thank you.

                    On-Page Optimization | | PorshaAndrea
                    0
                  • SamCUK

                    Should I redirect mobile traffic to a different url? Will it hurt SEO?

                    I'm working on a site that has lots of great content and ranks well but essentially the money is generated by affiliate links. I don't have a mobile version of the site but the company I'm affiliated with does offer a mobile redirect to their domain. Will redirecting mobile traffic to a different url hurt my SEO? I think the user will get a better experience by landing on a mobile page but I don't know if google will see it like that. Any thoughts?

                    On-Page Optimization | | SamCUK
                    0
                  • SeoMartin1

                    URLs and folder structure for an E-commerce

                    Hi there !-) I´m helping a friend who has a e-commerce about nail polish in Brazil. I´m a little in doubt about the urls and folder structure. Two questions: 1. There are 10 products per category and 50 categories. Should I put them all in the root folder or creat 2 major categories ( 25 sub-categories each one)? 2. Whats the better product page url ( the store has around 500) nailpolish.com/IMPORT/BRAND/NAME-OF-THE-PRODUCT OR nailpolish.com/COMPLETE-NAME-OF-THE-PRODUCT Whats the best recomandation?

                    On-Page Optimization | | SeoMartin1
                    0
                  • jampaper

                    How do I PERMANENTLY change an incorrect URL link with one of my keywords?

                    Hello, I received an “F” grade on my on-page report for one of my keywords. I noticed that the URL linked with that keyword was wrong. After changing it to the correct URL, I received an “A.” However, the change was not permanent. How do I permanently change the URL? I don’t see any “Save Changes” or “Apply Changes” button anywhere. Thank you!

                    On-Page Optimization | | jampaper
                    0
                  • JesseCWalker

                    How long is too long for domain URL length?

                    I noticed one of the negatively correlated ranking factors was length of URL.  I'm building a page from scratch, we are trying to rank for 'Minneapolis Fitness' and 'Minneapolis Massage'. Is www.minnnepolismassageandfitness.com  just ridiculously long?  Or does the exact match outweigh the penalty for URL length?

                    On-Page Optimization | | JesseCWalker
                    2
                  • BobGW

                    301 redirect and then keywords in URL

                    Hi, Matt Cutts says that 301 redirects, including the ones on internal pages, causes the loss of a little bit of link juice. But also, I know that keywords in the URL are very important. On our site, we've got unoptimized URLs (few keywords) in the internal pages. Is it worth doing a 301 redirect in order to optimize the URLs for each main page. 301 redirects are the only way we can do it on our premade cart For example (just an example) say our main (1 of the 4) keywords for the page is "brown shoes". I'm wondering if I should redirect something like shoes.com/shoecolors.html to shoes.com/brown-shoes.html In other words, with the loss of juice would we come out ahead? In what instances would we come out ahead?

                    On-Page Optimization | | BobGW
                    0

                  Get started with Moz Pro!

                  Unlock the power of advanced SEO tools and data-driven insights.

                  Start my free trial
                  Products
                  • Moz Pro
                  • Moz Local
                  • Moz API
                  • Moz Data
                  • STAT
                  • Product Updates
                  Moz Solutions
                  • SMB Solutions
                  • Agency Solutions
                  • Enterprise Solutions
                  • Digital Marketers
                  Free SEO Tools
                  • Domain Authority Checker
                  • Link Explorer
                  • Keyword Explorer
                  • Competitive Research
                  • Brand Authority Checker
                  • Local Citation Checker
                  • MozBar Extension
                  • MozCast
                  Resources
                  • Blog
                  • SEO Learning Center
                  • Help Hub
                  • Beginner's Guide to SEO
                  • How-to Guides
                  • Moz Academy
                  • API Docs
                  About Moz
                  • About
                  • Team
                  • Careers
                  • Contact
                  Why Moz
                  • Case Studies
                  • Testimonials
                  Get Involved
                  • Become an Affiliate
                  • MozCon
                  • Webinars
                  • Practical Marketer Series
                  • MozPod
                  Connect with us

                  Contact the Help team

                  Join our newsletter
                  Moz logo
                  © 2021 - 2025 SEOMoz, Inc., a Ziff Davis company. All rights reserved. Moz is a registered trademark of SEOMoz, Inc.
                  • Accessibility
                  • Terms of Use
                  • Privacy

                  Looks like your connection to Moz was lost, please wait while we try to reconnect.